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  • 1. The Rise ofSmartphone andTablet GamesCharles Hudson
  • 2. About Me● CEO and Co-Founder, Bionic Panda Games● Venture Partner, SoftTech VC● Co-Author, Inside Virtual Goods
  • 3. The Cambrian Explosion inMobile Games
  • 4. 3 Keys to the EcosystemQuality Devices● Phones and tablets capable of delivering great games experiencesApp Stores for Consumer Distribution● Easy, well-merchandised systems for consumers to discover and download applicationsBilling and Payment System● Reliable, robust system with payment details on file
  • 5. Growth of the iOS DeviceFootprint
  • 6. The Continued Rise ofAndroid
  • 7. Still Early Days forSmartphones 953 million vs 6.1 billion
  • 8. Challenges Abound
  • 9. Discovery and Distribution● Recommendation and discovery systems for app stores are in their infancy● Customer acquisition prices are high and likely to remain that way● Limited channels for viral distribution on mobile devices
  • 10. Supporting MultiplePlatforms● Working on multiple platforms is a tremendous opportunity to grow audience● Multi-platform or cross-platform development?● Native applications or cross-platform technology solutions?
  • 11. Community and SocialConnectivity
  • 12. 8 Key QuestionsWhat Comes Next?
  • 13. When Will Location Arrive?
  • 14. Will the iPad ReignSupreme?
  • 15. Is it a Google and AppleWorld?
  • 16. Convergence orDivergence?
  • 17. Tablet-Only Giants?
  • 18. Will Core Gamers Rule theTablet?
  • 19. When Will HTML5 Arrive forMobile Games?
  • 20. Android and iOS:Converging or Diverging?