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David Adler


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  • 1. Facebook is a Paradigm Shift
  • 2. Effective marketing requires Legal Compliance
  • 3. Technological innovation comes with Massive Risk
  • 4. 5/12 10% of Internet trafficup from 4% in 12/10Mobile = ~8% of ecommerceMonetization growing rapidly 79% is Apps Mobile is changing the Game
  • 5. Rapid increase oftime spent vs. $ spent on adsPrice of mobile clicks far lessMobile ARPU is lower, but rising rapidly Mobile is changing the Game
  • 6. DriversDevicesUltra competitive markets, massive innovationPrice of mobile clicks far lessPlatformsNearly ubiquitous high speed wireless internetUI - Increasing focus on design/usabilityBeauty - relevant, personalized, curated contentSharing- social emerging as starting distribution point forcontent Mobile is changing the Game
  • 7. The Three C’s Content Connection Commerce
  • 8. Intellectual Property + Brand ProtectionContests + Sweepstakes Content
  • 9. Manage your reputation: Is the risk real? Yes.Potential to damage brand.Social Media shapes public opinion andgenerates controversy. Perception is reality. Content
  • 10. How to guard online reputation:1. Prepare. Pay attention to social media conversations2. Evaluate responses but don’t overreact3. Participate Content
  • 11. Fan Pages – Branded Vs. Unbranded Pages Content
  • 12. a. Target Audiences b. Privacy c. LocationConnecting
  • 13. a. Digital Currencyb. Advertorials Commerce
  • 14. Social Media is no longer just part of a marketing strategy.Danny Rimer, a partner at European venture capital firmIndex Ventures, sees this as the future for e-commerce. Inhis search for viable investments, he’s now looking for asocial media layer to any e-commerce company that comesknocking at his door. Business is Social
  • 15. As social media is becoming more pervasive, statelegislatures are reacting: perceived threats, e.g. Cyber-bullying leading to real attempts to control online speech. Trends
  • 16. Conduct a Social Media “Legal” Audit
  • 17. Trade & Commerce Issues:• Advertising & Promotions Laws• Click-Wrap Agreements• Choice of Law/Forum• Disclaimers• Federal Trade Commission Blogger Guidelines• Insurance Law• Industry Regulations & Guidelines Social Media “Legal” Audit
  • 18. HR & Employment Issues:• BYOD & Computer Usage Guidelines for Employees• Employment and Labor Laws• Social Media Guidelines for Employees Social Media “Legal” Audit
  • 19. Be Proactive
  • 20. Remember with Search & Social.Problems can spread like wildfire.