Inside3DPrinting_marktrageser
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Inside3DPrinting_marktrageser

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3dprintconfny14

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Inside3DPrinting_marktrageser Inside3DPrinting_marktrageser Presentation Transcript

  •  3d printing + toys …same applies to product design  corporate + start up  creative + business  many techs  predictions  shown through business examples + cool toys Breadth of talk
  • bio
  • bio
  • bio
  • bio 20+ years in toys - Fisher Price – Mattel Advanced concepts teams Training – IDEO etc. Best in tech – JPL, MIT etc. Best crazy geniuses Best Biz / Marketing Larger than life challenges Contact with other industries - video games, movies /TV, tech, creative, candy, sports… - Now Independent inventor - work with all toy companies - non toys too
  • bio 16+ years with 3d printing - CNC – set up - material - Laser cutter – flat Printers --------------- - Wax - molds - Cornstarch *cor – brittle – color - SLA – high res – brittle – 1 material - SLS – high res – sandy – multi materials. One at a time. Not for home - FDM – strong- cheap –simple - now - Inkjet – mixed materials, colors, simple tech* - what we will have. - - still dot matrix
  • It already has…. Most industries have already changed internally. 3D “ Is 3D printing really going happen?”
  • “What do you do?.... That’s what it’s for ” “Scratch your itch” 3D “What is 3D printing for? ”
  • 3D “______” issue will kill it. John Lasseter was let go from Disney by ‘experts’ because “computers have no place in animation”; 1. It will cost too much 2. It takes too long 3. Animators will lose jobs 4. It‘s ugly 5. The public doesn’t want it Every prediction was 100% backwards– and then Disney bought Pixar. Who’s laughing now?
  • past Toys - fun Tech - magic Teach – empower Formula Fuelers proud happy smarter concept SLA model
  • Toys + tech. Skylanders: Video game toy hybrid Used 3D printing of video game assets to speed + improve production of multiple figures – no toy experience past
  • Not for kids under 13: Standard for unknowns. - Beautiful but fragile - Mystery materials - Function poor present Nothing today is a “toy” … they are “collectibles”
  •  Spin Master 3d – Armor files available online  Hasbro working with 3D systems  Lego – great 3d online world present BUT lots of interesting things are happening….
  • present Growing toy markets: 3D printers Making Robots Quadcopters
  • present Shapeways,Thinginiverse, Cubify ….. - adapters - niche’ - hybrids - custom New frontiers….
  • Present other techs  Arduino- makes electronics easy
  • Printing  On anything  Laser cuts also Fabric  Direct to fabric  digital embroidery with laser cutting Present other techs
  •  laser cutter  water jet  CNC  foundry  print wax  print sand other techs
  • a few people + fun idea + 3d printed parts + Alibaba.com + Amazon.com = Current major toy companies - Marketing, $$$, and mass (don’t under estimate) You too can compete with the best ! electric paper airplane
  • • Inventing • Prototyping • Design • 3D printing • Technology • Corporate crosspollination • Teaching www.Kram-Co.com
  • Prototype an idea: Old way: - Do I have materials? - maybe - Do I have tools necessary? – maybe - Can I build it ? – maybe - Build with what you have + can find - Model is fragile - ‘one of a kind’:
  • New way: - Do I have materials? -YES - Do I have tools necessary? –YES - Can I build it ? –YES - Build what you want. - No such thing as “one of a kind” Model is strong- easy to; fix, duplicate, change size, change color, revise parts, can use old assets - Everything is in the magic box ! Prototype an idea:
  • How my biz changed: Speed: x 5 Quality: x 5 Complexity: things impossible before No limits: I can make anythingI can dream
  • Square wheels can roll … on a specific track. - experiment in software - use file for renderings, animation, meetings, animation + development - print test file - make lots of mistakes fast - learn - revise - print as many models as you need, at any scale in many materials I would not have done this project with out my printer Prototype an idea: example Before:
  •  Me + 1 machine:  7 options, 3 contracts - in 1 year  Hasbro award for Vendor of the year. vs 300 teams of people.  Surpass overseas model shops. Spin master –Works like – Looks like model revisions in 1 day. Result
  • Imagine a toy company… with none of the problems of today  No tooling, shipping, or warehousing cost, and none of the lead time  No arguments about what toys to make- you can make them all  No retailer, sales, or customs office to worry about  No downside when a license tanks, trend changes, or natural disaster strikes Imagine if the company could  Customize every toy  Only added to their catalog and never have to remove an item  Could cross most existing categories and exploit completely untapped ones  What if you could make the same toy at many price points, from many materials for no extra cost future
  • a glimpse ahead…future
  • a glimpse ahead…future Yellow = Rigid bones Blue = Flexible Muscles
  • Unique moment in time  Best time to be inventor-  there is nothing to stop you.  For all ages – 9 to 90  Everyone is qualified because…. no one is  Family + Community  Parents + kids  Maker spaces
  •  “Cottage Industry”– Talent waiting -Ready to get back to work  FP started – in small town kitchens  Bathsheba- “I can now make a living as an artist”  Creative edge -  History of inventers – in the cultural DNA  Culture – risk is accepted  Trust in entrepreneurs – willing to give $million to teens  Self confidence - Ford fast horse  Business edge  France - $$$  Germany - restricted  China – conformist America uniquely qualified
  • The future is now in your hands because you now don’t have to ask anyone's permission. No one can say no to you– accept you.
  • Questions?? … while we look at toys