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  • Developers Want a business not an OSAndroid Devices Up, But Not Creating Business Opportunity for Developers (money, ecosystem not there)Apple offers developersmoney and ecosystemDevelopers Shape the Platform; Platforms Defined by the DeveloperThe Bar is Rising.All Other Platforms and Carriers Have Their Work Cut Out
  • Examples of revenue generated from applications that rival the most profitable tech companies. And we’ve only scratched the surface.
  • Transcript

    • 1. Turn iOS Virtual Currency into Real Revenue
      Peter Farago
      VP Marketing
      Flurry, Inc.
      December 1, 2010
    • 2.
      • Promote Your App
      • 3. Monetize Your App
      • 4. Improve Your App
      • 5. Retain Your Users
    • Flurry Snapshot
      Selected Customers
      Flurry Analytics
      App Developers:
      35,000
      Live Applications:
      55,000
      Total Devices Covered:
      170 M
      Monthly Active Devices:
      103 M
      Daily Active Devices:
      30 M
      Monthly Sessions:
      4.4 B
      Monthly Events:
      45 B
      Flurry AppCircle
      App Developers:
      1,200
      Devices Reached:
      50 M
    • 6. iPhone App Store Dwarfing iTunes Success
      “I’ve never seen anything like this in my career” – Steve Jobs
      App Store vs. iTunes Downloads
      downloads
      (billions)
      • App Store 6.5B in just over 2 Yrs; Tunes 370M over same time
      26 months
      • App Store downloads 18X versus iTunes over same period of time
      23 months
      • iTunes reached 6B in ~ 6 years; App Store reached ~ 1/3 time
      18 months
      15 months
      10 months
      2B
      3B
      4B
      1B
      5B
      6B
      iTunes Downloads
      months since launch
      Source: Apple, Inc.
    • 7. Consumer Usage by Category, iOS
      Total Sessions by Category, Percent
      Healthcare & Fitness
    • 8. iPhone Takes Share from Traditional Gaming
      U.S. Video Game Software by Revenue
      2008
      2009
      Source: Flurry Analytics
    • 9. iPhone Takes Share Handheld Gaming
      U.S. Portable Game Software by Revenue
      2008
      2009
      Source: Flurry Analytics
    • 10. Social Gaming on Mobile
      Mostly Games
      RPG , Simulation, Poke
      Some Puzzle, Word
      Tuned for Mobile Experience
      Typically casual game-mechanic
      Design delivers quick fun, but supports for longer game sessions
      Leverage social components, from MMO to MSP
      Platforms
    • 11. iOS vs. Android Installed Base
      Unique Devices Detected per Day
      Source: Flurry Analytics
    • 12.
    • 13. Game Developers Want a Business Not an OS
      Great Device &
      Operating System
      Broadband Connectivity
      Developer
      Innovation
      Large, Paying
      Customer Base
      One-click
      Purchase
    • 14. Free in Top Grossing:
      • 2 of the top 5
      • 15. 5 of the top 10
      • 16. 10 of the top 25
      • 17. 19 of the top 50
    • Free-to-Play Business Model Works on iOS
      Ka-ching!
      Revenue per User per Year (aka ARPU)
      *
      * Example of ARPU from successful social gaming apps category
      Sources: Flurry Analytics,
      comScore, and ADOstrategies
    • 18. Some Free-to-Play Examples
    • 19. Underlying Drivers of KPIs
      Monetization
      Retention
      Acquisition
      Promotion
      Cross-selling
      Advertising
      Social Channels
      Viral Loops
      Freemium
      Micro-transactions
      Affiliate
      Advertising
      Concept / Quality
      Payout Curve
      Social Status
      Achievements
      Competition
      Content Updates
      Free-to-play Business Model
      Revenue per DAU
    • 20. Lessons from the Lion King
    • 21. You Have More Potential
      In-App
      Purchases
    • 22. AppCircle Monetizes Non-Purchasing Consumers
      Daily Revenue Range by Implementation Quality
      3% Virtual Goods
      Purchasers
      97%
      non-purchasers*
      Revenue Projection by Month, Quarter, Year (100k DAU)
      Source: Flurry Analytics
    • 23. AppCircle Affiliate Revenue Boost
    • 24. Targeted AppCircle Recommendations Solve Discovery
      Primary App Recommendation
      Populated by Flurry Engine
      App Store
      User Rewards
      Click takes user to App Store
      Leverages publisher virtual currency to increase CTRs
      Interstitial
      Roadblock
      Highly Targeted Recommendation
      Secondary App
      Recommendations
      Populated by
      Flurry Engine
    • 25. Chance Based Reward
    • 26. Have User Complete Task
      x
      Earn in-game cash!
      $5 000
      Download and try this recommended app
      The Moron Test
      DistinctivDev
      FREE
    • 27. Thank youpeter@flurry.com

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