Dan Porter Presentation

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Dan Porter Presentation

  1. 1. Distribution &Monetization Dan Porter CEO OMGPOP
  2. 2. HelloI am going to talk for a bit but I know youhave questionsI am here to answer ANYTHING andEVERYTHINGWhile you are pretending to listen to me andchecking your blackberry, email me yourquestions. I will answer as many as I candan@omgpop.com
  3. 3. OMGPOP4.5 million registered users on the web2.5 million registered users on FB2mm MAU’s20 games played over 600mm timeswww.omgpop.com + distributionimvu, myyearbook, candystand, facebook andmore
  4. 4. The 10 commandments of distribution and monetization
  5. 5. 1. A website can only be so big yo
  6. 6. 2. Casual games only monetize at scale(oh now I understand Facebook)
  7. 7. 3. Traditional model to date = game portalfeeds virtual world or MMO because of highLTV = competition for you if you are casualwithout the same LTV
  8. 8. 4. Game portals Distribution
  9. 9. 5. Thanks Facebook. Everyone now needsgames
  10. 10. 6. Deals should appeal to normativebehavior in the space. Otherwise pass. Never let no one know, how much dough you hold 70%
  11. 11. 7. The work pyramid is wrongly invertedbefore > after
  12. 12. 8. Outside of FB ---> go for multiple revenuestreams (ie advertising)
  13. 13. 9. Beware of spaghetti
  14. 14. 10. Like all relationships it starts out great
  15. 15. Time for questions ---> dan@omgpop.com(and brief reminder that soon omgpop will be one of the biggest game companies on the planet yo)

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