0
TOOLAPALOOZA:

OVER 200
AUDIO, VIDEO,
& IMAGE TOOLS
FOR SOCIAL MEDIA MARKETING
@KMULLETT

#ISMConf
FOR THOSE WITH BOSSES

THAT WON’T LET
YOU HAVE NICE
THINGS

@KMULLETT

#ISMConf
OUR GOAL IS TO

TO GARNER MORE
ATTENTION IN A
NOISE FILLED
WORLD
@KMULLETT

#ISMConf
THOSE WHO SUFFER

FROM O.P.C.
SYNDROM DON’T
STAND OUT

CREDIT: VOLVO TRUCKS – THE EPIC SPLIT FEAT w JCVD

@KMULLETT

#ISMC...
WE’LL TALK TOOLS AFTER

COPYRIGHT

» PUBLIC DOMAIN
- PRE 1922 BUT…
» CREATIVE COMMONS
» FAIR USE
» SPECIAL EXCEPTIONS
» ST...
ONLY THE CREATOR CAN

SET COPYRIGHT

Photo by Jonathon Robson

@KMULLETT

#ISMConf
THOU SHALT NOT

COPY IMAGES

RAISE YOUR RIGHT HAND, I (STATE YOUR NAME)…

@KMULLETT

#ISMConf
CHOOSE THE RIGHT

TOOLS
Pro USB mic
Mic input capable
Shotgun mic
Smartphone
or tablet
Headphones
Webcam
Digital recorder
...
“THE BEST CAMERA

IS THE ONE THAT’S
WITH YOU.”
Chase Jarvis

@KMULLETT

#ISMConf
PODCASTING:

BE DIFFERENT
SPEAK UP, BE HEARD, & ADD VALUE

@KMULLETT

#ISMConf
BLEEP THIS

BLEEPING
BLEEP

WITH AUDIO EDITING TOOLS

@KMULLETT

#ISMConf
SETTING UP FOR

WEBINARS
Webcam/mic
(or pro mic)

Glass of water
(without ice)

Digital recorder
Smartphone
Remote present...
AND WE’RE

LIVE IN THREE,
TWO, …
STREAM YOUR KNOWLEDGE

@KMULLETT

#ISMConf
GET OVER IT,

YOU ARE IN-PUBLIC
RIGHT NOW

CREDIT: ARTOFMANLINESS.COM

@KMULLETT

#ISMConf

CREDIT: HUMANS OF NEW YORK

CR...
DESKTOP EDITING & CAPTURE

SHOOT, EDIT, POST
VIDEO TOOLS

@KMULLETT

#ISMConf
WHERE

TO HOST IT

STREAMING, PROGRESSIVE, HTML 5

yoursite.com
@KMULLETT

#ISMConf
WORRY ABOUT

DEADLINES
AFTER YOU
AGREE ON
OPPORTUNITIES
@KMULLETT

#ISMConf
WHERE

TO POST IT

WHERE THEY ARE OR YOU WANT THEM TO BE

@KMULLETT

#ISMConf

yoursite.com
WHY YOU SHOULD POST

MULTIPLE PLACES
Don’t forget to embed videos on your blog!

@KMULLETT

#ISMConf
BE PREPARED,

BE EFFICIENT
»
»
»
»
»
»
»
»

TITLE (EPISODE/SHOW/EVENT NAME)
DESCRIPTION
TAGS/KEYWORDS
LINKS TO SUPPORTING ...
SIX SECOND VIDEO

MAY BE ENOUGH
TO EXCITE AUDIENCES OR CAUSE A TRIP TO HR

*WARNING*

@KMULLETT

#ISMConf
FIFTEEN SECONDS OR

COMPLETELY STILL
SHOW A LIFESTYLE, ENTERTAIN, OR TELL A STORY

@KMULLETT

#ISMConf

CREDIT: GOPRO
YOUR STORY INCLUDES

EVENTS,
INTERVIEWS,
LIFE, BEHIND THE
SCENES, STEP BY
STEP/HOW TOs &
SOLUTIONS
@KMULLETT

#ISMConf
WHAT WILL YOUR

STORY BE
»
»
»
»

STORYBOARD IDEAS
PLAN FOR B-ROLL
CREATE INTROS/OUTROS
USE A SERVICE IF NEEDED

PIXAR'S 2...
DON’T FORGET TO

CROSS CHANNEL
PROMOTE

@KMULLETT

#ISMConf
MISCELLANEOUS &

SPECIALTY
VIDEO TOOLS
CAN YOU HAVE TOO MANY

@KMULLETT

#ISMConf
IMAGERY, WHAT SHOULD

I MAKE

@KMULLETT

#ISMConf
INFOGRAPHICS

CHARTS &
MINDMAPS
MAKING INFORMATION VISUAL

@KMULLETT

#ISMConf
BE INFORMATIVE,

START & CAUSE
CONVERSATION,
LESS PROMOTION,
MORE PROBLEM
SOLVING
@KMULLETT

#ISMConf
IGNORE THE FIGHT,

FIX THE STUPID
AND SO MUCH MORE WITH IFTTT

PICTURES
INSTEAD OF
JUST LINKS

@KMULLETT

#ISMConf
DESKTOP

PHOTOGRAPHY
TOOLS
DON’T BLAME THE BOSS OR BUDGET

@KMULLETT

#ISMConf
TAG & ANNOTATE

YOUR PHOTOS

@KMULLETT

#ISMConf
PHOTOGRAPHY RULES

LIMITED D.O.F. &
THE RULE OF THIRDS
EMBRACE THE FLOWER (MACRO) & GRID

@KMULLETT

#ISMConf
DESKTOP

IMAGERY TOOLS
TOOLS AID CREATIVITY, NOT REPLACE IT

@KMULLETT

#ISMConf
ALL HAIL

THE MAGICAL
ANIMATED .GIF

SHAMELESS ATTENTION GRABBERS…FOR EMAIL

@KMULLETT

#ISMConf
DO SOMETHING

DIFFERENT
AND MAYBE A BIT STRANGE

@KMULLETT

#ISMConf
TEXT OVER IMAGES &

MEMES

@KMULLETT

#ISMConf
TELL A

VISUAL STORY

@KMULLETT

#ISMConf
BONUS SLIDE #1

CHEAT SHEETS

TEMPLATES, AND X’s & Y’s FOR SOCIAL CHANNELS

@KMULLETT

#ISMConf
BONUS SLIDE #2

MOBILE TOOLS
FOR ANDROID & iOS

@KMULLETT

#ISMConf
BONUS SLIDE #3

AUTOMATION

AND SCHEDULING AREN’T THE SAME THING

@KMULLETT

#ISMConf
BONUS SLIDE #4

G+ SHARING
THEY CHOSE TO DO IT THE HARD WAY

@KMULLETT

#ISMConf
BONUS SLIDE #5

WEIGH THE VALUE
OF ALL OF YOUR MARKETING, NOT JUST SOCIAL

@KMULLETT

#ISMConf
SOCIAL MEDIA

IS FREE TO USE,
NOT FREE TO DO

@KMULLETT

#ISMConf
THE HELP PHILOSOPHY

HUMANIZE YOUR MESSAGE
ENCOURAGE CONVERSATION
LISTEN FIRST
PROMOTE LESS
@KMULLETT

#ISMConf
THANK YOU! PLEASE SHARE BY CLICKING »

KEVIN MULLETT

ASK ME ABOUT

DIRECTOR OF VISIBILITY &
SOCIAL MEDIA
@KMULLETT
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Transcript of "Kevin r mullett, toolapalooza"

  1. 1. TOOLAPALOOZA: OVER 200 AUDIO, VIDEO, & IMAGE TOOLS FOR SOCIAL MEDIA MARKETING @KMULLETT #ISMConf
  2. 2. FOR THOSE WITH BOSSES THAT WON’T LET YOU HAVE NICE THINGS @KMULLETT #ISMConf
  3. 3. OUR GOAL IS TO TO GARNER MORE ATTENTION IN A NOISE FILLED WORLD @KMULLETT #ISMConf
  4. 4. THOSE WHO SUFFER FROM O.P.C. SYNDROM DON’T STAND OUT CREDIT: VOLVO TRUCKS – THE EPIC SPLIT FEAT w JCVD @KMULLETT #ISMConf
  5. 5. WE’LL TALK TOOLS AFTER COPYRIGHT » PUBLIC DOMAIN - PRE 1922 BUT… » CREATIVE COMMONS » FAIR USE » SPECIAL EXCEPTIONS » STOCK - ROYALTY-FREE - RIGHTS MANAGED @KMULLETT #ISMConf
  6. 6. ONLY THE CREATOR CAN SET COPYRIGHT Photo by Jonathon Robson @KMULLETT #ISMConf
  7. 7. THOU SHALT NOT COPY IMAGES RAISE YOUR RIGHT HAND, I (STATE YOUR NAME)… @KMULLETT #ISMConf
  8. 8. CHOOSE THE RIGHT TOOLS Pro USB mic Mic input capable Shotgun mic Smartphone or tablet Headphones Webcam Digital recorder @KMULLETT #ISMConf
  9. 9. “THE BEST CAMERA IS THE ONE THAT’S WITH YOU.” Chase Jarvis @KMULLETT #ISMConf
  10. 10. PODCASTING: BE DIFFERENT SPEAK UP, BE HEARD, & ADD VALUE @KMULLETT #ISMConf
  11. 11. BLEEP THIS BLEEPING BLEEP WITH AUDIO EDITING TOOLS @KMULLETT #ISMConf
  12. 12. SETTING UP FOR WEBINARS Webcam/mic (or pro mic) Glass of water (without ice) Digital recorder Smartphone Remote presenter Tablet (notes) @KMULLETT #ISMConf
  13. 13. AND WE’RE LIVE IN THREE, TWO, … STREAM YOUR KNOWLEDGE @KMULLETT #ISMConf
  14. 14. GET OVER IT, YOU ARE IN-PUBLIC RIGHT NOW CREDIT: ARTOFMANLINESS.COM @KMULLETT #ISMConf CREDIT: HUMANS OF NEW YORK CREDIT: PEOPLEOFWALMART.COM
  15. 15. DESKTOP EDITING & CAPTURE SHOOT, EDIT, POST VIDEO TOOLS @KMULLETT #ISMConf
  16. 16. WHERE TO HOST IT STREAMING, PROGRESSIVE, HTML 5 yoursite.com @KMULLETT #ISMConf
  17. 17. WORRY ABOUT DEADLINES AFTER YOU AGREE ON OPPORTUNITIES @KMULLETT #ISMConf
  18. 18. WHERE TO POST IT WHERE THEY ARE OR YOU WANT THEM TO BE @KMULLETT #ISMConf yoursite.com
  19. 19. WHY YOU SHOULD POST MULTIPLE PLACES Don’t forget to embed videos on your blog! @KMULLETT #ISMConf
  20. 20. BE PREPARED, BE EFFICIENT » » » » » » » » TITLE (EPISODE/SHOW/EVENT NAME) DESCRIPTION TAGS/KEYWORDS LINKS TO SUPPORTING ARTICLES PARTICIPANT/SUBJECT NAMES LOCATION/GEO COPYRIGHT EQUIPMENT @KMULLETT #ISMConf
  21. 21. SIX SECOND VIDEO MAY BE ENOUGH TO EXCITE AUDIENCES OR CAUSE A TRIP TO HR *WARNING* @KMULLETT #ISMConf
  22. 22. FIFTEEN SECONDS OR COMPLETELY STILL SHOW A LIFESTYLE, ENTERTAIN, OR TELL A STORY @KMULLETT #ISMConf CREDIT: GOPRO
  23. 23. YOUR STORY INCLUDES EVENTS, INTERVIEWS, LIFE, BEHIND THE SCENES, STEP BY STEP/HOW TOs & SOLUTIONS @KMULLETT #ISMConf
  24. 24. WHAT WILL YOUR STORY BE » » » » STORYBOARD IDEAS PLAN FOR B-ROLL CREATE INTROS/OUTROS USE A SERVICE IF NEEDED PIXAR'S 22 RULES OF STORYTELLING--VISUALIZED @KMULLETT #ISMConf
  25. 25. DON’T FORGET TO CROSS CHANNEL PROMOTE @KMULLETT #ISMConf
  26. 26. MISCELLANEOUS & SPECIALTY VIDEO TOOLS CAN YOU HAVE TOO MANY @KMULLETT #ISMConf
  27. 27. IMAGERY, WHAT SHOULD I MAKE @KMULLETT #ISMConf
  28. 28. INFOGRAPHICS CHARTS & MINDMAPS MAKING INFORMATION VISUAL @KMULLETT #ISMConf
  29. 29. BE INFORMATIVE, START & CAUSE CONVERSATION, LESS PROMOTION, MORE PROBLEM SOLVING @KMULLETT #ISMConf
  30. 30. IGNORE THE FIGHT, FIX THE STUPID AND SO MUCH MORE WITH IFTTT PICTURES INSTEAD OF JUST LINKS @KMULLETT #ISMConf
  31. 31. DESKTOP PHOTOGRAPHY TOOLS DON’T BLAME THE BOSS OR BUDGET @KMULLETT #ISMConf
  32. 32. TAG & ANNOTATE YOUR PHOTOS @KMULLETT #ISMConf
  33. 33. PHOTOGRAPHY RULES LIMITED D.O.F. & THE RULE OF THIRDS EMBRACE THE FLOWER (MACRO) & GRID @KMULLETT #ISMConf
  34. 34. DESKTOP IMAGERY TOOLS TOOLS AID CREATIVITY, NOT REPLACE IT @KMULLETT #ISMConf
  35. 35. ALL HAIL THE MAGICAL ANIMATED .GIF SHAMELESS ATTENTION GRABBERS…FOR EMAIL @KMULLETT #ISMConf
  36. 36. DO SOMETHING DIFFERENT AND MAYBE A BIT STRANGE @KMULLETT #ISMConf
  37. 37. TEXT OVER IMAGES & MEMES @KMULLETT #ISMConf
  38. 38. TELL A VISUAL STORY @KMULLETT #ISMConf
  39. 39. BONUS SLIDE #1 CHEAT SHEETS TEMPLATES, AND X’s & Y’s FOR SOCIAL CHANNELS @KMULLETT #ISMConf
  40. 40. BONUS SLIDE #2 MOBILE TOOLS FOR ANDROID & iOS @KMULLETT #ISMConf
  41. 41. BONUS SLIDE #3 AUTOMATION AND SCHEDULING AREN’T THE SAME THING @KMULLETT #ISMConf
  42. 42. BONUS SLIDE #4 G+ SHARING THEY CHOSE TO DO IT THE HARD WAY @KMULLETT #ISMConf
  43. 43. BONUS SLIDE #5 WEIGH THE VALUE OF ALL OF YOUR MARKETING, NOT JUST SOCIAL @KMULLETT #ISMConf
  44. 44. SOCIAL MEDIA IS FREE TO USE, NOT FREE TO DO @KMULLETT #ISMConf
  45. 45. THE HELP PHILOSOPHY HUMANIZE YOUR MESSAGE ENCOURAGE CONVERSATION LISTEN FIRST PROMOTE LESS @KMULLETT #ISMConf
  46. 46. THANK YOU! PLEASE SHARE BY CLICKING » KEVIN MULLETT ASK ME ABOUT DIRECTOR OF VISIBILITY & SOCIAL MEDIA @KMULLETT bit.ly/aboutKM CENTRALLY MANAGING A NETWORK OF DISTINCT WEBSITES AT A LOCAL LEVEL TO CAPTURE LOCAL VISIBILITY. marketsnare.com facebook.com/marketsnare TEXT “LIKE MARKETSNARE” TO 32665 twitter.com/marketsnare
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