Jennifer Neeley Presentation

748
-1

Published on

http://www.mediabistro.com/socialmediamarketingbootcamp/

1 Comment
1 Like
Statistics
Notes
No Downloads
Views
Total Views
748
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
117
Comments
1
Likes
1
Embeds 0
No embeds

No notes for slide

Jennifer Neeley Presentation

  1. 1. The Social Media Audit MEDIABISTRO.COM WEBCAST
  2. 2. Methodology <ul><li>A Social Media Audit is a benchmark that provides measured insight into what your online presence - or thumbprint - looks like. </li></ul>
  3. 3. Getting Started <ul><li>Examine all relevant Social Web channels to determine: </li></ul><ul><ul><li>Where and how you are represented. </li></ul></ul><ul><ul><li>Where and how you leverage community discussion. </li></ul></ul><ul><ul><li>How you size up against competitors. </li></ul></ul>
  4. 4. Insights To Expect <ul><ul><li>Provide analysis on what's working - and what's not. </li></ul></ul><ul><ul><li>Show strengths and opportunities </li></ul></ul><ul><ul><li>Provide strategic, data-driven counsel on where the social media program should go from here. </li></ul></ul>
  5. 5. Your Social Presence <ul><li>Your social presence is comprised of sentiment about you across: </li></ul><ul><li>Blogs </li></ul><ul><li>Microblogs </li></ul><ul><li>Social Networks </li></ul><ul><li>Online communities </li></ul><ul><ul><li>Forums </li></ul></ul><ul><ul><li>‘ Answers’ sites </li></ul></ul>
  6. 6. <ul><li>Utilize alerts across search engines such as Google and Yahoo. </li></ul><ul><li>Use specific searches such as Google Blog Search and Technorati. </li></ul><ul><li>Use free social media monitoring tools such as SocialMention.com. </li></ul><ul><li>Consider using a pay tool such as Radian6 or Visible Technologies. </li></ul>Where To Gather Information
  7. 7. Benchmark & Compare <ul><li>Blogs : Who has a corporate blog? </li></ul><ul><li>Microblogs : Who’s on Twitter? How many followers? Retweets? </li></ul><ul><li>Social Networks : Who is on Facebook, LinkedIn and MySpace? </li></ul><ul><li>Online Communities : Who has a user forum? Is it well maintained? Check comments on sites such as GetSatisfaction.com. </li></ul><ul><li>‘ Answers’ Sites : How are users talking about you versus your competitors? </li></ul>
  8. 8. Site Traffic <ul><li>Use external sites to measure your traffic in comparison to your competitors: </li></ul><ul><ul><li>Compete.com </li></ul></ul><ul><ul><li>Alexa.com </li></ul></ul><ul><ul><li>Quantcast.com </li></ul></ul>
  9. 9. What Comparison Looks Like <ul><li>Take a look at where you stack up. </li></ul><ul><li>Level or gradual increases are ideal. </li></ul><ul><li>Huge peaks = $. </li></ul><ul><ul><li>Usually indicates a campaign. </li></ul></ul><ul><li>Compare to your own analytics. </li></ul>
  10. 10. SEO / Web Site Keywords <ul><li>This information can be found when you click on a Web page and click “view source.” </li></ul><ul><li>Look for: </li></ul><ul><ul><li>Title </li></ul></ul><ul><ul><li>Description </li></ul></ul><ul><ul><li>Keywords </li></ul></ul>
  11. 11. Comparison Chart <ul><li>Make sure your title, description and keywords are on target. </li></ul><ul><li>Look for what your competition is doing right – and wrong. </li></ul><ul><li>Uncover what the USP is to search engines. </li></ul>
  12. 12. Parting Words… <ul><li>Remember that your online presence changes minute-to-minute. It’s important to do a benchmark at least on a quarterly basis. </li></ul><ul><li>Many individuals say they provide this kind of benchmarking, but fail to deliver. Be sure to ask for references. They should help inform or create your online strategy. </li></ul><ul><li>It’s all about ‘tuning in.’ A good social media audit is the right way to begin any listening program. </li></ul><ul><li>Be agile. As new tools and rules emerge, keep yourself in the loop – without getting overwhelmed. </li></ul>
  13. 13. Thank you! FOR MORE WEBCASTS, COURSES, AND VIDEOS, VISIT MEDIABISTRO.COM/COURSES
  1. A particular slide catching your eye?

    Clipping is a handy way to collect important slides you want to go back to later.

×