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Day2 0830 wexler_connecting brands
 

Day2 0830 wexler_connecting brands

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    Day2 0830 wexler_connecting brands Day2 0830 wexler_connecting brands Presentation Transcript

    • Players = Consumers = CustomersNovember 15, 2011#trialpay #wexPeter Wexler – Senior Director of Strategic Partnerships Payment and Promotions Platform CONFIDENTIAL © 2011 TrialPay. All rights reserved. 0
    • Will you remember these brands by the end of session? Up to $5K per bus, CPM? As low as $1000 to $3MM for 30 seconds $30 CPM for Superbowl Did I mention it cost $375K to produce the commercial? USA Today $50K ad cost with 2MM circulation - $25 CPM• Advertiser provides content/transport company value but limited value to the consumer• Paying for eyeball opportunity only.• Engagement would be nice too!• Leads or sales would be a plus! Payment and Promotions Platform CONFIDENTIAL 1
    • The digital shift is happening Internet Advertising 15% in 2009, 20% by 2014 Payment and Promotions Platform CONFIDENTIAL 2
    • So what about social gaming specifically? Virtual goods market is $6B globally * InsideNetwork Annual Report * Payment and Promotions Platform CONFIDENTIAL 3
    • The Facebook Breakdown Facebook has over 750 million users Social games represent 40% of usage time on Facebook Over 300 million play social games every month Payment and Promotions Platform CONFIDENTIAL 4
    • Social Games Audience Eclipsing Primetime TV Larger audiences than TV during Sweeps Favorable & targetable demographics Weekly Audience (M) | Week ending September 25 Cityville The Sims Social Two and a Half Men Adventure World 55% 77% Farmville 21 Questions NCIS: Los Angeles Modern Family Female Ages 18-54 Big Bang Theory “ The Mentalist CSIHow I Met Your Mother Zynga Kills Soaps Gardens of Time Audience shifts as viewers ” Diamond Dash Bejeweled Blitz become gamers Pioneer Trial Café World - AdWeek 0 5 10 15 20 25 30 35 Audience (M) Payment and Promotions Platform CONFIDENTIAL 5
    • The brand (advertising) giving users what they want!!! Click, click, clickI want stuff for my game! Spend real money 50,000+ virtual items sold every second using Facebook Credits Engage with brands Payment and Promotions Platform CONFIDENTIAL 6
    • Advertisements as a form of virtual goods payment How It WorksTrialPay lets Customers TrialPay uses You gain a newcustomers earn complete your your CPA to pay customer andvirtual currency offer as a way to the merchant for user isthrough premier pay for virtual the virtual rewarded for thesocial gaming currency currency interactionpublishers The advertiser gets what they want!!! Payment and Promotions Platform CONFIDENTIAL 7
    • Advertising in Action – In game (DealSpot ™) User completes an offer to earn free Facebook Credits and People gains a subscriber Payment and Promotions Platform CONFIDENTIAL 8
    • Examples: DealSpot ™ Campaigns Advertising campaigns match brands goals Payment and Promotions Platform CONFIDENTIAL 9
    • How Social Gamers Earn Credits – Offer Wall 1 Users access offers in just one click from within the game Payment and Promotions Platform CONFIDENTIAL 10
    • Brand Engagement – Games providing interaction Clinique promotes new product lines by asking users to share success stories. Unilever helps users find their “heart age.” Payment and Promotions Platform CONFIDENTIAL 11
    • The Gaming Gateway – Advertiser Introductions Payment and Promotions Platform CONFIDENTIAL 12
    • Geography and language are important! UK France Germany Payment and Promotions Platform CONFIDENTIAL 13
    • Social Gaming Brand Engagement Platform: How It Works User chooses User engages deeply User is rewarded to engage with a with the brand for the interaction brand User Engagements Brand Affinity Brand Dialogue Committed Action Examples: Examples: Examples: •Watch a video •Complete a survey •Complete a purchase •Play a game •Vote on favorite products •Register or sign-up •Find a store •Subscribe •Share with friends •Install an app Payment and Promotions Platform CONFIDENTIAL 14
    • Wide Range of Advertising TypesTry a product for free Complete a lead form Donate to a charity Buy something Sign up Try a free service Do a small task Watch a video Buy a prepaid discount Complete a survey … Plus many more Payment and Promotions Platform CONFIDENTIAL 15
    • Advertiser Cost vs. Engagement CPAUser Engagement Level CPS CPL Sponsorship CPV Price ($) Payment and Promotions Platform CONFIDENTIAL 16
    • Brands as part of the experience Brand Interaction becomes part of the game Brand Interaction provides game play benefit Payment and Promotions Platform CONFIDENTIAL 17
    • Sponsorship goes digital Sponsorship to target demo Providing value to player and generating engagement Advertiser Pros: Targeting/Engagement, Cons: $$$ Payment and Promotions Platform CONFIDENTIAL 18
    • Things to think about: 1 Identify the types of games in which your brand or product can be naturally integrated. 2 Offer players an incentive for the engagement (ex: virtual currency or virtual items). 3 Create a sense of urgency by offering the branded content or promotion for a limited time. Payment and Promotions Platform CONFIDENTIAL 19
    • Thank you! Peter Wexler Senior Director of Strategic Partnerships www.trialpay.com peter@trialpay.com 303 Bryant Street, Desk: 650.318.2602 Mountain View, CA 94041 Cell: 617.290.8668 Fax: 617.687.5808 Drinks on me if you can name the paper, bus and TV advertisers! Payment and Promotions Platform CONFIDENTIAL 20
    • APPENDIXPayment and Promotions Platform CONFIDENTIAL 21
    • Company Snapshot 150 Million+ Consumers have used TrialPay 10,000+ Merchants use TrialPay’s payment platform 2,000+ Advertisers acquire customers through TrialPay’s CPA platform Monetization platform is localized in 12 languages, including French, German, Swedish and Chinese Investors include Battery Ventures, Index Ventures and prominent angels Jeff Jordan, Ron Conway, Bob Pittman, etc. 100 employees; 35 on development team 99.99% Scalable architecture, processing millions of transactions with 99.99% uptime over last 5 years Payment system reliability levels, with 4 patents issued for technology Payment and Promotions Platform CONFIDENTIAL 22
    • Transactional Advertising at Scale 750 million active users 1 billion downloads / year 170 million active users 100s of millions of active usersOur merchants and traffic partners represent Our advertising partners spendhundreds of millions of shoppers, with hundreds tens of billions annually to influence of billions of dollars in spend these shoppersWe have special access to these shoppers and We are in a unique position toknowledge of their interests, and are in a unique capture their spend position to influence their spend Payment and Promotions Platform CONFIDENTIAL 23
    • Facebook Credits: The Virtual Currency of Facebook Games TrialPay Powers Facebook’s Earn Credits Platform Reach millions of social gamers through targeted, impactful promotions Payment and Promotions Platform CONFIDENTIAL 24
    • Premium Options: DealSpot Upper funnel placement Access every customer who plays a game Payment and Promotions Platform CONFIDENTIAL 25
    • Example: E-Commerce Fandango gives away free movie tickets when users complete an offer from TrialPay Payment and Promotions Platform CONFIDENTIAL 26
    • Examples: SoftwareSoftware merchants offer the premium version of their product for free when users complete an offer Payment and Promotions Platform CONFIDENTIAL 27