Flurry Presentation
Upcoming SlideShare
Loading in...5
×
 

Like this? Share it with your network

Share

Flurry Presentation

on

  • 3,208 views

 

Statistics

Views

Total Views
3,208
Views on SlideShare
3,208
Embed Views
0

Actions

Likes
4
Downloads
87
Comments
0

0 Embeds 0

No embeds

Accessibility

Categories

Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment
  • Developers Want a business not an OSAndroid Devices Up, But Not Creating Business Opportunity for Developers (money, ecosystem not there)Apple offers developersmoney and ecosystemDevelopers Shape the Platform; Platforms Defined by the DeveloperThe Bar is Rising.All Other Platforms and Carriers Have Their Work Cut Out
  • Examples of revenue generated from applications that rival the most profitable tech companies. And we’ve only scratched the surface.

Flurry Presentation Presentation Transcript

  • 1. Turn iOS Virtual Currency into Real Revenue
    Peter Farago
    VP Marketing
    Flurry, Inc.
    December 1, 2010
  • 2.
    • Promote Your App
    • 3. Monetize Your App
    • 4. Improve Your App
    • 5. Retain Your Users
  • Flurry Snapshot
    Selected Customers
    Flurry Analytics
    App Developers:
    35,000
    Live Applications:
    55,000
    Total Devices Covered:
    170 M
    Monthly Active Devices:
    103 M
    Daily Active Devices:
    30 M
    Monthly Sessions:
    4.4 B
    Monthly Events:
    45 B
    Flurry AppCircle
    App Developers:
    1,200
    Devices Reached:
    50 M
  • 6. iPhone App Store Dwarfing iTunes Success
    “I’ve never seen anything like this in my career” – Steve Jobs
    App Store vs. iTunes Downloads
    downloads
    (billions)
    • App Store 6.5B in just over 2 Yrs; Tunes 370M over same time
    26 months
    • App Store downloads 18X versus iTunes over same period of time
    23 months
    • iTunes reached 6B in ~ 6 years; App Store reached ~ 1/3 time
    18 months
    15 months
    10 months
    2B
    3B
    4B
    1B
    5B
    6B
    iTunes Downloads
    months since launch
    Source: Apple, Inc.
  • 7. Consumer Usage by Category, iOS
    Total Sessions by Category, Percent
    Healthcare & Fitness
  • 8. iPhone Takes Share from Traditional Gaming
    U.S. Video Game Software by Revenue
    2008
    2009
    Source: Flurry Analytics
  • 9. iPhone Takes Share Handheld Gaming
    U.S. Portable Game Software by Revenue
    2008
    2009
    Source: Flurry Analytics
  • 10. Social Gaming on Mobile
    Mostly Games
    RPG , Simulation, Poke
    Some Puzzle, Word
    Tuned for Mobile Experience
    Typically casual game-mechanic
    Design delivers quick fun, but supports for longer game sessions
    Leverage social components, from MMO to MSP
    Platforms
  • 11. iOS vs. Android Installed Base
    Unique Devices Detected per Day
    Source: Flurry Analytics
  • 12.
  • 13. Game Developers Want a Business Not an OS
    Great Device &
    Operating System
    Broadband Connectivity
    Developer
    Innovation
    Large, Paying
    Customer Base
    One-click
    Purchase
  • 14. Free in Top Grossing:
    • 2 of the top 5
    • 15. 5 of the top 10
    • 16. 10 of the top 25
    • 17. 19 of the top 50
  • Free-to-Play Business Model Works on iOS
    Ka-ching!
    Revenue per User per Year (aka ARPU)
    *
    * Example of ARPU from successful social gaming apps category
    Sources: Flurry Analytics,
    comScore, and ADOstrategies
  • 18. Some Free-to-Play Examples
  • 19. Underlying Drivers of KPIs
    Monetization
    Retention
    Acquisition
    Promotion
    Cross-selling
    Advertising
    Social Channels
    Viral Loops
    Freemium
    Micro-transactions
    Affiliate
    Advertising
    Concept / Quality
    Payout Curve
    Social Status
    Achievements
    Competition
    Content Updates
    Free-to-play Business Model
    Revenue per DAU
  • 20. Lessons from the Lion King
  • 21. You Have More Potential
    In-App
    Purchases
  • 22. AppCircle Monetizes Non-Purchasing Consumers
    Daily Revenue Range by Implementation Quality
    3% Virtual Goods
    Purchasers
    97%
    non-purchasers*
    Revenue Projection by Month, Quarter, Year (100k DAU)
    Source: Flurry Analytics
  • 23. AppCircle Affiliate Revenue Boost
  • 24. Targeted AppCircle Recommendations Solve Discovery
    Primary App Recommendation
    Populated by Flurry Engine
    App Store
    User Rewards
    Click takes user to App Store
    Leverages publisher virtual currency to increase CTRs
    Interstitial
    Roadblock
    Highly Targeted Recommendation
    Secondary App
    Recommendations
    Populated by
    Flurry Engine
  • 25. Chance Based Reward
  • 26. Have User Complete Task
    x
    Earn in-game cash!
    $5 000
    Download and try this recommended app
    The Moron Test
    DistinctivDev
    FREE
  • 27. Thank youpeter@flurry.com