David Barad - How to Leverage Facebook Apps to Build, Grow, and Keep a Fanbase

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David Barad - How to Leverage Facebook Apps to Build, Grow, and Keep a Fanbase

  1. 1. How to Leverage Facebook Apps to Build, Grow and Keep a Fan Base<br />June 2011<br />
  2. 2. Overview<br />Introduction<br />Set Goals<br />Inventory Your Assets<br />Give Fans a Reason to “Like” You<br />Make Your Fans Your Evangelists<br />Throw Spaghetti Against the Wall<br />Analyze It & Optimize It<br />Examples<br />Q&A<br />
  3. 3. Introduction<br />David Barad<br />Former VP, Marketing and Business Development at DisneyStore.com<br />Former VP, General Manager of eCommerce at The Cheesecake Factory<br />I am an advocate for the Marketer<br />Fan Appz<br />We help companies engage, grow and monetize their fan bases through a Social Media Marketing Platform<br />We have great clients (NBA, NFL, MLB, Disney, ESPN, NBC, CBS, FOX, and many more) <br />3<br />
  4. 4. Set Goals<br />What are you trying to accomplish?<br />Have as few goals as possible<br />Keep your goals simple and measurable<br />
  5. 5. Inventory Your Assets<br />What assets do you have and what assets can you use?<br />Examples of assets:<br />Facebook Fans<br />Database<br />Retail Locations<br />TV Spots/Channels<br />Web Traffic<br />Offline Events (sporting events)<br />Twitter Following<br />Money for a Media Buy<br />What is unique to you?<br />
  6. 6. Give Them A Reason to “Like” and Engage With You<br />Contests<br />Content<br />Fun<br />Information<br />Coupons and Promotions<br />Earn Rewards<br />Social Media is an escape<br />Make them smile<br />Make them want to share it with their friends<br />
  7. 7. Make Your Fans Your Evangelists<br />Give Fans a reason to want to share<br />Contest Strategies (sweepstakes)<br />Posting on their wall is to increase their social standing<br />
  8. 8. Throw Spaghetti Against the Wall<br />We are still in the early stages of Social Media Marketing<br />Watch others and learn what you can<br />Get Creative<br />Try things and see what works for your audience (with goals and the ability to analyze) <br />Be Brave<br />
  9. 9. Analyze It and Optimize<br />Have goals<br />Keep it simple to start<br />Be able to get to causation not correlation whenever possible<br />Use correlation if causation is not known<br />Control what you can<br />Be Patient<br />
  10. 10. Examples<br />
  11. 11. America’s Next Great Restaurant<br />
  12. 12. Zales<br />
  13. 13. Zales<br />
  14. 14. Questions & Answers<br />14<br />
  15. 15. Thank YouDavid Baraddavidbarad@fanappz.comTwitter - @dbarad<br />15<br />

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