The Rise ofSmartphone andTablet GamesCharles Hudson
About Me● CEO and Co-Founder, Bionic Panda Games● Venture Partner, SoftTech VC● Co-Author, Inside Virtual Goods
The Cambrian Explosion inMobile Games
3 Keys to the EcosystemQuality Devices● Phones and tablets capable of delivering great games  experiencesApp Stores for Co...
Growth of the iOS DeviceFootprint
The Continued Rise ofAndroid
Still Early Days forSmartphones        953 million            vs        6.1 billion
Challenges Abound
Discovery and Distribution● Recommendation and discovery systems for  app stores are in their infancy● Customer acquisitio...
Supporting MultiplePlatforms● Working on multiple platforms is a  tremendous opportunity to grow audience● Multi-platform ...
Community and SocialConnectivity
8 Key QuestionsWhat Comes Next?
When Will Location Arrive?
Will the iPad ReignSupreme?
Is it a Google and AppleWorld?
Convergence orDivergence?
Tablet-Only Giants?
Will Core Gamers Rule theTablet?
When Will HTML5 Arrive forMobile Games?
Android and iOS:Converging or Diverging?
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Charles Hudson

  1. 1. The Rise ofSmartphone andTablet GamesCharles Hudson
  2. 2. About Me● CEO and Co-Founder, Bionic Panda Games● Venture Partner, SoftTech VC● Co-Author, Inside Virtual Goods
  3. 3. The Cambrian Explosion inMobile Games
  4. 4. 3 Keys to the EcosystemQuality Devices● Phones and tablets capable of delivering great games experiencesApp Stores for Consumer Distribution● Easy, well-merchandised systems for consumers to discover and download applicationsBilling and Payment System● Reliable, robust system with payment details on file
  5. 5. Growth of the iOS DeviceFootprint
  6. 6. The Continued Rise ofAndroid
  7. 7. Still Early Days forSmartphones 953 million vs 6.1 billion
  8. 8. Challenges Abound
  9. 9. Discovery and Distribution● Recommendation and discovery systems for app stores are in their infancy● Customer acquisition prices are high and likely to remain that way● Limited channels for viral distribution on mobile devices
  10. 10. Supporting MultiplePlatforms● Working on multiple platforms is a tremendous opportunity to grow audience● Multi-platform or cross-platform development?● Native applications or cross-platform technology solutions?
  11. 11. Community and SocialConnectivity
  12. 12. 8 Key QuestionsWhat Comes Next?
  13. 13. When Will Location Arrive?
  14. 14. Will the iPad ReignSupreme?
  15. 15. Is it a Google and AppleWorld?
  16. 16. Convergence orDivergence?
  17. 17. Tablet-Only Giants?
  18. 18. Will Core Gamers Rule theTablet?
  19. 19. When Will HTML5 Arrive forMobile Games?
  20. 20. Android and iOS:Converging or Diverging?
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