0
BOOSTING YOUR
SOCIAL MARKETING
Jeff Ferguson // CEO, Fang Digital Marketing
Inside Social Marketing East 2013
78%

insert copy here. Blah blah blah blah
Facebook Paid Media

TYPES OF PROMOTED POSTS
Sponsored Stories
Sponsored Stories
Page Post Ads
Promoted Posts/Boost
Promoted Posts/Boost
Types of Promoted Posts
• Sponsored Story
– An ad that appears to come from a friend about
them, engaging with a page, app...
Why I Love Boosted Posts

THE LIKE IS A LIE
Why I Love Boosted Posts
Why I Love Boosted Posts
Why I Love Boosted Posts
Why I Love Boosted Posts

HOLY CRAP!
665% Increase
in Reach!!
Why I Love Boosted Posts
With Great Power…

WHEN TO USE/WHEN TO NOT
ROI doesn't change with each
new media channel that comes
on the scene.
ROI doesn't change with each
new media channel that comes
on the scene.
“Engagement”
isn’t ROI, or even a KPI.
It’s a diagnostic metric.
When To Use

When the
ENGAGEMENT
leads to your
TRUE KPI
When To Not

When the
ENGAGEMENT
DOES NOT
lead to your
TRUE KPI
IN CLOSING…
*

In conclusion,
use boosting to get to a HIGHER LEVEL.
http://hub.am/1b2vMQZ
JEFF FERGUSON  CEO
jeff@fangdigital.com
@fangdigital & @countxero
Ism east-2013 ferguson-jeff_ boostingyoursocialmarketing
Ism east-2013 ferguson-jeff_ boostingyoursocialmarketing
Ism east-2013 ferguson-jeff_ boostingyoursocialmarketing
Ism east-2013 ferguson-jeff_ boostingyoursocialmarketing
Ism east-2013 ferguson-jeff_ boostingyoursocialmarketing
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Transcript of "Ism east-2013 ferguson-jeff_ boostingyoursocialmarketing"

  1. 1. BOOSTING YOUR SOCIAL MARKETING Jeff Ferguson // CEO, Fang Digital Marketing Inside Social Marketing East 2013
  2. 2. 78% insert copy here. Blah blah blah blah
  3. 3. Facebook Paid Media TYPES OF PROMOTED POSTS
  4. 4. Sponsored Stories
  5. 5. Sponsored Stories
  6. 6. Page Post Ads
  7. 7. Promoted Posts/Boost
  8. 8. Promoted Posts/Boost
  9. 9. Types of Promoted Posts • Sponsored Story – An ad that appears to come from a friend about them, engaging with a page, app, or event that a business, organization, or individual has paid to highlight. • Page Post Ad – An ad that can be shown to everyone on Facebook and gets additional paid distribution among fans. • Promoted Post or “Boost” – A regular post by an individual or company that is “boosted” into a type of ad so that extends its reach by getting shown to more friends or fans (or friends of fans, or more) on a flat rate.
  10. 10. Why I Love Boosted Posts THE LIKE IS A LIE
  11. 11. Why I Love Boosted Posts
  12. 12. Why I Love Boosted Posts
  13. 13. Why I Love Boosted Posts
  14. 14. Why I Love Boosted Posts HOLY CRAP! 665% Increase in Reach!!
  15. 15. Why I Love Boosted Posts
  16. 16. With Great Power… WHEN TO USE/WHEN TO NOT
  17. 17. ROI doesn't change with each new media channel that comes on the scene.
  18. 18. ROI doesn't change with each new media channel that comes on the scene.
  19. 19. “Engagement” isn’t ROI, or even a KPI. It’s a diagnostic metric.
  20. 20. When To Use When the ENGAGEMENT leads to your TRUE KPI
  21. 21. When To Not When the ENGAGEMENT DOES NOT lead to your TRUE KPI
  22. 22. IN CLOSING…
  23. 23. * In conclusion, use boosting to get to a HIGHER LEVEL.
  24. 24. http://hub.am/1b2vMQZ
  25. 25. JEFF FERGUSON CEO jeff@fangdigital.com @fangdigital & @countxero
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