3D Printing and the Future (or Demise) of
Intellectual Property
John Hornick
April 2014
2
First, a Disclaimer
“Are these the shadows of the things
that Will be, or are they the shadows
of things that May be?”
»...
Keep in Mind . . .
4
Keep in Mind
Tipping into the mainstream
Everything will change
when . . .
Implications
Why the Future (or Demise) of IP?
6
Two Reasons
 Democratization of manufacturing
7
Some People Don’t Like IP
 “There is a persistent widespread belief that
intellectual property law (and patents in part...
8
Snapshot of the 3D Printer Players
8
HIGH-END
PRINTERS
LOW-COST
PRINTERS
3D Kits, A1 Technologies, Ac123Dc, Afinia, Airw...
Where is the IP in 3D Printing?
10
Where’s Waldo?
 AM machines
– driven by
 Software or firmware
 CAD/CAM file
– fuse, layer on layer
 Extruded materi...
11
Where’s Waldo?
 AM machines
– driven by
 Software or firmware
 CAD file
– fuse material layer on layer
 Extruded ma...
Why 3DP May Change Everything
13
Why It May Change Everything: Micro
 One machine makes all, no re-tooling or
assembly
 Impossible designs, interior s...
14
Why It May Change Everything: Macro
 Facially inconsistent situations
– Manufacturing Renaissance in countries with
 ...
15
Why It May Change Everything: Macro
 But
– Disruption/destruction of traditional models
– Future sales:
 Designs, not...
Thought Experiment
17
What Would Happen if?
 Anyone could make things
with virtually any functionality
away from control?
18
What Would Happen if?
 Anyone could make things
with virtually any functionality
away from control?
 Cody Wilson
19
What Would Happen if?
 Anyone could make things
with virtually any functionality
away from control?
 Effect on:
–Trad...
20
Answer: Paradigm Shift
–Democratization of
manufacturing
 No entry barriers
 Lines will blur: manufacturer, retailer,...
21
Answer: Paradigm Shift
 As democratization increases
–IP becomes increasingly
irrelevant
22
As democratization increases
 As democratization increases
–IP increasingly irrelevant
–Customization replaces IP
23
As democratization increases
 As democratization increases
–IP increasingly irrelevant
–Customization replaces IP
–Tra...
Disruption Checklist
25
Disruption Checklist
 Industrial scale
– Large build platform
– Speed or scale
 Industrial or Home scale
– Hybrid mat...
26
Checklist For IP Disruption
 “CEO of Autodesk Carl Bass will speak from
personal experience about how to get the young...
27
Disruption Checklist
 One more thing:
28
Disruption Checklist
 One more thing:
– Ability to do all of this away
from control
 At home
 Uncontrolled sources
3DP Today
30
3DP Today
 Manufacturing: growing rapidly
– ½ of all machines sold
 Hot areas:
– Aerospace
– Automotive
– Healthcare
...
31
3DP in Aerospace
 Boeing :
“This is the ultimate manufacturing method for us”
 Airbus: wing brackets
 North Western ...
32
3DP in Aerospace
 GE: “This is the future of manufacturing”
– Acquired 2 AM companies
– Parts for 4000 LEAP engines
 ...
33
3DP in Automotive
 3 Cool Cars
 0 to 60 in 5 days
34
Two Cool Bikes
 Empire
Cycles/Renishaw
 3DP-F1 Flying Machine
35
One Ugly Kayak
36
3DP in Healthcare
 Ears (cosmetic and bionic)
 Fingers
 Noses
 Models
 Custom hearing aids (95%)
 Dental (crowns,...
37
3DP in Healthcare
 Facial Reconstruction
38
3DP in Healthcare
 Proof of concept customizable artificial heart
39
3DP in Healthcare
 Proof of concept customizable artificial heart
40
3DP in Healthcare
 Heart sensor/defibrillator membrane
– Washington U, St. Louis & U of Illinois
 Heart by 2023
– Uni...
41
3DP of Complex Structures
 Stratasys and Optomec: first fully 3DP electro-
mechanical structure
 UTEP: printed
electr...
42
3DP of Complex Structures
 FEBID (-100nm)
 Google/3D Systems:
ARA
 CAMTEK: circuit board printer
43
3DP of Complex Structures
 MIT Center for Bits & Atoms
– 3D Assemblers
 Atoms/molecules
placed where needed
 Complet...
44
IP Implications
 Companies’ IP Philosophy
 Protectability
 IP infringement:
– Types
– Likelihood
– Effectiveness of ...
45
IP Implications
 Companies’ IP Philosophy
 Protectability
 IP infringement:
– Types
– Likelihood
– Effectiveness of ...
46
IP Implications
 Companies’ IP Philosophy
 Protectability: 13,000 PATENTS/APPLICATIONS
 IP infringement:
– Types
– L...
47
IP Implications
 Companies’ IP Philosophy
 Protectability
 IP infringement:
– Types: PATENT, COPYRIGHT, TRADE SECRET...
48
IP Implications
 Companies’ IP Philosophy
 Protectability
 IP infringement:
– Types
– Likelihood
– Effectiveness of ...
49
IP Implications
 Companies’ IP Philosophy
 Protectability
 IP infringement:
– Types
– Likelihood
– Effectiveness of ...
50
IP Implications
 Companies’ IP Philosophy
 Protectability
 IP infringement:
– Types
– Likelihood
– Effectiveness of ...
51
IP Implications
 Companies’ IP Philosophy
 Protectability
 IP infringement:
– Types
– Likelihood
– Effectiveness of ...
52
IP Implications
 Companies’ IP Philosophy
 Protectability
 IP infringement:
– Types
– Likelihood
– Effectiveness of ...
Materials: Golden Age
54
Materials
“Materials are key to the
future success of 3D
printing”
Wohlers
55
Ordinary Materials
 A growing range of
printable materials:
– Plastics
– Metals
– Ceramics
– Food
– Glass
– Wood
56
Star Trek Materials
 Liquid metal
– NC State University
– Flexible, stretchable
– Alloy of gallium and indium
– Liquid...
57
Star Trek Materials
 Cambridge U & PARC:
 Thin film transistor
 U of Warwick:
– Carbomorph
 Conductive plastic
58
Star Trek Materials
 Graphene
– Flexible
– Transparent
– Conductive
– Harder than diamond
– 200x stronger than steel s...
59
Star Trek Materials
 Chiplets (Xerox PARC)
– Grain of sand
– Containing intelligent data
– Microscopic electronic buil...
60
Star Trek Materials
 Bio-composites
– Ames Research Center/NASA
 “Biomaterials out of thin air:
in situ, on-demand
pr...
61
Beyond Star Trek: 4D Materials
 University of Pittsburgh, Harvard School of
Engineering, University of Illinois
– U.S....
62
IP Implications
 Companies’ IP Philosophy
 Protectability
 IP infringement:
– Types: PATENT, COPYRIGHT, TRADE SECRET...
3D Printing Away From Control
64
3DP Away from Control
 Anyone with a digital design:
– Bypass traditional supply
chain
– Self-manufacture
 Scanning:
...
65
3DP Away from Control
 Hasbro & 3D Systems
 Digital Dollhouse
 LEGO
 BARBIE
 Complex
Structures???
Why the Experts Are Wrong
67
Why the Experts Are Wrong
– “Most 3DP sales will be industrial”
– “Most homes will not have 3DP anytime soon”
– “Home 3...
68
Why the Experts Are Wrong
 Except this one:
– Avi says:
“We live in exponential times”
69
Why the Experts Are Wrong
 And this one:
“I think every home within 10 years,
probably less than that, will have its o...
70
Why the Experts Are Wrong
 Michigan Tech:
– Save $2K/yr printing 27 things
 Sudan and Uganda
71
Why the Experts Are Wrong
72
Why the Experts Are Wrong
 Metal Printers for the Home
– i-AM (inkjet)
– Vader (inkjet)
– Mini Metal Maker (clay)
 Mi...
73
Why the Experts Are Wrong
 MARKFORG3D
 Cartesian ARGENTUM
 $5M vs. $400
74
Why the Experts Are Wrong
 Think Outside the Box
Why 3DP Will Rock The IP World
76
Rocking the IP World
 Cuts across all IP
 Cuts across ALL technology and
products
 Anyone can:
– Recreate an existin...
77
Rocking the IP World
Internet + 3DP = . . . .
78
Rocking the IP World
Internet + 3DP =
powerful tool for:
avoiding &
defeating IP
79
Rocking the IP World
“There is no reason for
patent and trademark law to
repeat the mistakes of
copyright, but there i...
Economic Implications of AWC
81
Short Term
 Branded Products
 Indie Designs
 Parts
 Mass Market Items
82
Longer Term
 5 Is (Eyes) = Major disruption of IP models
– Infringement
– Identification
– Impractical or Impossible
–...
83
The BIG Picture
 Disruptive Game Changers:
– Digital Revolution
 Early Apple ad: “create dazzling color displays” and...
84
The BIG Picture
 3DP Revolution
– Same questions
– Elements falling
into place
Economist 4/12: “3rd industrial revolut...
85
Disruption Checklist
 Industrial scale
– Large build platform
– Speed or scale
 Industrial or Home scale
– Hybrid mat...
86
Disruption Checklist
 Industrial scale
– Large build platform
– Speed or scale
 Industrial or Home scale
– Hybrid mat...
87
Disruption Checklist
 Industrial scale
– Large build platform
– Speed or scale
 Industrial or Home scale
– Hybrid mat...
88
Disruption Checklist
 Industrial scale
– Large build platform
– Speed or scale
 Industrial or Home scale
– Hybrid mat...
89
Disruption Checklist
 Industrial scale
– Large build platform
– Speed or scale
 Industrial or Home scale
– Hybrid mat...
90
Disruption Checklist
 Industrial scale
– Large build platform
– Speed or scale
 Industrial or Home scale
– Hybrid mat...
91
Disruption Checklist
 Industrial scale
– Large build platform
– Speed or scale
 Industrial or Home scale
– Hybrid mat...
92
Disruption Checklist
 Industrial scale
– Large build platform
– Speed or scale
 Industrial or Home scale --2012: 35,5...
93
Disruption Checklist
 One more thing:
94
Disruption Checklist
 One more thing:
– Ability to do all of this away
from control
 At home
 Uncontrolled sources
95
Disruption Checklist
 One more thing:
– Ability to do all of this away
from control
 At home
 Uncontrolled sources
Welcome to the Revolution
97
Welcome to the Revolution
 Morris: 3D printing “tsunami” will
overwhelm 3DP supply chain
 Scanning market: $4B+ by 20...
98
Welcome to the Revolution
 Wohlers & Markets&Markets:
– 2012: $2.2 B 2020: $8B
– 2015: $4B 2021: 10.8B
99
Welcome to the Revolution
 Allied Market Research:
–2013: $46B
–2021: $175B
My Vision
101
My Vision
 Within Control
102
My Vision
 Within Control
– Multi-function
machines
 Any functionality
“We want our machines to
make anything” in 5 ...
103
My Vision
 Within Control
– Multi-function
machines
 Any functionality
– Radically different L&F
104
My Vision
 Within Control
– Multi-function
machines
 Any functionality
– Radically different L&F
– Complement SM
105
My Vision
 Within Control
– Multi-function
machines
 Any functionality
– Radically different L&F
– Complement SM
– E...
106
My Vision
 Within Control
– Multi-function
machines
 Any functionality
– Radically different L&F
– Complement SM
– E...
107
My Vision
 Within Control
– Multi-function
machines
 Any functionality
– Radically different L&F
– Complement SM
– E...
108
My Vision
 Within Control
– Multi-function
machines
 Any functionality
– Radically different L&F
– Complement SM
– E...
109
My Vision
 Within Control
– Multi-function
machines
 Any functionality
– Radically different L&F
– Complement SM
– E...
110
My Vision
 Within Control
– Multi-function
machines
 Any functionality
– Radically different L&F
– Complement SM
– E...
111
My Vision
 Within Control
– Multi-function
machines
 Any functionality
– Radically different L&F
– Complement SM
– E...
112
My Vision
 Within Control
– Multi-function
machines
 Any functionality
– Radically different L&F
– Complement SM
– E...
113
My Vision
 Within Control
– Multi-function
machines
 Any functionality
– Radically different L&F
– Complement SM
– E...
114
When?
“We always overestimate the change
that will occur in the next two years and
underestimate the change that will ...
115
Takeaways
Everything will change
–When you can make anything
116
Takeaways
Everything will change
–When you can make anything
IP, it’s not dead yet!
117
Thank you for your time!
john.hornick@finnegan.com
www.finnegan.com
FOLLOW MY TWEETS: @ JHornick3D1Stop
118
Disclaimer
These materials are public information and have been prepared solely for
educational and entertainment purp...
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  1. 1. 3D Printing and the Future (or Demise) of Intellectual Property John Hornick April 2014
  2. 2. 2 First, a Disclaimer “Are these the shadows of the things that Will be, or are they the shadows of things that May be?” » Ebenezer Scrooge, to the Third Spirit
  3. 3. Keep in Mind . . .
  4. 4. 4 Keep in Mind Tipping into the mainstream Everything will change when . . . Implications
  5. 5. Why the Future (or Demise) of IP?
  6. 6. 6 Two Reasons  Democratization of manufacturing
  7. 7. 7 Some People Don’t Like IP  “There is a persistent widespread belief that intellectual property law (and patents in particular) encourage innovation. This is intuitive, however, the evidence to the contrary is now overwhelming and the unavoidable conclusion is that intellectual property actually stifles innovation.”
  8. 8. 8 Snapshot of the 3D Printer Players 8 HIGH-END PRINTERS LOW-COST PRINTERS 3D Kits, A1 Technologies, Ac123Dc, Afinia, Airwolf 3D, Asiga, B9Creations, BatBot, Bits from Bytes, Blue Printer, CB-Printer, Code-p, CSP, Cubify, Deezmaker, Essential Dynamics, Eventorbot, EZ 3D printers, Fabbster, Fablicator, Felix Printers, Formlabs, German RepRap Foundation, Hot Proceed, Hyrel 3D, Intelligent Machine Inc., Invent Apart, iRapid, Leapfrog, Lulzbot, Makemendel, Makergear, MaukCC, Mbot 3D, Mendel Parts, MendelMax, miniFactory, Mixshop, Multistation, NW RepRap, PP3DP, Printrbot, Rays Opitcs, RepRap France - eMotion Tech, RepRapPro, ReprapSource, Robo 3D, Robot Factory, Romscraj, Sharebot, Solido, Solidoodle, Sumpod, Tantillus, The Future is 3-D, Tinkerine Studio, TrinityLabs, Type A Machines, Ultimaker, Ultra-Bot, Weistek, York 3D Printers, Zbot.cc 8
  9. 9. Where is the IP in 3D Printing?
  10. 10. 10 Where’s Waldo?  AM machines – driven by  Software or firmware  CAD/CAM file – fuse, layer on layer  Extruded material, powder, or sheets  Heat, chemical, glue, light, knife, electron beam  Post-production work
  11. 11. 11 Where’s Waldo?  AM machines – driven by  Software or firmware  CAD file – fuse material layer on layer  Extruded material, powder, or sheets  Heat, chemical, glue, light, knife, electron beam  Post-production work
  12. 12. Why 3DP May Change Everything
  13. 13. 13 Why It May Change Everything: Micro  One machine makes all, no re-tooling or assembly  Impossible designs, interior structures  Affordable customization – Complexity is free – Batches of one, on demand  Greener – Less raw materials, energy
  14. 14. 14 Why It May Change Everything: Macro  Facially inconsistent situations – Manufacturing Renaissance in countries with  Strong intellectual capital  But high manufacturing costs – Repatriation of jobs  No advantage in offshoring
  15. 15. 15 Why It May Change Everything: Macro  But – Disruption/destruction of traditional models – Future sales:  Designs, not products – Regional Manufacturing  Just in time – Printing in-house, by service bureaus, by you and me
  16. 16. Thought Experiment
  17. 17. 17 What Would Happen if?  Anyone could make things with virtually any functionality away from control?
  18. 18. 18 What Would Happen if?  Anyone could make things with virtually any functionality away from control?  Cody Wilson
  19. 19. 19 What Would Happen if?  Anyone could make things with virtually any functionality away from control?  Effect on: –Traditional Business Models? –IP?
  20. 20. 20 Answer: Paradigm Shift –Democratization of manufacturing  No entry barriers  Lines will blur: manufacturer, retailer, user  Fundamentally different products  BACK TO making, not buying –As democratization increases . . .
  21. 21. 21 Answer: Paradigm Shift  As democratization increases –IP becomes increasingly irrelevant
  22. 22. 22 As democratization increases  As democratization increases –IP increasingly irrelevant –Customization replaces IP
  23. 23. 23 As democratization increases  As democratization increases –IP increasingly irrelevant –Customization replaces IP –Trade secrets
  24. 24. Disruption Checklist
  25. 25. 25 Disruption Checklist  Industrial scale – Large build platform – Speed or scale  Industrial or Home scale – Hybrid materials – Ability to print complex structures – Micro scale printing – Hybrid machines – Innovators, especially . . .
  26. 26. 26 Checklist For IP Disruption  “CEO of Autodesk Carl Bass will speak from personal experience about how to get the young makers in your life empowered to make amazing things and explore the world around them” (Bay Area Maker Faire May 2013)
  27. 27. 27 Disruption Checklist  One more thing:
  28. 28. 28 Disruption Checklist  One more thing: – Ability to do all of this away from control  At home  Uncontrolled sources
  29. 29. 3DP Today
  30. 30. 30 3DP Today  Manufacturing: growing rapidly – ½ of all machines sold  Hot areas: – Aerospace – Automotive – Healthcare – Fashion – Complex structures
  31. 31. 31 3DP in Aerospace  Boeing : “This is the ultimate manufacturing method for us”  Airbus: wing brackets  North Western Polytechnical U (China): titanium wing spar
  32. 32. 32 3DP in Aerospace  GE: “This is the future of manufacturing” – Acquired 2 AM companies – Parts for 4000 LEAP engines  DMLS titanium powder – Fuel nozzle  DMLS Cobalt-chromium powder
  33. 33. 33 3DP in Automotive  3 Cool Cars  0 to 60 in 5 days
  34. 34. 34 Two Cool Bikes  Empire Cycles/Renishaw  3DP-F1 Flying Machine
  35. 35. 35 One Ugly Kayak
  36. 36. 36 3DP in Healthcare  Ears (cosmetic and bionic)  Fingers  Noses  Models  Custom hearing aids (95%)  Dental (crowns, aligners) – 17 million  Prosthetics/Exo  Custom coverings for artificial limbs  Bladder, liver, kidney  Bone/bone cells  DNA  Drugs/vaccines  Eyes  Facial Reconstruction  Joints, discs, bones, spine  Stem cells  Tissue (ONVO)
  37. 37. 37 3DP in Healthcare  Facial Reconstruction
  38. 38. 38 3DP in Healthcare  Proof of concept customizable artificial heart
  39. 39. 39 3DP in Healthcare  Proof of concept customizable artificial heart
  40. 40. 40 3DP in Healthcare  Heart sensor/defibrillator membrane – Washington U, St. Louis & U of Illinois  Heart by 2023 – University of Louisville  Aorta Cells – Sabanci U, Turkey
  41. 41. 41 3DP of Complex Structures  Stratasys and Optomec: first fully 3DP electro- mechanical structure  UTEP: printed electronic structures
  42. 42. 42 3DP of Complex Structures  FEBID (-100nm)  Google/3D Systems: ARA  CAMTEK: circuit board printer
  43. 43. 43 3DP of Complex Structures  MIT Center for Bits & Atoms – 3D Assemblers  Atoms/molecules placed where needed  Complete functional systems printed at once –integrated fixed and moving mechanical structures and electronics  Self-assembling
  44. 44. 44 IP Implications  Companies’ IP Philosophy  Protectability  IP infringement: – Types – Likelihood – Effectiveness of enforcement – Scale  Risk to IP system:
  45. 45. 45 IP Implications  Companies’ IP Philosophy  Protectability  IP infringement: – Types – Likelihood – Effectiveness of enforcement – Scale  Risk to IP system:
  46. 46. 46 IP Implications  Companies’ IP Philosophy  Protectability: 13,000 PATENTS/APPLICATIONS  IP infringement: – Types – Likelihood – Effectiveness of enforcement – Scale  Risk to IP system:
  47. 47. 47 IP Implications  Companies’ IP Philosophy  Protectability  IP infringement: – Types: PATENT, COPYRIGHT, TRADE SECRET, TM – Likelihood – Effectiveness of enforcement – Scale  Risk to IP system:
  48. 48. 48 IP Implications  Companies’ IP Philosophy  Protectability  IP infringement: – Types – Likelihood – Effectiveness of enforcement – Scale  Risk to IP system:
  49. 49. 49 IP Implications  Companies’ IP Philosophy  Protectability  IP infringement: – Types – Likelihood – Effectiveness of enforcement – Scale  Risk to IP system:
  50. 50. 50 IP Implications  Companies’ IP Philosophy  Protectability  IP infringement: – Types – Likelihood – Effectiveness of enforcement – Scale  Risk to IP system:
  51. 51. 51 IP Implications  Companies’ IP Philosophy  Protectability  IP infringement: – Types – Likelihood – Effectiveness of enforcement – Scale  Risk to IP system: depends on democratization
  52. 52. 52 IP Implications  Companies’ IP Philosophy  Protectability  IP infringement: – Types – Likelihood – Effectiveness of enforcement – Scale  Risk to IP system: depends on democratization
  53. 53. Materials: Golden Age
  54. 54. 54 Materials “Materials are key to the future success of 3D printing” Wohlers
  55. 55. 55 Ordinary Materials  A growing range of printable materials: – Plastics – Metals – Ceramics – Food – Glass – Wood
  56. 56. 56 Star Trek Materials  Liquid metal – NC State University – Flexible, stretchable – Alloy of gallium and indium – Liquid at room temperature – “self-healing”  mechanically  electrically
  57. 57. 57 Star Trek Materials  Cambridge U & PARC:  Thin film transistor  U of Warwick: – Carbomorph  Conductive plastic
  58. 58. 58 Star Trek Materials  Graphene – Flexible – Transparent – Conductive – Harder than diamond – 200x stronger than steel steel  Graphene Flagship – €1 billion European Commission Initiative – 75 institutions and partners, 17 European countries  Graphene 3D Labs/Lomiko Metals
  59. 59. 59 Star Trek Materials  Chiplets (Xerox PARC) – Grain of sand – Containing intelligent data – Microscopic electronic building blocks  Self-forming Metal – Tsinghua University – Chinese Academy of Sciences
  60. 60. 60 Star Trek Materials  Bio-composites – Ames Research Center/NASA  “Biomaterials out of thin air: in situ, on-demand printing of advanced biocomposites” – 3D printing cells  from molecules in surrounding environment – into useable material
  61. 61. 61 Beyond Star Trek: 4D Materials  University of Pittsburgh, Harvard School of Engineering, University of Illinois – U.S. Army grant  Materials that modify their own structures at the macro level – “Rather than construct a static material or one that simply changes its shape, we’re proposing the development of adaptive, biomimetic composites that re-program their shape, properties or functionality on demand, based upon external stimuli”
  62. 62. 62 IP Implications  Companies’ IP Philosophy  Protectability  IP infringement: – Types: PATENT, COPYRIGHT, TRADE SECRET, TM – Likelihood – Effectiveness of enforcement – Scale  Risk to IP system: – LOW
  63. 63. 3D Printing Away From Control
  64. 64. 64 3DP Away from Control  Anyone with a digital design: – Bypass traditional supply chain – Self-manufacture  Scanning: – Wildcard  “Good enough”
  65. 65. 65 3DP Away from Control  Hasbro & 3D Systems  Digital Dollhouse  LEGO  BARBIE  Complex Structures???
  66. 66. Why the Experts Are Wrong
  67. 67. 67 Why the Experts Are Wrong – “Most 3DP sales will be industrial” – “Most homes will not have 3DP anytime soon” – “Home 3DP will be unsophisticated”
  68. 68. 68 Why the Experts Are Wrong  Except this one: – Avi says: “We live in exponential times”
  69. 69. 69 Why the Experts Are Wrong  And this one: “I think every home within 10 years, probably less than that, will have its own 3D printer, just as many homes now have a 2D or laser printer” Andy Bird, Chairman, Disney International
  70. 70. 70 Why the Experts Are Wrong  Michigan Tech: – Save $2K/yr printing 27 things  Sudan and Uganda
  71. 71. 71 Why the Experts Are Wrong
  72. 72. 72 Why the Experts Are Wrong  Metal Printers for the Home – i-AM (inkjet) – Vader (inkjet) – Mini Metal Maker (clay)  Michigan Tech Metal Printer – Low Cost – Open Source
  73. 73. 73 Why the Experts Are Wrong  MARKFORG3D  Cartesian ARGENTUM  $5M vs. $400
  74. 74. 74 Why the Experts Are Wrong  Think Outside the Box
  75. 75. Why 3DP Will Rock The IP World
  76. 76. 76 Rocking the IP World  Cuts across all IP  Cuts across ALL technology and products  Anyone can: – Recreate an existing product design – Manufacture – Distribute  Gartner: $100B by 2018
  77. 77. 77 Rocking the IP World Internet + 3DP = . . . .
  78. 78. 78 Rocking the IP World Internet + 3DP = powerful tool for: avoiding & defeating IP
  79. 79. 79 Rocking the IP World “There is no reason for patent and trademark law to repeat the mistakes of copyright, but there is every reason to think that these mistakes will be repeated” Desai & Magliocca
  80. 80. Economic Implications of AWC
  81. 81. 81 Short Term  Branded Products  Indie Designs  Parts  Mass Market Items
  82. 82. 82 Longer Term  5 Is (Eyes) = Major disruption of IP models – Infringement – Identification – Impractical or Impossible – Irrelevant  Bigger Issue: Why buy branded products?  Biggest issue: Disruption of mass production – Eliminates quasi-IP protection of economies of scale
  83. 83. 83 The BIG Picture  Disruptive Game Changers: – Digital Revolution  Early Apple ad: “create dazzling color displays” and “invent your own Pong games”  What’s the Internet?  Why would I need a Smart Phone?
  84. 84. 84 The BIG Picture  3DP Revolution – Same questions – Elements falling into place Economist 4/12: “3rd industrial revolution”
  85. 85. 85 Disruption Checklist  Industrial scale – Large build platform – Speed or scale  Industrial or Home scale – Hybrid materials – Ability to print complex structures – Micro scale printing – Hybrid machines – Innovators, especially . . .
  86. 86. 86 Disruption Checklist  Industrial scale – Large build platform – Speed or scale  Industrial or Home scale – Hybrid materials – Ability to print complex structures – Micro scale printing – Hybrid machines – Innovators, especially . . .
  87. 87. 87 Disruption Checklist  Industrial scale – Large build platform – Speed or scale  Industrial or Home scale – Hybrid materials Loughborough U FACTUM HSS – Ability to print complex structures – Micro scale printing – Hybrid machines – Innovators, especially . . . .
  88. 88. 88 Disruption Checklist  Industrial scale – Large build platform – Speed or scale  Industrial or Home scale – Hybrid materials – Ability to print complex structures – Micro scale printing – Hybrid machines – Innovators, especially . . .
  89. 89. 89 Disruption Checklist  Industrial scale – Large build platform – Speed or scale  Industrial or Home scale – Hybrid materials – Ability to print complex structures – Micro scale printing – Hybrid machines – Innovators, especially . . .
  90. 90. 90 Disruption Checklist  Industrial scale – Large build platform – Speed or scale  Industrial or Home scale – Hybrid materials – Ability to print complex structures – Micro scale printing – Hybrid machines – Innovators, especially . . .
  91. 91. 91 Disruption Checklist  Industrial scale – Large build platform – Speed or scale  Industrial or Home scale – Hybrid materials – Ability to print complex structures – Micro scale printing – Hybrid machines – Innovators, especially . . .
  92. 92. 92 Disruption Checklist  Industrial scale – Large build platform – Speed or scale  Industrial or Home scale --2012: 35,500 – Hybrid materials – Ability to print complex structures – Micro scale printing – Hybrid machines – Innovators, especially kids
  93. 93. 93 Disruption Checklist  One more thing:
  94. 94. 94 Disruption Checklist  One more thing: – Ability to do all of this away from control  At home  Uncontrolled sources
  95. 95. 95 Disruption Checklist  One more thing: – Ability to do all of this away from control  At home  Uncontrolled sources
  96. 96. Welcome to the Revolution
  97. 97. 97 Welcome to the Revolution  Morris: 3D printing “tsunami” will overwhelm 3DP supply chain  Scanning market: $4B+ by 2018  Gartner: 4 years: top retailers will 3D print custom orders
  98. 98. 98 Welcome to the Revolution  Wohlers & Markets&Markets: – 2012: $2.2 B 2020: $8B – 2015: $4B 2021: 10.8B
  99. 99. 99 Welcome to the Revolution  Allied Market Research: –2013: $46B –2021: $175B
  100. 100. My Vision
  101. 101. 101 My Vision  Within Control
  102. 102. 102 My Vision  Within Control – Multi-function machines  Any functionality “We want our machines to make anything” in 5 years Epson
  103. 103. 103 My Vision  Within Control – Multi-function machines  Any functionality – Radically different L&F
  104. 104. 104 My Vision  Within Control – Multi-function machines  Any functionality – Radically different L&F – Complement SM
  105. 105. 105 My Vision  Within Control – Multi-function machines  Any functionality – Radically different L&F – Complement SM – Every classroom
  106. 106. 106 My Vision  Within Control – Multi-function machines  Any functionality – Radically different L&F – Complement SM – Every classroom – Flourishing economies
  107. 107. 107 My Vision  Within Control – Multi-function machines  Any functionality – Radically different L&F – Complement SM – Every classroom – Flourishing economies  Away from Control
  108. 108. 108 My Vision  Within Control – Multi-function machines  Any functionality – Radically different L&F – Complement SM – Every classroom – Flourishing economies  Away from Control – Any design, any time
  109. 109. 109 My Vision  Within Control – Multi-function machines  Any functionality – Radically different L&F – Complement SM – Every classroom – Flourishing economies  Away from Control – Any design, any time – iFactory/3D Assembler
  110. 110. 110 My Vision  Within Control – Multi-function machines  Any functionality – Radically different L&F – Complement SM – Every classroom – Flourishing economies  Away from Control – Any design, any time – iFactory/3D Assembler  Every home
  111. 111. 111 My Vision  Within Control – Multi-function machines  Any functionality – Radically different L&F – Complement SM – Every classroom – Flourishing economies  Away from Control – Any design, any time – iFactory/3D Assembler  Every home  Any functionality
  112. 112. 112 My Vision  Within Control – Multi-function machines  Any functionality – Radically different L&F – Complement SM – Every classroom – Flourishing economies  Away from Control – Any design, any time – iFactory/3D Assembler  Every home  Any functionality  Easy as a breadmaker
  113. 113. 113 My Vision  Within Control – Multi-function machines  Any functionality – Radically different L&F – Complement SM – Every classroom – Flourishing economies  Away from Control – Any design, any time – iFactory  Every home  Any functionality  Easy as a breadmaker – IP increasingly irrelevant
  114. 114. 114 When? “We always overestimate the change that will occur in the next two years and underestimate the change that will occur in the next ten” Bill Gates
  115. 115. 115 Takeaways Everything will change –When you can make anything
  116. 116. 116 Takeaways Everything will change –When you can make anything IP, it’s not dead yet!
  117. 117. 117 Thank you for your time! john.hornick@finnegan.com www.finnegan.com FOLLOW MY TWEETS: @ JHornick3D1Stop
  118. 118. 118 Disclaimer These materials are public information and have been prepared solely for educational and entertainment purposes to contribute to the understanding of U.S. intellectual property law. These materials reflect only the personal views of the authors and are not a source of legal advice. It is understood that each case is fact specific, and that the appropriate solution in any case will vary. Therefore, these materials may or may not be relevant to any particular situation. Thus, the authors and Finnegan, Henderson, Farabow, Garrett & Dunner, LLP cannot be bound either philosophically or as representatives of their various present and future clients to the comments expressed in these materials. The presentation of these materials does not establish any form of attorney-client relationship with the authors or Finnegan, Henderson, Farabow, Garrett & Dunner, LLP. While every attempt was made to ensure that these materials are accurate, errors or omissions may be contained therein, for which any liability is disclaimed.
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