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Ism east-2013 ferguson-jeff_ boostingyoursocialmarketing
 

Ism east-2013 ferguson-jeff_ boostingyoursocialmarketing

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    Ism east-2013 ferguson-jeff_ boostingyoursocialmarketing Ism east-2013 ferguson-jeff_ boostingyoursocialmarketing Presentation Transcript

    • BOOSTING YOUR SOCIAL MARKETING Jeff Ferguson // CEO, Fang Digital Marketing Inside Social Marketing East 2013
    • 78% insert copy here. Blah blah blah blah
    • Facebook Paid Media TYPES OF PROMOTED POSTS
    • Sponsored Stories
    • Sponsored Stories
    • Page Post Ads
    • Promoted Posts/Boost
    • Promoted Posts/Boost
    • Types of Promoted Posts • Sponsored Story – An ad that appears to come from a friend about them, engaging with a page, app, or event that a business, organization, or individual has paid to highlight. • Page Post Ad – An ad that can be shown to everyone on Facebook and gets additional paid distribution among fans. • Promoted Post or “Boost” – A regular post by an individual or company that is “boosted” into a type of ad so that extends its reach by getting shown to more friends or fans (or friends of fans, or more) on a flat rate.
    • Why I Love Boosted Posts THE LIKE IS A LIE
    • Why I Love Boosted Posts
    • Why I Love Boosted Posts
    • Why I Love Boosted Posts
    • Why I Love Boosted Posts HOLY CRAP! 665% Increase in Reach!!
    • Why I Love Boosted Posts
    • With Great Power… WHEN TO USE/WHEN TO NOT
    • ROI doesn't change with each new media channel that comes on the scene.
    • ROI doesn't change with each new media channel that comes on the scene.
    • “Engagement” isn’t ROI, or even a KPI. It’s a diagnostic metric.
    • When To Use When the ENGAGEMENT leads to your TRUE KPI
    • When To Not When the ENGAGEMENT DOES NOT lead to your TRUE KPI
    • IN CLOSING…
    • * In conclusion, use boosting to get to a HIGHER LEVEL.
    • http://hub.am/1b2vMQZ
    • JEFF FERGUSON CEO jeff@fangdigital.com @fangdigital & @countxero