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    Duane Degler Presentation Duane Degler Presentation Presentation Transcript

    • Copyright © D. Degler, Design for Context. 11.16.2010
      Slide1
      User Interface Design and the Semantic Web… from the idea to the experience
      Duane Degler
      Design for Context
      www.DesignForContext.com
    • Copyright © D. Degler, Design for Context. 11.16.2010
      Slide2
      Semantic Web:Powerful advantages for design
      (direction)
      Subject
      Object
      and Insight (context)
    • Copyright © D. Degler, Design for Context. 11.16.2010
      Slide3
      Risks
      Opportunities
    • Unintended Consequences
      Copyright © D. Degler, Design for Context. 11.16.2010
      Slide4
      Risks
    • Copyright © D. Degler, Design for Context. 11.16.2010
      Slide5
      Risks
      Scalability
      www.faviki.com
      www.delicious.com
      www.zigtag.com
    • Copyright © D. Degler, Design for Context. 11.16.2010
      Slide6
      Risks
      Everything’s a topic now
      14 Nov 2010
      www.facebook.com/pages/And/10150153988765438
      14 Nov 2010
      www.facebook.com/pages/A-Little-Bit-of-Everything/113683898648991
    • Copyright © D. Degler, Design for Context. 11.16.2010
      Slide7
      Risks
      “Now everything can link to everything…”
      www.nytimes.com(double click words on page)
      e-culture.multimedian.nl/demo/search
      aqua.queenslibrary.org/
    • Fostering Uncertainty
      Copyright © D. Degler, Design for Context. 11.16.2010
      Slide8
      Risks
    • Copyright © D. Degler, Design for Context. 11.16.2010
      Slide9
      Risks
      “What’s happening?”
      http://www.bbc.co.uk/news/technology-11717448
      http://www.nytimes.com/2010/11/10/business/media/10privacy.html
      http://www.nytimes.com/2010/11/10/business/media/10privacy.html
      http://online.wsj.com/article/SB10001424052748703940904575395073512989404.html
      http://online.wsj.com/article/SB10001424052748703977004575393173432219064.html
      http://www2.thedailybeast.com/blogs-and-stories/2010-10-18/the-facebook-news-feed-how-it-works-the-10-biggest-secrets/full/
    • Proactive Relevance
      Copyright © D. Degler, Design for Context. 11.16.2010
      Slide10
      Opportunities
    • Copyright © D. Degler, Design for Context. 11.16.2010
      Slide11
      “I don’t know what I need to know”
      Identifyvia direct userfeedback
      “I know what I’m looking for--get me to it!”
      Specific awareness of content and ability to articulate problem
      Identifyvia analyzingcontent andterm use
      Awareness of problem but little ability to articulate
      User’s awareness of need
      Identifyvia taskperformanceassessment
      No awareness of need for information
      Prohibited
      Not available
      Required
      Available
      Nature of content related to task
      Relevance requires context recognition
      “Just tell mewhat I absolutelymust know”
      “I didn’t know I needed that”
      Degler/Battle (2003). Can Topic Maps Describe Enterprise-Wide Context?http://www.designforcontext.com/publications/dd-lb_topic-maps_context_extreme2003.pdf
    • Data- and context-driven pages
      Copyright © D. Degler, Design for Context. 11.16.2010
      Slide12
      Opportunities
    • Goal: embed in application pages
      Copyright © D. Degler, Design for Context. 11.16.2010
      Slide13
      Opportunities
    • Flexibility
      Copyright © D. Degler, Design for Context. 11.16.2010
      Slide14
      Opportunities
    • Copyright © D. Degler, Design for Context. 11.16.2010
      Slide15
      Opportunities
      Facets… even more multi-dimensional
    • Slide16
      Copyright © D. Degler, Design for Context. 9.28.2010
      Enabling datacreation
    • …Flow
      Copyright © D. Degler, Design for Context. 11.16.2010
      Slide17
      Opportunities
      Design...
      …Context...
      Images: www.apple.com/ipad/
    • Risks
      Unintended consequences
      Fostering uncertainty
      Opportunities
      Proactive relevance
      Flexibility
      Copyright © D. Degler, Design for Context. 11.16.2010
      Slide18
    • Design process: user-centered, intentional, iterative
      Copyright © D. Degler, Design for Context. 11.16.2010
      Slide19
      Experiences
      Contexts
      Needs
      Contexts
      Semantic Web: open, extensible, related
    • Copyright © D. Degler, Design for Context. 6.22.2010
      Slide20
      The Context Web… more than data
      The Data
      Open Linked Data
      Models that represent data domains
      Increasing number of tools for data display, translation and manipulation
      The Experience
      Integrated
      Personal
      Social
      Mobile and location-aware
      Temporal
      Situated
      Multi-modal
      To capture opportunities, focus on…
      • User experience
      • Relationships
      • Collaborating, and learning from users over time
    • Copyright © D. Degler, Design for Context. 11.16.2010
      Slide21
      User Interface Design and the Semantic Web… from the idea to the experience
      Duane Degler
      Design for Context
      www.DesignForContext.com