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John connelly

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#SGSConfLV

#SGSConfLV


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  • 1. THE INTEGRATION OF ONLINE AND TRADITIONAL CASINOS JOHN CONNELLY VP BUSINESS DEVELOPMENT BALLY TECHNOLOGIES 1
  • 2. Integration End Points Owns all online and mobile player account, wallet, game history, revenue and compliance data. Bally iGaming Platform Content 1 iGaming Communication Layer Systems linked together through an API to share data and promotions. Casino Communication Layer Content 2 Owns all casino player account, wallet, game history, revenue and compliance data. Casino ACSC CMS or CMP
  • 3. Why Core Integration? To Drive Casino Visits New Carded Players New Signups & Carded Play Offers/Rewards Redeemable at Properties Incentives To Go Online On-Line Play New On-Line Players 3
  • 4. Benefits of Integration Player Acquisition • Leverage existing database of players! Build Carded Player Database • Allow new online players to sign up for a card on the web! Increase Trip Frequency • Award land based rewards for online play driving players to casinos! Burn Off Loyalty Point Liability • Allow players to redeem points for online credits or prizes! Single View of the Player • Comprehensive analytics yield efficient, targeted bonuses!
  • 5. Single View of the Player Game Ratings Total Game Play History
  • 6. Single View of the Player Game Ratings Marketing Image for Hot Shot tablet/phone Total Game Play History
  • 7. Data Separation and Protection Bill Martin 123 Main Street, LV,NV 89119 bmartin@yahoo.com (702) 555-1213 DOB: 8/29/56 SSN: 123-45-6789 ID: 2238596 Player ID: 2238596 Credits: $345.00 Nickname: Billy