THE INTEGRATION OF ONLINE
AND TRADITIONAL CASINOS

JOHN CONNELLY
VP BUSINESS DEVELOPMENT
BALLY TECHNOLOGIES

1
Integration End Points

Owns all online and mobile
player account, wallet,
game history, revenue and
compliance data.

Bal...
Why Core Integration?
To Drive Casino Visits
New Carded Players

New Signups &
Carded Play

Offers/Rewards
Redeemable at
P...
Benefits of Integration

Player Acquisition
• Leverage existing database of players!

Build Carded Player Database
• Allow...
Single View of the Player

Game Ratings

Total
Game
Play
History
Single View of the Player

Game Ratings

Marketing Image for
Hot Shot
tablet/phone

Total
Game
Play
History
Data Separation and
Protection

Bill Martin
123 Main Street, LV,NV 89119
bmartin@yahoo.com
(702) 555-1213
DOB: 8/29/56
SSN...
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John connelly

  1. 1. THE INTEGRATION OF ONLINE AND TRADITIONAL CASINOS JOHN CONNELLY VP BUSINESS DEVELOPMENT BALLY TECHNOLOGIES 1
  2. 2. Integration End Points Owns all online and mobile player account, wallet, game history, revenue and compliance data. Bally iGaming Platform Content 1 iGaming Communication Layer Systems linked together through an API to share data and promotions. Casino Communication Layer Content 2 Owns all casino player account, wallet, game history, revenue and compliance data. Casino ACSC CMS or CMP
  3. 3. Why Core Integration? To Drive Casino Visits New Carded Players New Signups & Carded Play Offers/Rewards Redeemable at Properties Incentives To Go Online On-Line Play New On-Line Players 3
  4. 4. Benefits of Integration Player Acquisition • Leverage existing database of players! Build Carded Player Database • Allow new online players to sign up for a card on the web! Increase Trip Frequency • Award land based rewards for online play driving players to casinos! Burn Off Loyalty Point Liability • Allow players to redeem points for online credits or prizes! Single View of the Player • Comprehensive analytics yield efficient, targeted bonuses!
  5. 5. Single View of the Player Game Ratings Total Game Play History
  6. 6. Single View of the Player Game Ratings Marketing Image for Hot Shot tablet/phone Total Game Play History
  7. 7. Data Separation and Protection Bill Martin 123 Main Street, LV,NV 89119 bmartin@yahoo.com (702) 555-1213 DOB: 8/29/56 SSN: 123-45-6789 ID: 2238596 Player ID: 2238596 Credits: $345.00 Nickname: Billy
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