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Ism east-2013 ferguson-jeff_ boostingyoursocialmarketing
Ism east-2013 ferguson-jeff_ boostingyoursocialmarketing
Ism east-2013 ferguson-jeff_ boostingyoursocialmarketing
Ism east-2013 ferguson-jeff_ boostingyoursocialmarketing
Ism east-2013 ferguson-jeff_ boostingyoursocialmarketing
Ism east-2013 ferguson-jeff_ boostingyoursocialmarketing
Ism east-2013 ferguson-jeff_ boostingyoursocialmarketing
Ism east-2013 ferguson-jeff_ boostingyoursocialmarketing
Ism east-2013 ferguson-jeff_ boostingyoursocialmarketing
Ism east-2013 ferguson-jeff_ boostingyoursocialmarketing
Ism east-2013 ferguson-jeff_ boostingyoursocialmarketing
Ism east-2013 ferguson-jeff_ boostingyoursocialmarketing
Ism east-2013 ferguson-jeff_ boostingyoursocialmarketing
Ism east-2013 ferguson-jeff_ boostingyoursocialmarketing
Ism east-2013 ferguson-jeff_ boostingyoursocialmarketing
Ism east-2013 ferguson-jeff_ boostingyoursocialmarketing
Ism east-2013 ferguson-jeff_ boostingyoursocialmarketing
Ism east-2013 ferguson-jeff_ boostingyoursocialmarketing
Ism east-2013 ferguson-jeff_ boostingyoursocialmarketing
Ism east-2013 ferguson-jeff_ boostingyoursocialmarketing
Ism east-2013 ferguson-jeff_ boostingyoursocialmarketing
Ism east-2013 ferguson-jeff_ boostingyoursocialmarketing
Ism east-2013 ferguson-jeff_ boostingyoursocialmarketing
Ism east-2013 ferguson-jeff_ boostingyoursocialmarketing
Ism east-2013 ferguson-jeff_ boostingyoursocialmarketing
Ism east-2013 ferguson-jeff_ boostingyoursocialmarketing
Ism east-2013 ferguson-jeff_ boostingyoursocialmarketing
Ism east-2013 ferguson-jeff_ boostingyoursocialmarketing
Ism east-2013 ferguson-jeff_ boostingyoursocialmarketing
Ism east-2013 ferguson-jeff_ boostingyoursocialmarketing
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Ism east-2013 ferguson-jeff_ boostingyoursocialmarketing

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  1. BOOSTING YOUR SOCIAL MARKETING Jeff Ferguson // CEO, Fang Digital Marketing Inside Social Marketing East 2013
  2. 78% insert copy here. Blah blah blah blah
  3. Facebook Paid Media TYPES OF PROMOTED POSTS
  4. Sponsored Stories
  5. Sponsored Stories
  6. Page Post Ads
  7. Promoted Posts/Boost
  8. Promoted Posts/Boost
  9. Types of Promoted Posts • Sponsored Story – An ad that appears to come from a friend about them, engaging with a page, app, or event that a business, organization, or individual has paid to highlight. • Page Post Ad – An ad that can be shown to everyone on Facebook and gets additional paid distribution among fans. • Promoted Post or “Boost” – A regular post by an individual or company that is “boosted” into a type of ad so that extends its reach by getting shown to more friends or fans (or friends of fans, or more) on a flat rate.
  10. Why I Love Boosted Posts THE LIKE IS A LIE
  11. Why I Love Boosted Posts
  12. Why I Love Boosted Posts
  13. Why I Love Boosted Posts
  14. Why I Love Boosted Posts HOLY CRAP! 665% Increase in Reach!!
  15. Why I Love Boosted Posts
  16. With Great Power… WHEN TO USE/WHEN TO NOT
  17. ROI doesn't change with each new media channel that comes on the scene.
  18. ROI doesn't change with each new media channel that comes on the scene.
  19. “Engagement” isn’t ROI, or even a KPI. It’s a diagnostic metric.
  20. When To Use When the ENGAGEMENT leads to your TRUE KPI
  21. When To Not When the ENGAGEMENT DOES NOT lead to your TRUE KPI
  22. IN CLOSING…
  23. * In conclusion, use boosting to get to a HIGHER LEVEL.
  24. http://hub.am/1b2vMQZ
  25. JEFF FERGUSON CEO jeff@fangdigital.com @fangdigital & @countxero

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