Dennis Yu - Competitive Analysis on Facebook Presentation Transcript
Putting It Together With Analytics Dennis Yu CEO Blitzlocal email@example.com
Average Facebook User Has 229Facebook friends People from high school Extended family Coworkers College friends Immediate family People from voluntary groups Neighbors 22% 12% 10% 9% 8% 7% 2% Source : Pew Research Center’s Internet & American Life Project
Who Is Your Audience? Offline Online Facebook
See How Things Relate
See Where Your Fans Overlap Fans of Both 113,400
Average Facebook Fans Of Fortune 1000 Companies 128 Fortune 1000 Companies Do Not Have A Page!
CTR And CPC By Industry
See How The Competition Compares 22,000,000 fans 19,000,000 fans 16,000,000 fans 14,000,000 fans 4,000,000 fans 4,000,000 fans 900,000 fans 500,000 fans 400,000 fans 65,000 fans 32,000 fans 33,000 fans 800 fans 1,100 fans 200 fans Consumer Brands Retail Brands E-Commerce Brands Niche Brands Local Brands *Fan Counts Taken 1.25.11
See Your Stats In Real Time
See Who Is Saying What, Where
Summary Using Analyitcsyou can: See how different tactics affect the big picture See where you stand next to competitors See how you’re doing in real time See what your fans are talking about With all these resources and more provided you can get the edge over the competition.
Thank You! Dennis YU CEO Blitzlocal firstname.lastname@example.org Twitter.com/dennisyu Blog: dennis-yu.com