Emeric ernoult, agorapulse
Upcoming SlideShare
Loading in...5
×

Like this? Share it with your network

Share
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Be the first to comment
    Be the first to like this
No Downloads

Views

Total Views
598
On Slideshare
598
From Embeds
0
Number of Embeds
0

Actions

Shares
Downloads
6
Comments
0
Likes
0

Embeds 0

No embeds

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
    No notes for slide

Transcript

  • 1. agora pulse DEFINITIVE ANSWERS TO THE 6 MOST COMMON QUESTIONS MARKETERS ASK ABOUT FACEBOOK Inside Social Marketing, New York City, December 3-4, 2013 agora pulse 1
  • 2. What percentage of your fans can you expect to reach with each post? “ You will reach 16% of your fans” (Facebook) agora pulse 2
  • 3. “ Facebook Page posts reach 16% of their fans, on average ” Well, an average remains an average… Yours is somewhere in between… agora pulse 3
  • 4. Size does matter agora pulse 4
  • 5. It’s all about big data! http://barometer.agorapulse.com agora pulse 5
  • 6. How is your page doing? agora pulse 6
  • 7. All industries are not equal agora pulse 7
  • 8. All industries are not equal agora pulse 8
  • 9. Is a third party publishing app going to reduce the performance of my posts? “Facebook Content Published Via ThirdParty Tools Suffers 67% Fewer Likes” (Hubspot) agora pulse 9
  • 10. Facebook vs. Third party app agora pulse 10
  • 11. What is the best practice to post on my page (timing, quantity)? “ Ideally, you should post between 5 and 10 times a week” (Socialbakers) agora pulse 11
  • 12. Best practice for publishing agora pulse 12
  • 13. Best practice for publishing agora pulse 13
  • 14. Best practice for publishing agora pulse 14
  • 15. Best practice for publishing agora pulse 15
  • 16. Can I still expect my Facebook contest or promotion to go viral? “ Your Facebook contest will go viral, guaranteed!” Random Facebook app vendor agora pulse 16
  • 17. Facebook users don’t accept invitations agora pulse 17
  • 18. Only 12% of participants share agora pulse 18
  • 19. Participants share, their friends don’t click agora pulse 19
  • 20. OpenGraph Sharing works much better agora pulse 20
  • 21. Will requiring the installation of my Facebook app reduce conversions? “I don’t want my fans to install an app to enter my contest, this hurts my conversion!” (A disgruntled client) agora pulse 21
  • 22. Facebook app install conversion agora pulse 22
  • 23. Facebook app install conversion http://newsroom.fb.com/News/696/Updates-to-Facebook-Login agora pulse 23
  • 24. Facebook app install conversion agora pulse 24
  • 25. Facebook app install conversion agora pulse 25
  • 26. Facebook app install conversion Average conversion Best conversion Worst conversion Sweepstakes 74% 90% 60% Instant Win 71% 90% 48% Quiz 78% 100% 60% Photo contest 70% 85% 55% Fan Vote 58% 99% 28% Personality test 71% 99% 50% agora pulse 26
  • 27. Are Facebook users entering contests and promotions via mobile? “ Your Facebook tabs will not be visible on a mobile device ” (Fact) agora pulse 27
  • 28. Facebook promotions on mobile agora pulse 28
  • 29. Facebook promotions on mobile http://www.facebook.com/AgoraPulse/app_244041225639079 VS. https://apps.agorapulse.com/go/1046/16551 agora pulse 29
  • 30. Facebook promotions on mobile agora pulse 30
  • 31. Bonus! No one checks your Facebook page. Ever. Really. We have evidence! agora pulse 31
  • 32. No one visits your Facebook page 1.5% Of your traffic happens on your Facebook page… agora pulse
  • 33. No one visit your Facebook page agora pulse