A Startup Perspective
Building a Trading Platform from Scratch
How did I get here?
• Passion
• Diverse background
• Frustration
• Passion!!
Getting Started
• Choose the Best Opportunity
• Choose the Best Team
Best Opportunity
No. of Companies
Exchange
Financial Services
Mining Hardware
Payment Processor
Universal
Wallet
37%
26%
9...
Best Team
• We had the financial expertise
• We partnered to acquire the technical expertise
Building A Trading Platform
• Two parts:
– Front End – User Experience
– Back End – Risk Management
Adopting The Lean Startup
• Limited resources
• Speed to market
• Build – Measure – Learn
Challenges We Faced
• Internal communication
• Work-life balance
• Prioritising development
Where to from here?
• Exciting product pipeline
• Continue to Build – Measure – Learn
• The future of bitcoin investing
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Building a trading platform from scratch

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  • Introduce myself.
    Explain that I’ve been asked to share my experience of building a trading platform from scratch.
  • Always been passionate about running my own business. Started a business straight out of uni – not enough experience.
    Worked across a number of industries gaining broad experience.
    Focused on finance.
    Became frustrated by not being able to do what I wanted to do.
    Passion + experience = I was ready.
  • Introduced to bitcoins and was immediately excited by the disruptive nature and abundance of opportunities. All about picking the best one – for me, it was based on my experience.
    Built a team to cover my weaknesses.
  • Introduced to bitcoins and was immediately excited by the disruptive nature and abundance of opportunities. All about picking the best one – for me, it was based on my experience.
    Built a team to cover my weaknesses.
  • Trading platform is made up of two parts.
    So how to get started?
  • Started by adopting the lean startup up.
    Built simplified front end quickly. Launched private beta to get user feedback. Back end was non existent initially – managed out of spreadsheets.
    Refined front end based on user feedback. Built the back end while continually getting user feedback.
  • IT tech developers with no finance background and finance experience with no tech background (me).
    Loooooong hours. Balancing time with family is tough. I took a week off to do Shitbox rally.
    So many things to work on with only limited resources. Constant challenge to prioritise development – focus on what users want and not what we think they want.
  • We recently launched to the public.
    We have exciting product pipeline as well as website improvements.
    We’ll continue to build – measure – learn so we build what users want and not what we think they want.
    We will drive towards our goal of being the number 1 trading platform available.
  • Building a trading platform from scratch

    1. 1. A Startup Perspective Building a Trading Platform from Scratch
    2. 2. How did I get here? • Passion • Diverse background • Frustration • Passion!!
    3. 3. Getting Started • Choose the Best Opportunity • Choose the Best Team
    4. 4. Best Opportunity No. of Companies Exchange Financial Services Mining Hardware Payment Processor Universal Wallet 37% 26% 9% 11% 6% 11% Source: Coindesk, State of Bitcoin Q1 2014
    5. 5. Best Team • We had the financial expertise • We partnered to acquire the technical expertise
    6. 6. Building A Trading Platform • Two parts: – Front End – User Experience – Back End – Risk Management
    7. 7. Adopting The Lean Startup • Limited resources • Speed to market • Build – Measure – Learn
    8. 8. Challenges We Faced • Internal communication • Work-life balance • Prioritising development
    9. 9. Where to from here? • Exciting product pipeline • Continue to Build – Measure – Learn • The future of bitcoin investing
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