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  • 1. Twitter and Facebook and they are doing many ads in digital - What’s important to them- Sustainable on going transaction with the

Transcript

  • 1. Frictionless Sharing in Facebook Ads: Beyond Analytics to Actionable Intelligence Chase McMichael CEO @chasemcmichael @infinigraph #allfacebookconf
  • 2. Life is not about being liked its about being effective@chasemcmichel @infinigraph #allfacebookconf
  • 3. Quick Poll – Who has done FB Ads?Active with Content Marketing?
  • 4. Social By Design Content isnt king, CONVERSATION is!@chasemcmichel @infinigraph # allfacebookconf
  • 5. some content is more interesting than other content.Do you know whats important to your customer?
  • 6. We’re drinking from the social media fire hose.Content insight involves a staggering amount of data:3.2 billion pieces of content are shared each week between a billion + consumers. How do you make sense of all this data? Big Data is Big Opportunity
  • 7. “It’s not information overload. It’s filter failure.” ― Clay Shirky@chasemcmichel @infinigraph # allfacebookconf
  • 8. What is Engagement Intelligence? Pro Active Engagement Intelligence is: Deriving relevance from consumer actions around content across the social graph to find trends.
  • 9. Large Scale Industry InsightsWho is driving the greatest engagement in your business.What content is working and why?
  • 10. Content, Targeting and Timing are the elements of frictionless ads @chasemcmichel @infinigraph #allfacebookconf10
  • 11. Content Trends• What are trends? What’s • All brands have some sort of fan relevant? interaction on their content. • All industry grouping gives us insights into who is performing the best. • Combining the brand and the industry represents the trends in content preference.8
  • 12. Curation is Key – Must know what’s workingDon’t be closed to different content brands are less attractive if they are@chasemcmichel @infinigraph #allfacebookconf
  • 13. Trend Identification - Hypercuration™ Example: Real-Time trending content from 25 retail brands in one view. Know what your audience is resonating around.13
  • 14. Can you see the advantages ofunderstanding what your audience is into?
  • 15. 15
  • 16. Content Identification16
  • 17. 17
  • 18. What’s Working@chasemcmichel @infinigraph #allfacebookconf
  • 19. Do you see how brands can bemore engaged when they know what’s trending?
  • 20. Ads In My News FeedMust work in your feed first it won’t work in an ad!@chasemcmichel @infinigraph #allfacebookconf
  • 21. Dose this work - Sorta Its about the content don’t push crap test it first@chasemcmichel @infinigraph #allfacebook
  • 22. When an Ad Don’t Look Like an Ad@chasemcmichel @infinigraph #allfacebookconf
  • 23. Amplify What Trends Each Like Each Comment Each Share23
  • 24. Facebook Testing In Ad ShareGet off the platforms over a Facebook Pintereststrategy - think of an amazing strategy. Thinkbigger@chasemcmichel @infinigraph #allfacebookconf
  • 25. Its the Fan Engagement, Stupid FB ads suck if you don’t have the right content@chasemcmichel @infinigraph #allfacebookconf
  • 26. Did Comscore Get it Right? “Social Media is not a campaign, it’s part of a strategy to build relationship”@chasemcmichel @infinigraph #allfacebookconf
  • 27. Measure Content Relevance - What other brands your audience is into Trend Score – Gives real time access to what content is workingSingle brand view of trends and consumer affinities
  • 28. Take Away• Content Marketing Requires Insight, Identify What Works• Time your ads like you time content posts - by day of week• Target to those that have matched affinities.• Think sharablity – does this content have currency28
  • 29. Chase McMichael CEO@chasemcmichael @infinigraph