On October 23rd, 2014, we updated our
By continuing to use LinkedIn’s SlideShare service, you agree to the revised terms, so please take a few minutes to review them.
3 Keys to the EcosystemQuality Devices● Phones and tablets capable of delivering great games experiencesApp Stores for Consumer Distribution● Easy, well-merchandised systems for consumers to discover and download applicationsBilling and Payment System● Reliable, robust system with payment details on file
Growth of the iOS DeviceFootprint
The Continued Rise ofAndroid
Still Early Days forSmartphones 953 million vs 6.1 billion
Discovery and Distribution● Recommendation and discovery systems for app stores are in their infancy● Customer acquisition prices are high and likely to remain that way● Limited channels for viral distribution on mobile devices
Supporting MultiplePlatforms● Working on multiple platforms is a tremendous opportunity to grow audience● Multi-platform or cross-platform development?● Native applications or cross-platform technology solutions?