The Social Games Opportunityin Europe and Russia Alexey Kostarev, co-Founder and CEO
Social Games Axiom: Large LargeAudience Profits
Social Games Axiom #2: Small SmallAudience Profits
Facebook?One can earn big moneyon Facebook if ready forcompetition and hugeinvestments.
Good news:one can avoida ‘sanguinary’competitive warLOCAL MARKETS
Russian social games market 100% per year!* Source: GP Bullhound
In almost every region, local networks are meaningful sizeVznet NK MoyMir20M 20M 30M VKontakteOK 80M Orkut60M 50M
MAU of all main European networks in compare withFacebook
Europe and Russia: Population: ~1 billion people; 40 main social networks – 200 mln users; Facebook audience: 170 mln users.
Social networks in Europe and Russia Open Half-closed mostly Closed
Open social networks open API description; open and unified financial conditions; low quality requirements; few requirements to technical support.
Half-closed social networks open API description; standard financial conditions; contract; applications are checked more thoroughly; technical support in the users’ language 17M 2.5M 4M 1M
Closed social networks API description – only for trusted partners; individual agreements; very high quality requirements, compulsory beta-testing; many technical support requirements (only in the users’ language). 70M 21M 12M
Own funds Publisher• Full control of revenue and game • No worries and significant performance on the network expenses for the game launch• Publisher’s experience and performance on the network • Sharing revenue
Every time you spend money on Solo developers publish their ownhosting, changing API, and technical games onsupport. And costs are growing with 2 social networks or lessevery new social network
Benefits of cooperation with professional publishers in Europe and Russia: larger users’ payments; fast traffic growth; fast distribution; optimization of monetization schemes; no expenses .
Sources:AppData - http://www.appdata.comAppData - http://www.appdata.ruCompete - http://siteanalytics.compete.comCrunchbase - http://www.crunchbase.comDoubleClick Ad Planner | Google - https://www.google.com/adplannerFacebakers - http://www.facebakers.comQuantcast - http://www.quantcast.comi-Jet Media analytic reports
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