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How to Optimize & Extend Your Social Reach + Strategy  Sync-Up  <ul><li>with  Jennifer Neeley </li></ul><ul><li>Boot Camp ...
The Purpose of Optimization <ul><li>“ Build it, and they will come” only works in the movies.  Social Media is a “build it...
Facebook <ul><li>Utilize Facebook Insights </li></ul><ul><li>Post the  time of day  your users are interacting the most </...
Twitter <ul><li>Use tools to identify the  ideal time  to post </li></ul><ul><li>Get into a comfortable  tweeting rhythm <...
Creative  Social Media Marketing Examples that Increase Reach
Foursquare <ul><li>The GYT Foursquare Badge </li></ul><ul><li>Can a badge get people to get  tested for STDs  and alleviat...
Groupon <ul><li>Live Off Groupon Challenge </li></ul><ul><li>Josh Stevens spent an entire year living off  Groupons  — aft...
Tumblr <ul><li>Tumblr “bookmarklet” makes publishing a snap </li></ul><ul><li>Creative Ideas Made Simple </li></ul><ul><li...
Storify <ul><li>Now in Public Beta </li></ul><ul><li>Storify  (public as of April 25 th ) allows you to drag social media ...
Flickr <ul><li>Storage at the Right Price </li></ul><ul><li>For about $25 a year, Flickr gives you get  unlimited storage ...
YouTube <ul><li>The ‘Old Spice Guy’ </li></ul><ul><li>Actor Isaiah Mustafa reprised his role in a  made-for-Web  social me...
WordPress <ul><li>Leading Blog Platform </li></ul><ul><li>Blogging platforms  power more and more Web sites  – without use...
Wikis and RSS <ul><li>Essential Online Tools </li></ul><ul><li>RSS is an  acronym  for Really Simple Syndication </li></ul...
Social Bookmarking <ul><li>Social bookmarking is the practice of  saving bookmarks  to a public Web site and “tagging” the...
Emerging Tools and Platforms <ul><li>I encourage you to check out the following sites – many have just been or are rumored...
Your Social Media Strategy <ul><ul><li>Should be just  past the half-way point  of writing – what challenges are you facin...
Questions?
Thanks for joining us!
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Week 6 Jennifer Neeley Presentation

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Transcript of "Week 6 Jennifer Neeley Presentation"

  1. 1. How to Optimize & Extend Your Social Reach + Strategy Sync-Up  <ul><li>with Jennifer Neeley </li></ul><ul><li>Boot Camp Leader </li></ul>
  2. 2. The Purpose of Optimization <ul><li>“ Build it, and they will come” only works in the movies. Social Media is a “build it, nurture it, engage them, and they may come and stay.” </li></ul><ul><li>Seth Godin </li></ul><ul><li>Best-Selling Author </li></ul>
  3. 3. Facebook <ul><li>Utilize Facebook Insights </li></ul><ul><li>Post the time of day your users are interacting the most </li></ul><ul><li>Know the content users like and interact with </li></ul><ul><li>Know the demographic you’re reaching and contrast with your target audience </li></ul><ul><li>Add a “Welcome” page with Google Analytics tracking </li></ul>
  4. 4. Twitter <ul><li>Use tools to identify the ideal time to post </li></ul><ul><li>Get into a comfortable tweeting rhythm </li></ul><ul><li>Find your voice – and discuss rather than broadcast </li></ul><ul><li>Tweet the content your audience wants </li></ul><ul><li>Experiment with video and audio </li></ul><ul><li>Identify go-to content resources you trust </li></ul>
  5. 5. Creative Social Media Marketing Examples that Increase Reach
  6. 6. Foursquare <ul><li>The GYT Foursquare Badge </li></ul><ul><li>Can a badge get people to get tested for STDs and alleviate stigma? MTV teamed up with Foursquare to find out </li></ul><ul><li>They created the Get Yourself Tested (GYT) badge to encourage check-ins at STD clinics </li></ul><ul><li>With thousands of badges earned and shared on Twitter and Facebook, the campaign has huge reach </li></ul>
  7. 7. Groupon <ul><li>Live Off Groupon Challenge </li></ul><ul><li>Josh Stevens spent an entire year living off Groupons — after a grueling social media audition process </li></ul><ul><li>Stevens traveled using the Groupons for worldwide adventures and traded them for things he needed </li></ul><ul><li>Stevens had to update the world with tweets, Facebook posts and blog entries </li></ul><ul><li>He created a highly engaged audience anxious to help - i.e. a single Facebook status update got him a few dozen airfare offers </li></ul><ul><li>He won $100,000 in cash - Groupon's campaign won too for being unusual, human and social media-driven </li></ul>Seattle Sounders Player Roger Lavesque with Josh Stevens
  8. 8. Tumblr <ul><li>Tumblr “bookmarklet” makes publishing a snap </li></ul><ul><li>Creative Ideas Made Simple </li></ul><ul><li>Holiday destinations </li></ul><ul><li>Fashion </li></ul><ul><li>Peaceful ways to relax </li></ul><ul><li>Fun things to do with families </li></ul><ul><li>Recipes </li></ul><ul><li>Funny moments </li></ul><ul><li>Great ideas for interior design or creative uses of space </li></ul><ul><li>People who achieved great things </li></ul><ul><li>Places which trigger you to be creative </li></ul><ul><li>Interesting ways to get exercise </li></ul>
  9. 9. Storify <ul><li>Now in Public Beta </li></ul><ul><li>Storify (public as of April 25 th ) allows you to drag social media elements into a timeline along with your own context </li></ul><ul><li>When you're done you can embed the &quot;story&quot; wherever you like </li></ul><ul><li>The Washington Post , LA Times and BreakingNews.com have used Storify to build social stories </li></ul><ul><li>The Al Jazeera show, The Stream , uses Storify to script its live shows </li></ul><ul><li>The BBC covered the London Marathon using the new tool </li></ul><ul><li>&quot;We have so many real-time streams now, we're all drowning,&quot; founder Burt Herman told the NY Times. &quot;So the idea of Storify is to pick out the most important pieces, amplify them and give them context.&quot; </li></ul>
  10. 10. Flickr <ul><li>Storage at the Right Price </li></ul><ul><li>For about $25 a year, Flickr gives you get unlimited storage – to create a repository of high-resolution photos </li></ul><ul><li>A great way for reporters and bloggers to find high-quality images of your logo, executive team and products </li></ul><ul><li>You can restrict use of images </li></ul><ul><li>Flickr creates a feed of all your photos that can be imported into almost any site or social network </li></ul><ul><li>Images can be found via search through your description and tags </li></ul>
  11. 11. YouTube <ul><li>The ‘Old Spice Guy’ </li></ul><ul><li>Actor Isaiah Mustafa reprised his role in a made-for-Web social media blitz </li></ul><ul><li>More than 180 hilarious YouTube videos — each with a homemade feel - directed at Twitterers, bloggers, celebs and everyday users </li></ul><ul><li>An Emmy® award-winning campaign that was almost universally loved </li></ul><ul><li>The videos attracted millions upon millions of views , thousands of comments , celebrity responses and press coverage </li></ul><ul><li>Named it one of the fastest-growing online video campaigns of all time </li></ul>
  12. 12. WordPress <ul><li>Leading Blog Platform </li></ul><ul><li>Blogging platforms power more and more Web sites – without users ever knowing it! </li></ul><ul><li>Millions of “themes” – pre-created designs that can be customized make publishing easy for all </li></ul><ul><li>Eases the organizational need to build a site from scratch </li></ul><ul><li>Is built to be updated easily so marketers can take advantage of posting relevant, timely content </li></ul><ul><li>WordPress is open-source and, therefore, free – you only pay for custom options </li></ul>
  13. 13. Wikis and RSS <ul><li>Essential Online Tools </li></ul><ul><li>RSS is an acronym for Really Simple Syndication </li></ul><ul><li>Platforms like WordPress and Flickr have RSS built-in </li></ul><ul><li>Gives all content the potential to go viral </li></ul><ul><li>Wikis make all able to collaborate – internally, externally or both </li></ul><ul><li>Beth Kanter and Altimeter Group keep some of the best resource-filled wikis you can use for reference and / or contribute to </li></ul><ul><li>PBworks and and Wikispaces make free wiki spaces available as a trial or small organizations </li></ul>
  14. 14. Social Bookmarking <ul><li>Social bookmarking is the practice of saving bookmarks to a public Web site and “tagging” them with keywords </li></ul><ul><li>Particularly useful when collecting a set of resources that are to be shared with others </li></ul><ul><li>Gives users the opportunity to express differing perspectives on information and resources </li></ul><ul><li>Tools such as Ping.fm and Hellotxt allow you to connect these sites and allow you to broadcast your links to all at once </li></ul>
  15. 15. Emerging Tools and Platforms <ul><li>I encourage you to check out the following sites – many have just been or are rumored to be acquired – so expect developments!: </li></ul><ul><ul><li>Audio : Cinch and BlogTalkRadio </li></ul></ul><ul><ul><li>Video syndication : DailyBooth & TubeMogul </li></ul></ul><ul><ul><li>Presentation-sharing : Scribd , SlideShare.net </li></ul></ul><ul><ul><li>Deals : Shopkick , Groupon , Plum District & ScoutMob </li></ul></ul><ul><ul><li>Location : Whrrl , Brightkite , WHERE & SCVNGR </li></ul></ul><ul><ul><li>Ads : Ad.ly & iSocket </li></ul></ul><ul><ul><li>Social Photography : Path & Instagr.am </li></ul></ul><ul><ul><li>Q&A sites : Aardvark & Quora </li></ul></ul><ul><ul><li>Other : Screenr , Skitch , Argyle Social , Bit.ly / j.mp , TwentyFeet , PostRank , Postling , Trunk.ly , Posterous , oneforty , Hash Tracking , Apture , OnlyWire , NewsBasis and FormuLists </li></ul></ul>
  16. 16. Your Social Media Strategy <ul><ul><li>Should be just past the half-way point of writing – what challenges are you facing? </li></ul></ul><ul><ul><li>Look to get feedback from your organization on sections as you complete them for guidance on alleviating concerns or addressing them </li></ul></ul><ul><ul><li>Start thinking about which parts of your organization need to be in sync to implement – post questions that others can help with in the General Discussion forum </li></ul></ul>
  17. 17. Questions?
  18. 18. Thanks for joining us!
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