Turn iOS Virtual Currency into Real Revenue<br />Peter Farago<br />VP Marketing<br />Flurry, Inc.<br />December 1, 2010<br />
<ul><li>Promote Your App
Monetize Your App
Improve Your App
Retain Your Users</li></li></ul><li>Flurry Snapshot<br />Selected Customers<br />Flurry Analytics<br />App Developers:<br ...
iPhone App Store Dwarfing iTunes Success<br />“I’ve never seen anything like this in my career” – Steve Jobs<br />App Stor...
Consumer Usage by Category, iOS<br />Total Sessions by Category, Percent<br />Healthcare & Fitness<br />
iPhone Takes Share from Traditional Gaming<br />U.S. Video Game Software by Revenue<br />2008<br />2009<br />Source: Flurr...
iPhone Takes Share Handheld Gaming<br />U.S. Portable Game Software by Revenue<br />2008<br />2009<br />Source: Flurry Ana...
Social Gaming on Mobile<br />Mostly Games<br />RPG , Simulation, Poke<br />Some Puzzle, Word<br />Tuned for Mobile Experie...
iOS vs. Android Installed Base<br />Unique Devices Detected per Day<br />Source: Flurry Analytics<br />
Game Developers Want a Business Not an OS<br />Great Device & <br />Operating System<br />Broadband Connectivity<br />Deve...
Free in Top Grossing:<br /><ul><li>2 of the top 5
5 of the top 10
10 of the top 25
19 of the top 50</li></li></ul><li>Free-to-Play Business Model Works on iOS<br />Ka-ching!<br />Revenue per User per Year ...
Some Free-to-Play Examples<br />
Underlying Drivers of KPIs<br />Monetization<br />Retention<br />Acquisition<br />Promotion<br />Cross-selling<br />Advert...
Lessons from the Lion King<br />
You Have More Potential<br />In-App <br />Purchases<br />
AppCircle Monetizes Non-Purchasing Consumers<br />Daily Revenue Range by Implementation Quality<br />3% Virtual Goods <br ...
AppCircle Affiliate Revenue Boost<br />
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  • Developers Want a business not an OSAndroid Devices Up, But Not Creating Business Opportunity for Developers (money, ecosystem not there)Apple offers developersmoney and ecosystemDevelopers Shape the Platform; Platforms Defined by the DeveloperThe Bar is Rising.All Other Platforms and Carriers Have Their Work Cut Out
  • Examples of revenue generated from applications that rival the most profitable tech companies. And we’ve only scratched the surface.
  • Flurry Presentation

    1. 1. Turn iOS Virtual Currency into Real Revenue<br />Peter Farago<br />VP Marketing<br />Flurry, Inc.<br />December 1, 2010<br />
    2. 2. <ul><li>Promote Your App
    3. 3. Monetize Your App
    4. 4. Improve Your App
    5. 5. Retain Your Users</li></li></ul><li>Flurry Snapshot<br />Selected Customers<br />Flurry Analytics<br />App Developers:<br />35,000<br />Live Applications:<br />55,000<br />Total Devices Covered:<br />170 M<br />Monthly Active Devices:<br />103 M<br />Daily Active Devices:<br />30 M<br />Monthly Sessions:<br />4.4 B<br />Monthly Events:<br />45 B<br />Flurry AppCircle<br />App Developers:<br />1,200<br />Devices Reached:<br />50 M<br />
    6. 6. iPhone App Store Dwarfing iTunes Success<br />“I’ve never seen anything like this in my career” – Steve Jobs<br />App Store vs. iTunes Downloads<br />downloads <br />(billions)<br /><ul><li>App Store 6.5B in just over 2 Yrs; Tunes 370M over same time</li></ul>26 months<br /><ul><li>App Store downloads 18X versus iTunes over same period of time</li></ul>23 months<br /><ul><li>iTunes reached 6B in ~ 6 years; App Store reached ~ 1/3 time</li></ul>18 months<br />15 months<br />10 months<br />2B<br />3B<br />4B<br />1B<br />5B<br />6B<br />iTunes Downloads<br />months since launch<br />Source: Apple, Inc.<br />
    7. 7. Consumer Usage by Category, iOS<br />Total Sessions by Category, Percent<br />Healthcare & Fitness<br />
    8. 8. iPhone Takes Share from Traditional Gaming<br />U.S. Video Game Software by Revenue<br />2008<br />2009<br />Source: Flurry Analytics<br />
    9. 9. iPhone Takes Share Handheld Gaming<br />U.S. Portable Game Software by Revenue<br />2008<br />2009<br />Source: Flurry Analytics<br />
    10. 10. Social Gaming on Mobile<br />Mostly Games<br />RPG , Simulation, Poke<br />Some Puzzle, Word<br />Tuned for Mobile Experience<br />Typically casual game-mechanic<br />Design delivers quick fun, but supports for longer game sessions<br />Leverage social components, from MMO to MSP<br />Platforms<br />
    11. 11. iOS vs. Android Installed Base<br />Unique Devices Detected per Day<br />Source: Flurry Analytics<br />
    12. 12.
    13. 13. Game Developers Want a Business Not an OS<br />Great Device & <br />Operating System<br />Broadband Connectivity<br />Developer<br />Innovation<br />Large, Paying <br />Customer Base<br />One-click<br />Purchase<br />
    14. 14. Free in Top Grossing:<br /><ul><li>2 of the top 5
    15. 15. 5 of the top 10
    16. 16. 10 of the top 25
    17. 17. 19 of the top 50</li></li></ul><li>Free-to-Play Business Model Works on iOS<br />Ka-ching!<br />Revenue per User per Year (aka ARPU)<br />*<br />* Example of ARPU from successful social gaming apps category <br />Sources: Flurry Analytics, <br />comScore, and ADOstrategies<br />
    18. 18. Some Free-to-Play Examples<br />
    19. 19. Underlying Drivers of KPIs<br />Monetization<br />Retention<br />Acquisition<br />Promotion<br />Cross-selling<br />Advertising<br />Social Channels<br />Viral Loops<br />Freemium<br />Micro-transactions<br />Affiliate<br />Advertising<br />Concept / Quality<br />Payout Curve<br />Social Status<br />Achievements<br />Competition<br />Content Updates<br />Free-to-play Business Model<br />Revenue per DAU<br />
    20. 20. Lessons from the Lion King<br />
    21. 21. You Have More Potential<br />In-App <br />Purchases<br />
    22. 22. AppCircle Monetizes Non-Purchasing Consumers<br />Daily Revenue Range by Implementation Quality<br />3% Virtual Goods <br />Purchasers<br />97%<br />non-purchasers*<br />Revenue Projection by Month, Quarter, Year (100k DAU)<br />Source: Flurry Analytics<br />
    23. 23. AppCircle Affiliate Revenue Boost<br />
    24. 24. Targeted AppCircle Recommendations Solve Discovery<br />Primary App Recommendation<br />Populated by Flurry Engine<br />App Store<br />User Rewards<br />Click takes user to App Store<br />Leverages publisher virtual currency to increase CTRs<br />Interstitial<br />Roadblock<br />Highly Targeted Recommendation<br />Secondary App <br />Recommendations<br />Populated by <br />Flurry Engine<br />
    25. 25. Chance Based Reward<br />
    26. 26. Have User Complete Task<br />x<br />Earn in-game cash!<br />$5 000<br />Download and try this recommended app<br />The Moron Test<br />DistinctivDev<br />FREE<br />
    27. 27. Thank youpeter@flurry.com<br />
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