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Dan Porter Presentation

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  • 1. Distribution &Monetization Dan Porter CEO OMGPOP
  • 2. HelloI am going to talk for a bit but I know youhave questionsI am here to answer ANYTHING andEVERYTHINGWhile you are pretending to listen to me andchecking your blackberry, email me yourquestions. I will answer as many as I candan@omgpop.com
  • 3. OMGPOP4.5 million registered users on the web2.5 million registered users on FB2mm MAU’s20 games played over 600mm timeswww.omgpop.com + distributionimvu, myyearbook, candystand, facebook andmore
  • 4. The 10 commandments of distribution and monetization
  • 5. 1. A website can only be so big yo
  • 6. 2. Casual games only monetize at scale(oh now I understand Facebook)
  • 7. 3. Traditional model to date = game portalfeeds virtual world or MMO because of highLTV = competition for you if you are casualwithout the same LTV
  • 8. 4. Game portals Distribution
  • 9. 5. Thanks Facebook. Everyone now needsgames
  • 10. 6. Deals should appeal to normativebehavior in the space. Otherwise pass. Never let no one know, how much dough you hold 70%
  • 11. 7. The work pyramid is wrongly invertedbefore > after
  • 12. 8. Outside of FB ---> go for multiple revenuestreams (ie advertising)
  • 13. 9. Beware of spaghetti
  • 14. 10. Like all relationships it starts out great
  • 15. Time for questions ---> dan@omgpop.com(and brief reminder that soon omgpop will be one of the biggest game companies on the planet yo)