Kevin r mullett, toolapalooza

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Kevin r mullett, toolapalooza

  1. 1. TOOLAPALOOZA: OVER 200 AUDIO, VIDEO, & IMAGE TOOLS FOR SOCIAL MEDIA MARKETING @KMULLETT #ISMConf
  2. 2. FOR THOSE WITH BOSSES THAT WON’T LET YOU HAVE NICE THINGS @KMULLETT #ISMConf
  3. 3. OUR GOAL IS TO TO GARNER MORE ATTENTION IN A NOISE FILLED WORLD @KMULLETT #ISMConf
  4. 4. THOSE WHO SUFFER FROM O.P.C. SYNDROM DON’T STAND OUT CREDIT: VOLVO TRUCKS – THE EPIC SPLIT FEAT w JCVD @KMULLETT #ISMConf
  5. 5. WE’LL TALK TOOLS AFTER COPYRIGHT » PUBLIC DOMAIN - PRE 1922 BUT… » CREATIVE COMMONS » FAIR USE » SPECIAL EXCEPTIONS » STOCK - ROYALTY-FREE - RIGHTS MANAGED @KMULLETT #ISMConf
  6. 6. ONLY THE CREATOR CAN SET COPYRIGHT Photo by Jonathon Robson @KMULLETT #ISMConf
  7. 7. THOU SHALT NOT COPY IMAGES RAISE YOUR RIGHT HAND, I (STATE YOUR NAME)… @KMULLETT #ISMConf
  8. 8. CHOOSE THE RIGHT TOOLS Pro USB mic Mic input capable Shotgun mic Smartphone or tablet Headphones Webcam Digital recorder @KMULLETT #ISMConf
  9. 9. “THE BEST CAMERA IS THE ONE THAT’S WITH YOU.” Chase Jarvis @KMULLETT #ISMConf
  10. 10. PODCASTING: BE DIFFERENT SPEAK UP, BE HEARD, & ADD VALUE @KMULLETT #ISMConf
  11. 11. BLEEP THIS BLEEPING BLEEP WITH AUDIO EDITING TOOLS @KMULLETT #ISMConf
  12. 12. SETTING UP FOR WEBINARS Webcam/mic (or pro mic) Glass of water (without ice) Digital recorder Smartphone Remote presenter Tablet (notes) @KMULLETT #ISMConf
  13. 13. AND WE’RE LIVE IN THREE, TWO, … STREAM YOUR KNOWLEDGE @KMULLETT #ISMConf
  14. 14. GET OVER IT, YOU ARE IN-PUBLIC RIGHT NOW CREDIT: ARTOFMANLINESS.COM @KMULLETT #ISMConf CREDIT: HUMANS OF NEW YORK CREDIT: PEOPLEOFWALMART.COM
  15. 15. DESKTOP EDITING & CAPTURE SHOOT, EDIT, POST VIDEO TOOLS @KMULLETT #ISMConf
  16. 16. WHERE TO HOST IT STREAMING, PROGRESSIVE, HTML 5 yoursite.com @KMULLETT #ISMConf
  17. 17. WORRY ABOUT DEADLINES AFTER YOU AGREE ON OPPORTUNITIES @KMULLETT #ISMConf
  18. 18. WHERE TO POST IT WHERE THEY ARE OR YOU WANT THEM TO BE @KMULLETT #ISMConf yoursite.com
  19. 19. WHY YOU SHOULD POST MULTIPLE PLACES Don’t forget to embed videos on your blog! @KMULLETT #ISMConf
  20. 20. BE PREPARED, BE EFFICIENT » » » » » » » » TITLE (EPISODE/SHOW/EVENT NAME) DESCRIPTION TAGS/KEYWORDS LINKS TO SUPPORTING ARTICLES PARTICIPANT/SUBJECT NAMES LOCATION/GEO COPYRIGHT EQUIPMENT @KMULLETT #ISMConf
  21. 21. SIX SECOND VIDEO MAY BE ENOUGH TO EXCITE AUDIENCES OR CAUSE A TRIP TO HR *WARNING* @KMULLETT #ISMConf
  22. 22. FIFTEEN SECONDS OR COMPLETELY STILL SHOW A LIFESTYLE, ENTERTAIN, OR TELL A STORY @KMULLETT #ISMConf CREDIT: GOPRO
  23. 23. YOUR STORY INCLUDES EVENTS, INTERVIEWS, LIFE, BEHIND THE SCENES, STEP BY STEP/HOW TOs & SOLUTIONS @KMULLETT #ISMConf
  24. 24. WHAT WILL YOUR STORY BE » » » » STORYBOARD IDEAS PLAN FOR B-ROLL CREATE INTROS/OUTROS USE A SERVICE IF NEEDED PIXAR'S 22 RULES OF STORYTELLING--VISUALIZED @KMULLETT #ISMConf
  25. 25. DON’T FORGET TO CROSS CHANNEL PROMOTE @KMULLETT #ISMConf
  26. 26. MISCELLANEOUS & SPECIALTY VIDEO TOOLS CAN YOU HAVE TOO MANY @KMULLETT #ISMConf
  27. 27. IMAGERY, WHAT SHOULD I MAKE @KMULLETT #ISMConf
  28. 28. INFOGRAPHICS CHARTS & MINDMAPS MAKING INFORMATION VISUAL @KMULLETT #ISMConf
  29. 29. BE INFORMATIVE, START & CAUSE CONVERSATION, LESS PROMOTION, MORE PROBLEM SOLVING @KMULLETT #ISMConf
  30. 30. IGNORE THE FIGHT, FIX THE STUPID AND SO MUCH MORE WITH IFTTT PICTURES INSTEAD OF JUST LINKS @KMULLETT #ISMConf
  31. 31. DESKTOP PHOTOGRAPHY TOOLS DON’T BLAME THE BOSS OR BUDGET @KMULLETT #ISMConf
  32. 32. TAG & ANNOTATE YOUR PHOTOS @KMULLETT #ISMConf
  33. 33. PHOTOGRAPHY RULES LIMITED D.O.F. & THE RULE OF THIRDS EMBRACE THE FLOWER (MACRO) & GRID @KMULLETT #ISMConf
  34. 34. DESKTOP IMAGERY TOOLS TOOLS AID CREATIVITY, NOT REPLACE IT @KMULLETT #ISMConf
  35. 35. ALL HAIL THE MAGICAL ANIMATED .GIF SHAMELESS ATTENTION GRABBERS…FOR EMAIL @KMULLETT #ISMConf
  36. 36. DO SOMETHING DIFFERENT AND MAYBE A BIT STRANGE @KMULLETT #ISMConf
  37. 37. TEXT OVER IMAGES & MEMES @KMULLETT #ISMConf
  38. 38. TELL A VISUAL STORY @KMULLETT #ISMConf
  39. 39. BONUS SLIDE #1 CHEAT SHEETS TEMPLATES, AND X’s & Y’s FOR SOCIAL CHANNELS @KMULLETT #ISMConf
  40. 40. BONUS SLIDE #2 MOBILE TOOLS FOR ANDROID & iOS @KMULLETT #ISMConf
  41. 41. BONUS SLIDE #3 AUTOMATION AND SCHEDULING AREN’T THE SAME THING @KMULLETT #ISMConf
  42. 42. BONUS SLIDE #4 G+ SHARING THEY CHOSE TO DO IT THE HARD WAY @KMULLETT #ISMConf
  43. 43. BONUS SLIDE #5 WEIGH THE VALUE OF ALL OF YOUR MARKETING, NOT JUST SOCIAL @KMULLETT #ISMConf
  44. 44. SOCIAL MEDIA IS FREE TO USE, NOT FREE TO DO @KMULLETT #ISMConf
  45. 45. THE HELP PHILOSOPHY HUMANIZE YOUR MESSAGE ENCOURAGE CONVERSATION LISTEN FIRST PROMOTE LESS @KMULLETT #ISMConf
  46. 46. THANK YOU! PLEASE SHARE BY CLICKING » KEVIN MULLETT ASK ME ABOUT DIRECTOR OF VISIBILITY & SOCIAL MEDIA @KMULLETT bit.ly/aboutKM CENTRALLY MANAGING A NETWORK OF DISTINCT WEBSITES AT A LOCAL LEVEL TO CAPTURE LOCAL VISIBILITY. marketsnare.com facebook.com/marketsnare TEXT “LIKE MARKETSNARE” TO 32665 twitter.com/marketsnare

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