Ism east-2013 ferguson-jeff_ boostingyoursocialmarketing

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  • 1. BOOSTING YOUR SOCIAL MARKETING Jeff Ferguson // CEO, Fang Digital Marketing Inside Social Marketing East 2013
  • 2. 78% insert copy here. Blah blah blah blah
  • 3. Facebook Paid Media TYPES OF PROMOTED POSTS
  • 4. Sponsored Stories
  • 5. Sponsored Stories
  • 6. Page Post Ads
  • 7. Promoted Posts/Boost
  • 8. Promoted Posts/Boost
  • 9. Types of Promoted Posts • Sponsored Story – An ad that appears to come from a friend about them, engaging with a page, app, or event that a business, organization, or individual has paid to highlight. • Page Post Ad – An ad that can be shown to everyone on Facebook and gets additional paid distribution among fans. • Promoted Post or “Boost” – A regular post by an individual or company that is “boosted” into a type of ad so that extends its reach by getting shown to more friends or fans (or friends of fans, or more) on a flat rate.
  • 10. Why I Love Boosted Posts THE LIKE IS A LIE
  • 11. Why I Love Boosted Posts
  • 12. Why I Love Boosted Posts
  • 13. Why I Love Boosted Posts
  • 14. Why I Love Boosted Posts HOLY CRAP! 665% Increase in Reach!!
  • 15. Why I Love Boosted Posts
  • 16. With Great Power… WHEN TO USE/WHEN TO NOT
  • 17. ROI doesn't change with each new media channel that comes on the scene.
  • 18. ROI doesn't change with each new media channel that comes on the scene.
  • 19. “Engagement” isn’t ROI, or even a KPI. It’s a diagnostic metric.
  • 20. When To Use When the ENGAGEMENT leads to your TRUE KPI
  • 21. When To Not When the ENGAGEMENT DOES NOT lead to your TRUE KPI
  • 22. IN CLOSING…
  • 23. * In conclusion, use boosting to get to a HIGHER LEVEL.
  • 24. http://hub.am/1b2vMQZ
  • 25. JEFF FERGUSON CEO jeff@fangdigital.com @fangdigital & @countxero