John SanGiovanni's PresentationPresentation Transcript
Windows Phone 7 BlackBerry 4.6 & beyond The Rise of the Superphone Smartphones are now SUPERphones . Consumer-Focused | Frictionless App Distribution | Robust Hardware | SDK Palm Pre WebOS iPhone iPod Touch iPad Google Android
The Zumobi Network msnbc.com #2 – News iPhone MOTOR TREND #1 – News iPhone, iPad, Android Rachel Maddow iPhone Meet The Press #4 – News iPhone BlackBerry TODAY #3 – News iPhone Parenting #2 – Lifestyle iPhone TLC iPhone TODAY Recipes iPhone Inside Xbox 360 iPhone Iron Man Central iPhone, iPad FHM #9 - Lifestyle iPhone PopSci.com iPhone iBroadway iPhone Automobile Magazine #2 – News iPhone, iPad, Android Phil Mickelson #2 – Sports iPhone Wine for Dummies iPhone SN Pro Baseball #5 - Sports iPhone, Pre SN Pro Football #3 – Sports iPhone, Android Pro Basketball #7 - Sports iPhone SN NASCAR #3 – Sports iPhone, Android News Group Mobile Moms Young Mens Upscale Sports/Mens Zumobi has had 12 Apps in the Top 10 and 10 Apps in the Top 5 of their categories on iTunes.
Monetize . ?
User Pays Brand Pays Paid Apps games | utility Apps | book-as-app Paid Content unlockable items/features | ‘freemium’ upsell Content Partnerships books | video | music | comics | magazines Branded Apps ‘ app-vertising’ | agencies | campaigns Ad Networks Google | Admob | iAd Sponsorship brand integration Paid Apps games | utility Apps | book-as-app Paid Content unlockable items/features | ‘freemium’ upsell Content Partnerships books | video | music | comics | magazines Branded Apps ‘app-vertising’ | agencies | campaigns Ad Networks Google | Admob | iAd Sponsorship brand integration Models for Mobile Monetization User Pays Brand Pays
Mobile advertising is growing. Fast.
Mobile advertising is forecast to grow 45% this year to $3.8 billion . JP Morgan
Mobile ad spends are dramatically up.
Brands predict that mobile advertising spending will double from an average budget of $269K in 2009 to $679K in 2010.
App users are extremely responsive.
52% of superphone users claim they have acted on an in-app ad.
18% have made a purchase directly from an in-app ad in the last month. JiWire
Television Web Mobile Brand Performance Brand Performance Brand Performance Network Spots Search; CPM; CPC Infomercials Microsites; Video ‘ App-vertisements’ Search; CPM/C; Local Mobile Engagement Thesis