Types of Promoted Posts
• Sponsored Story
– An ad that appears to come from a friend about
them, engaging with a page, app, or event that a
business, organization, or individual has paid to highlight.
• Page Post Ad
– An ad that can be shown to everyone on Facebook and gets
additional paid distribution among fans.
• Promoted Post or “Boost”
– A regular post by an individual or company that is “boosted”
into a type of ad so that extends its reach by getting shown to
more friends or fans (or friends of fans, or more) on a flat rate.