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Jennifer Neeley Presentation
 

Jennifer Neeley Presentation

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http://www.mediabistro.com/socialmediamarketingbootcamp/

http://www.mediabistro.com/socialmediamarketingbootcamp/

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    Jennifer Neeley Presentation Jennifer Neeley Presentation Presentation Transcript

    • The Social Media Audit MEDIABISTRO.COM WEBCAST
    • Methodology
      • A Social Media Audit is a benchmark that provides measured insight into what your online presence - or thumbprint - looks like.
    • Getting Started
      • Examine all relevant Social Web channels to determine:
        • Where and how you are represented.
        • Where and how you leverage community discussion.
        • How you size up against competitors.
    • Insights To Expect
        • Provide analysis on what's working - and what's not.
        • Show strengths and opportunities
        • Provide strategic, data-driven counsel on where the social media program should go from here.
    • Your Social Presence
      • Your social presence is comprised of sentiment about you across:
      • Blogs
      • Microblogs
      • Social Networks
      • Online communities
        • Forums
        • ‘ Answers’ sites
      • Utilize alerts across search engines such as Google and Yahoo.
      • Use specific searches such as Google Blog Search and Technorati.
      • Use free social media monitoring tools such as SocialMention.com.
      • Consider using a pay tool such as Radian6 or Visible Technologies.
      Where To Gather Information
    • Benchmark & Compare
      • Blogs : Who has a corporate blog?
      • Microblogs : Who’s on Twitter? How many followers? Retweets?
      • Social Networks : Who is on Facebook, LinkedIn and MySpace?
      • Online Communities : Who has a user forum? Is it well maintained? Check comments on sites such as GetSatisfaction.com.
      • ‘ Answers’ Sites : How are users talking about you versus your competitors?
    • Site Traffic
      • Use external sites to measure your traffic in comparison to your competitors:
        • Compete.com
        • Alexa.com
        • Quantcast.com
    • What Comparison Looks Like
      • Take a look at where you stack up.
      • Level or gradual increases are ideal.
      • Huge peaks = $.
        • Usually indicates a campaign.
      • Compare to your own analytics.
    • SEO / Web Site Keywords
      • This information can be found when you click on a Web page and click “view source.”
      • Look for:
        • Title
        • Description
        • Keywords
    • Comparison Chart
      • Make sure your title, description and keywords are on target.
      • Look for what your competition is doing right – and wrong.
      • Uncover what the USP is to search engines.
    • Parting Words…
      • Remember that your online presence changes minute-to-minute. It’s important to do a benchmark at least on a quarterly basis.
      • Many individuals say they provide this kind of benchmarking, but fail to deliver. Be sure to ask for references. They should help inform or create your online strategy.
      • It’s all about ‘tuning in.’ A good social media audit is the right way to begin any listening program.
      • Be agile. As new tools and rules emerge, keep yourself in the loop – without getting overwhelmed.
    • Thank you! FOR MORE WEBCASTS, COURSES, AND VIDEOS, VISIT MEDIABISTRO.COM/COURSES