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Jussi laakkonen
Jussi laakkonen
Jussi laakkonen
Jussi laakkonen
Jussi laakkonen
Jussi laakkonen
Jussi laakkonen
Jussi laakkonen
Jussi laakkonen
Jussi laakkonen
Jussi laakkonen
Jussi laakkonen
Jussi laakkonen
Jussi laakkonen
Jussi laakkonen
Jussi laakkonen
Jussi laakkonen
Jussi laakkonen
Jussi laakkonen
Jussi laakkonen
Jussi laakkonen
Jussi laakkonen
Jussi laakkonen
Jussi laakkonen
Jussi laakkonen
Jussi laakkonen
Jussi laakkonen
Jussi laakkonen
Jussi laakkonen
Jussi laakkonen
Jussi laakkonen
Jussi laakkonen
Jussi laakkonen
Jussi laakkonen
Jussi laakkonen
Jussi laakkonen
Jussi laakkonen
Jussi laakkonen
Jussi laakkonen
Jussi laakkonen
Jussi laakkonen
Jussi laakkonen
Jussi laakkonen
Jussi laakkonen
Jussi laakkonen
Jussi laakkonen
Jussi laakkonen
Jussi laakkonen
Jussi laakkonen
Jussi laakkonen
Jussi laakkonen
Jussi laakkonen
Jussi laakkonen
Jussi laakkonen
Jussi laakkonen
Jussi laakkonen
Jussi laakkonen
Jussi laakkonen
Jussi laakkonen
Jussi laakkonen
Jussi laakkonen
Jussi laakkonen
Jussi laakkonen
Jussi laakkonen
Jussi laakkonen
Jussi laakkonen
Jussi laakkonen
Jussi laakkonen
Jussi laakkonen
Jussi laakkonen
Jussi laakkonen
Jussi laakkonen
Jussi laakkonen
Jussi laakkonen
Jussi laakkonen
Jussi laakkonen
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Jussi laakkonen

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Transcript

  • 1. Building forWord of MouthJussi Laakkonen, Applifier
  • 2. VW PassatFireballs???
  • 3. VW PassatFamily. Fun.
  • 4. 0.25 50 millionmillion
  • 5. 1 in a million
  • 6. Fluke, sojust ignore it
  • 7. Fluke, sojust ignore it
  • 8. Study, learn.Because …
  • 9. Word of Mouth =#1 discovery
  • 10. Friends/Family Facebook Featured AppsWebsite for mobile apps From other apps Traditional game site Rankings page Social media Advertisements Mainstream media Blog 0% 5% 10% 15% 20% 25% 30% 35% 40% EEDAR, http://www.gamasutra.com/view/news/178516/Research_How_mobile_players_find_new_games_to_play.php
  • 11. WoM, social 70% of players
  • 12. Going viral isimpossible
  • 13. Going viral is possible
  • 14. SimpleUnexpectedConcreteCredibleEmotionalStory
  • 15. Simple Get those pigs! Slingshot birdsUnexpected to smash pigsConcrete Visuals, physicsCredible Looks like lot of fun! Revenge to pigs!Emotional Sounds!Story Get the stolen eggs back!
  • 16. Whole game &every bit of media
  • 17. Simple
  • 18. What’s inthe cube?
  • 19. Die Hardin a bus
  • 20. One sentence
  • 21. One thing only
  • 22. Find the core
  • 23. Unexpected
  • 24. The core in anunexpected way
  • 25. Break a pattern
  • 26. Surprise getsyour attention
  • 27. Curiosity keepsyour attention
  • 28. Create a gap inknowledge
  • 29. Can you guesshow it turns out?
  • 30. Concrete
  • 31. “To reach for new heightsand reveal the unknown sothat what we do and learnwill benefit all humankind.”
  • 32. “We choose to go to the moon in this decade”
  • 33. UnderstandRememberCo-ordinate
  • 34. Games as mediaare perfect
  • 35. Don’t muddle itin messaging
  • 36. Credible
  • 37. Externalcredibility
  • 38. Internalcredibility
  • 39. Vivid detailsTestable
  • 40. Emotion
  • 41. Makespeople care
  • 42. Imagineyourself ….
  • 43. Self-interest,needs
  • 44. TranscendenceSelf-actualization Aesthetic Learning Esteem Belonging Security Physical
  • 45. TranscendenceSelf-actualization Aesthetic Learning Esteem Belonging Security Physical
  • 46. Story
  • 47. Structure thatbinds it together
  • 48. Engaging
  • 49. Inspiring
  • 50. Plot lines
  • 51. SimpleUnexpectedConcreteCredibleEmotionalStory
  • 52. SUC Whole C GameES
  • 53. SUC Meaningful C SharingES
  • 54. text
  • 55. www.everyplay.com jussi@applifier.com @jussil

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