T he rules are simple: People dislike advertising, and they are increasingly empowered to avoid it. Advertising, therefore, must meet consumers on their terms.
T o be effective, social advertising must : Entice rather than interrupt Be relevant Deliver value Entertain Enable Inform Reward
A dvertisers who understand this will reap the benefits.
Click-through rates for non-interruptive videos are 106% higher than standard pre-roll video. Lift in ad recall is 209% higher. There is a 32% increase in likelihood to purchase the product . Source: VivaKi
Completion rates for 30-second pre-roll videos average 64%, with an average click-through rate of 1%. Source: YuMe
Completion rates for opt-in videos average 70% - 80%. This is for videos up to 3 minutes-long . Click-through rates average 5% - 7%. Source: Jun Group
1.9MM video views 5.8%+ of users went on to download recipes after the videos played 1.8%+ of users chose to view more videos 1.2%+ of users clicked through to Facebook 0.9%+ of users replayed the videos 9.7% post video interaction rate Age Breakdown Gender Breakdown
A dvertisers can, and should, demand more accountability than ever before!