Jussi laakkonen

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Jussi laakkonen

  1. 1. Building forWord of MouthJussi Laakkonen, Applifier
  2. 2. VW PassatFireballs???
  3. 3. VW PassatFamily. Fun.
  4. 4. 0.25 50 millionmillion
  5. 5. 1 in a million
  6. 6. Fluke, sojust ignore it
  7. 7. Fluke, sojust ignore it
  8. 8. Study, learn.Because …
  9. 9. Word of Mouth =#1 discovery
  10. 10. Friends/Family Facebook Featured AppsWebsite for mobile apps From other apps Traditional game site Rankings page Social media Advertisements Mainstream media Blog 0% 5% 10% 15% 20% 25% 30% 35% 40% EEDAR, http://www.gamasutra.com/view/news/178516/Research_How_mobile_players_find_new_games_to_play.php
  11. 11. WoM, social 70% of players
  12. 12. Going viral isimpossible
  13. 13. Going viral is possible
  14. 14. SimpleUnexpectedConcreteCredibleEmotionalStory
  15. 15. Simple Get those pigs! Slingshot birdsUnexpected to smash pigsConcrete Visuals, physicsCredible Looks like lot of fun! Revenge to pigs!Emotional Sounds!Story Get the stolen eggs back!
  16. 16. Whole game &every bit of media
  17. 17. Simple
  18. 18. What’s inthe cube?
  19. 19. Die Hardin a bus
  20. 20. One sentence
  21. 21. One thing only
  22. 22. Find the core
  23. 23. Unexpected
  24. 24. The core in anunexpected way
  25. 25. Break a pattern
  26. 26. Surprise getsyour attention
  27. 27. Curiosity keepsyour attention
  28. 28. Create a gap inknowledge
  29. 29. Can you guesshow it turns out?
  30. 30. Concrete
  31. 31. “To reach for new heightsand reveal the unknown sothat what we do and learnwill benefit all humankind.”
  32. 32. “We choose to go to the moon in this decade”
  33. 33. UnderstandRememberCo-ordinate
  34. 34. Games as mediaare perfect
  35. 35. Don’t muddle itin messaging
  36. 36. Credible
  37. 37. Externalcredibility
  38. 38. Internalcredibility
  39. 39. Vivid detailsTestable
  40. 40. Emotion
  41. 41. Makespeople care
  42. 42. Imagineyourself ….
  43. 43. Self-interest,needs
  44. 44. TranscendenceSelf-actualization Aesthetic Learning Esteem Belonging Security Physical
  45. 45. TranscendenceSelf-actualization Aesthetic Learning Esteem Belonging Security Physical
  46. 46. Story
  47. 47. Structure thatbinds it together
  48. 48. Engaging
  49. 49. Inspiring
  50. 50. Plot lines
  51. 51. SimpleUnexpectedConcreteCredibleEmotionalStory
  52. 52. SUC Whole C GameES
  53. 53. SUC Meaningful C SharingES
  54. 54. text
  55. 55. www.everyplay.com jussi@applifier.com @jussil

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