agora pulse
DEFINITIVE ANSWERS TO THE 6
MOST COMMON QUESTIONS
MARKETERS ASK ABOUT
FACEBOOK
Inside Social Marketing, New Yo...
What percentage of your
fans can you expect to
reach with each post?
“ You will reach 16% of your fans”
(Facebook)
agora p...
“ Facebook Page posts reach 16% of
their fans, on average ”

Well, an average remains an average…

Yours is somewhere in b...
Size does matter

agora pulse

4
It’s all about big data!

http://barometer.agorapulse.com

agora pulse

5
How is your page doing?

agora pulse

6
All industries are not equal

agora pulse

7
All industries are not equal

agora pulse

8
Is a third party publishing
app going to reduce the
performance of my posts?
“Facebook Content Published Via ThirdParty To...
Facebook vs. Third party app

agora pulse

10
What is the best practice to
post on my page (timing,
quantity)?
“ Ideally, you should post between 5 and
10 times a week”...
Best practice for publishing

agora pulse

12
Best practice for publishing

agora pulse

13
Best practice for publishing

agora pulse

14
Best practice for publishing

agora pulse

15
Can I still expect my
Facebook contest or
promotion to go viral?
“ Your Facebook contest will go viral,
guaranteed!”
Rando...
Facebook users don’t accept invitations

agora pulse

17
Only 12% of participants share

agora pulse

18
Participants share, their friends don’t click

agora pulse

19
OpenGraph Sharing works much better

agora pulse

20
Will requiring the installation
of my Facebook app reduce
conversions?
“I don’t want my fans to install an app to
enter my...
Facebook app install conversion

agora pulse

22
Facebook app install conversion

http://newsroom.fb.com/News/696/Updates-to-Facebook-Login

agora pulse

23
Facebook app install conversion

agora pulse

24
Facebook app install conversion

agora pulse

25
Facebook app install conversion
Average conversion Best conversion

Worst conversion

Sweepstakes

74%

90%

60%

Instant ...
Are Facebook users
entering contests and
promotions via mobile?
“ Your Facebook tabs will not be visible
on a mobile devic...
Facebook promotions on mobile

agora pulse

28
Facebook promotions on mobile

http://www.facebook.com/AgoraPulse/app_244041225639079

VS.
https://apps.agorapulse.com/go/...
Facebook promotions on mobile

agora pulse

30
Bonus!

No one checks your Facebook page.
Ever. Really.
We have evidence!
agora pulse

31
No one visits your Facebook page

1.5%
Of your traffic happens on your Facebook
page…
agora pulse
No one visit your Facebook page

agora pulse
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Emeric ernoult, agorapulse

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Emeric ernoult, agorapulse

  1. 1. agora pulse DEFINITIVE ANSWERS TO THE 6 MOST COMMON QUESTIONS MARKETERS ASK ABOUT FACEBOOK Inside Social Marketing, New York City, December 3-4, 2013 agora pulse 1
  2. 2. What percentage of your fans can you expect to reach with each post? “ You will reach 16% of your fans” (Facebook) agora pulse 2
  3. 3. “ Facebook Page posts reach 16% of their fans, on average ” Well, an average remains an average… Yours is somewhere in between… agora pulse 3
  4. 4. Size does matter agora pulse 4
  5. 5. It’s all about big data! http://barometer.agorapulse.com agora pulse 5
  6. 6. How is your page doing? agora pulse 6
  7. 7. All industries are not equal agora pulse 7
  8. 8. All industries are not equal agora pulse 8
  9. 9. Is a third party publishing app going to reduce the performance of my posts? “Facebook Content Published Via ThirdParty Tools Suffers 67% Fewer Likes” (Hubspot) agora pulse 9
  10. 10. Facebook vs. Third party app agora pulse 10
  11. 11. What is the best practice to post on my page (timing, quantity)? “ Ideally, you should post between 5 and 10 times a week” (Socialbakers) agora pulse 11
  12. 12. Best practice for publishing agora pulse 12
  13. 13. Best practice for publishing agora pulse 13
  14. 14. Best practice for publishing agora pulse 14
  15. 15. Best practice for publishing agora pulse 15
  16. 16. Can I still expect my Facebook contest or promotion to go viral? “ Your Facebook contest will go viral, guaranteed!” Random Facebook app vendor agora pulse 16
  17. 17. Facebook users don’t accept invitations agora pulse 17
  18. 18. Only 12% of participants share agora pulse 18
  19. 19. Participants share, their friends don’t click agora pulse 19
  20. 20. OpenGraph Sharing works much better agora pulse 20
  21. 21. Will requiring the installation of my Facebook app reduce conversions? “I don’t want my fans to install an app to enter my contest, this hurts my conversion!” (A disgruntled client) agora pulse 21
  22. 22. Facebook app install conversion agora pulse 22
  23. 23. Facebook app install conversion http://newsroom.fb.com/News/696/Updates-to-Facebook-Login agora pulse 23
  24. 24. Facebook app install conversion agora pulse 24
  25. 25. Facebook app install conversion agora pulse 25
  26. 26. Facebook app install conversion Average conversion Best conversion Worst conversion Sweepstakes 74% 90% 60% Instant Win 71% 90% 48% Quiz 78% 100% 60% Photo contest 70% 85% 55% Fan Vote 58% 99% 28% Personality test 71% 99% 50% agora pulse 26
  27. 27. Are Facebook users entering contests and promotions via mobile? “ Your Facebook tabs will not be visible on a mobile device ” (Fact) agora pulse 27
  28. 28. Facebook promotions on mobile agora pulse 28
  29. 29. Facebook promotions on mobile http://www.facebook.com/AgoraPulse/app_244041225639079 VS. https://apps.agorapulse.com/go/1046/16551 agora pulse 29
  30. 30. Facebook promotions on mobile agora pulse 30
  31. 31. Bonus! No one checks your Facebook page. Ever. Really. We have evidence! agora pulse 31
  32. 32. No one visits your Facebook page 1.5% Of your traffic happens on your Facebook page… agora pulse
  33. 33. No one visit your Facebook page agora pulse
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