Developers Want a business not an OSAndroid Devices Up, But Not Creating Business Opportunity for Developers (money, ecosystem not there)Apple offers developersmoney and ecosystemDevelopers Shape the Platform; Platforms Defined by the DeveloperThe Bar is Rising.All Other Platforms and Carriers Have Their Work Cut Out
Examples of revenue generated from applications that rival the most profitable tech companies. And we’ve only scratched the surface.
Turn iOS Virtual Currency into Real Revenue Peter Farago VP Marketing Flurry, Inc. December 1, 2010
Flurry Snapshot Selected Customers Flurry Analytics App Developers: 35,000 Live Applications: 55,000 Total Devices Covered: 170 M Monthly Active Devices: 103 M Daily Active Devices: 30 M Monthly Sessions: 4.4 B Monthly Events: 45 B Flurry AppCircle App Developers: 1,200 Devices Reached: 50 M
iPhone App Store Dwarfing iTunes Success “I’ve never seen anything like this in my career” – Steve Jobs App Store vs. iTunes Downloads downloads (billions)
App Store 6.5B in just over 2 Yrs; Tunes 370M over same time
App Store downloads 18X versus iTunes over same period of time
iTunes reached 6B in ~ 6 years; App Store reached ~ 1/3 time
18 months 15 months 10 months 2B 3B 4B 1B 5B 6B iTunes Downloads months since launch Source: Apple, Inc.
Consumer Usage by Category, iOS Total Sessions by Category, Percent Healthcare & Fitness
iPhone Takes Share from Traditional Gaming U.S. Video Game Software by Revenue 2008 2009 Source: Flurry Analytics
iPhone Takes Share Handheld Gaming U.S. Portable Game Software by Revenue 2008 2009 Source: Flurry Analytics
Social Gaming on Mobile Mostly Games RPG , Simulation, Poke Some Puzzle, Word Tuned for Mobile Experience Typically casual game-mechanic Design delivers quick fun, but supports for longer game sessions Leverage social components, from MMO to MSP Platforms
iOS vs. Android Installed Base Unique Devices Detected per Day Source: Flurry Analytics
Free-to-Play Business Model Works on iOS Ka-ching! Revenue per User per Year (aka ARPU) * * Example of ARPU from successful social gaming apps category Sources: Flurry Analytics, comScore, and ADOstrategies
Underlying Drivers of KPIs Monetization Retention Acquisition Promotion Cross-selling Advertising Social Channels Viral Loops Freemium Micro-transactions Affiliate Advertising Concept / Quality Payout Curve Social Status Achievements Competition Content Updates Free-to-play Business Model Revenue per DAU