 3d printing + toys
…same applies to product design
 corporate + start up
 creative + business
 many techs
 predictio...
bio
bio
bio
bio 20+ years in toys
- Fisher Price – Mattel
Advanced concepts teams
Training – IDEO etc.
Best in tech – JPL, MIT etc.
Be...
bio 16+ years with 3d printing
- CNC – set up - material
- Laser cutter – flat
Printers ---------------
- Wax - molds
- Co...
It already has….
Most industries have
already changed internally.
3D
“ Is 3D printing really
going happen?”
“What do you do?....
That’s what it’s for ”
“Scratch your itch”
3D “What is 3D printing for? ”
3D “______” issue will kill it.
John Lasseter was let go from Disney by
‘experts’ because “computers have no
place in anim...
past Toys - fun
Tech - magic
Teach – empower
Formula Fuelers
proud
happy
smarter
concept
SLA model
Toys + tech.
Skylanders: Video
game toy hybrid
Used 3D printing of
video game assets to
speed + improve
production of
mult...
Not for kids under 13: Standard for unknowns.
- Beautiful but fragile
- Mystery materials
- Function poor
present Nothing ...
 Spin Master 3d –
Armor files
available online
 Hasbro working
with 3D systems
 Lego – great 3d
online world
present BU...
present
Growing toy markets:
3D printers
Making
Robots
Quadcopters
present
Shapeways,Thinginiverse, Cubify …..
- adapters
- niche’
- hybrids
- custom
New frontiers….
Present
other techs
 Arduino- makes
electronics easy
Printing
 On anything
 Laser cuts also
Fabric
 Direct to fabric
 digital
embroidery with
laser cutting
Present
other t...
 laser cutter
 water jet
 CNC
 foundry
 print wax
 print sand
other techs
a few people +
fun idea +
3d printed parts +
Alibaba.com +
Amazon.com =
Current major toy companies -
Marketing, $$$, and ...
• Inventing
• Prototyping
• Design
• 3D printing
• Technology
• Corporate
crosspollination
• Teaching
www.Kram-Co.com
Prototype an idea:
Old way:
- Do I have materials? - maybe
- Do I have tools necessary? – maybe
- Can I build it ? – maybe...
New way:
- Do I have materials? -YES
- Do I have tools necessary? –YES
- Can I build it ? –YES
- Build what you want.
- No...
How my biz changed:
Speed: x 5
Quality: x 5
Complexity: things impossible before
No limits:
I can make anythingI can dream
Square wheels can roll
… on a specific track.
- experiment in software
- use file for renderings,
animation, meetings,
ani...
 Me + 1 machine:
 7 options, 3 contracts - in 1 year
 Hasbro award for Vendor of the year.
vs 300 teams of people.
 Su...
Imagine a toy company…
with none of the problems of today
 No tooling, shipping, or warehousing cost, and none of the lea...
a glimpse ahead…future
a glimpse ahead…future
Yellow =
Rigid bones
Blue = Flexible Muscles
Unique moment in time
 Best time to be inventor-
 there is nothing to stop you.
 For all ages – 9 to 90
 Everyone is q...
 “Cottage Industry”– Talent waiting -Ready to get back to work
 FP started – in small town kitchens
 Bathsheba- “I can ...
The future is now in your hands
because you now don’t have to
ask anyone's permission.
No one can say no to you–
accept yo...
Questions??
… while we
look at toys
Inside3DPrinting_marktrageser
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Inside3DPrinting_marktrageser

  1. 1.  3d printing + toys …same applies to product design  corporate + start up  creative + business  many techs  predictions  shown through business examples + cool toys Breadth of talk
  2. 2. bio
  3. 3. bio
  4. 4. bio
  5. 5. bio 20+ years in toys - Fisher Price – Mattel Advanced concepts teams Training – IDEO etc. Best in tech – JPL, MIT etc. Best crazy geniuses Best Biz / Marketing Larger than life challenges Contact with other industries - video games, movies /TV, tech, creative, candy, sports… - Now Independent inventor - work with all toy companies - non toys too
  6. 6. bio 16+ years with 3d printing - CNC – set up - material - Laser cutter – flat Printers --------------- - Wax - molds - Cornstarch *cor – brittle – color - SLA – high res – brittle – 1 material - SLS – high res – sandy – multi materials. One at a time. Not for home - FDM – strong- cheap –simple - now - Inkjet – mixed materials, colors, simple tech* - what we will have. - - still dot matrix
  7. 7. It already has…. Most industries have already changed internally. 3D “ Is 3D printing really going happen?”
  8. 8. “What do you do?.... That’s what it’s for ” “Scratch your itch” 3D “What is 3D printing for? ”
  9. 9. 3D “______” issue will kill it. John Lasseter was let go from Disney by ‘experts’ because “computers have no place in animation”; 1. It will cost too much 2. It takes too long 3. Animators will lose jobs 4. It‘s ugly 5. The public doesn’t want it Every prediction was 100% backwards– and then Disney bought Pixar. Who’s laughing now?
  10. 10. past Toys - fun Tech - magic Teach – empower Formula Fuelers proud happy smarter concept SLA model
  11. 11. Toys + tech. Skylanders: Video game toy hybrid Used 3D printing of video game assets to speed + improve production of multiple figures – no toy experience past
  12. 12. Not for kids under 13: Standard for unknowns. - Beautiful but fragile - Mystery materials - Function poor present Nothing today is a “toy” … they are “collectibles”
  13. 13.  Spin Master 3d – Armor files available online  Hasbro working with 3D systems  Lego – great 3d online world present BUT lots of interesting things are happening….
  14. 14. present Growing toy markets: 3D printers Making Robots Quadcopters
  15. 15. present Shapeways,Thinginiverse, Cubify ….. - adapters - niche’ - hybrids - custom New frontiers….
  16. 16. Present other techs  Arduino- makes electronics easy
  17. 17. Printing  On anything  Laser cuts also Fabric  Direct to fabric  digital embroidery with laser cutting Present other techs
  18. 18.  laser cutter  water jet  CNC  foundry  print wax  print sand other techs
  19. 19. a few people + fun idea + 3d printed parts + Alibaba.com + Amazon.com = Current major toy companies - Marketing, $$$, and mass (don’t under estimate) You too can compete with the best ! electric paper airplane
  20. 20. • Inventing • Prototyping • Design • 3D printing • Technology • Corporate crosspollination • Teaching www.Kram-Co.com
  21. 21. Prototype an idea: Old way: - Do I have materials? - maybe - Do I have tools necessary? – maybe - Can I build it ? – maybe - Build with what you have + can find - Model is fragile - ‘one of a kind’:
  22. 22. New way: - Do I have materials? -YES - Do I have tools necessary? –YES - Can I build it ? –YES - Build what you want. - No such thing as “one of a kind” Model is strong- easy to; fix, duplicate, change size, change color, revise parts, can use old assets - Everything is in the magic box ! Prototype an idea:
  23. 23. How my biz changed: Speed: x 5 Quality: x 5 Complexity: things impossible before No limits: I can make anythingI can dream
  24. 24. Square wheels can roll … on a specific track. - experiment in software - use file for renderings, animation, meetings, animation + development - print test file - make lots of mistakes fast - learn - revise - print as many models as you need, at any scale in many materials I would not have done this project with out my printer Prototype an idea: example Before:
  25. 25.  Me + 1 machine:  7 options, 3 contracts - in 1 year  Hasbro award for Vendor of the year. vs 300 teams of people.  Surpass overseas model shops. Spin master –Works like – Looks like model revisions in 1 day. Result
  26. 26. Imagine a toy company… with none of the problems of today  No tooling, shipping, or warehousing cost, and none of the lead time  No arguments about what toys to make- you can make them all  No retailer, sales, or customs office to worry about  No downside when a license tanks, trend changes, or natural disaster strikes Imagine if the company could  Customize every toy  Only added to their catalog and never have to remove an item  Could cross most existing categories and exploit completely untapped ones  What if you could make the same toy at many price points, from many materials for no extra cost future
  27. 27. a glimpse ahead…future
  28. 28. a glimpse ahead…future Yellow = Rigid bones Blue = Flexible Muscles
  29. 29. Unique moment in time  Best time to be inventor-  there is nothing to stop you.  For all ages – 9 to 90  Everyone is qualified because…. no one is  Family + Community  Parents + kids  Maker spaces
  30. 30.  “Cottage Industry”– Talent waiting -Ready to get back to work  FP started – in small town kitchens  Bathsheba- “I can now make a living as an artist”  Creative edge -  History of inventers – in the cultural DNA  Culture – risk is accepted  Trust in entrepreneurs – willing to give $million to teens  Self confidence - Ford fast horse  Business edge  France - $$$  Germany - restricted  China – conformist America uniquely qualified
  31. 31. The future is now in your hands because you now don’t have to ask anyone's permission. No one can say no to you– accept you.
  32. 32. Questions?? … while we look at toys
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