Brooke Aker Presentation

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  • Will you look at the fact I’ve presented and decide if the analysis I’ve presented makes sense?
  • May I know your area of responsibility?
    What is the biggest challenge you face currently?
    What area would you like to know more about?
  • 4
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  • Yes competitor X is a good company. Would you like to hear how we are different?
  • Brooke Aker Presentation

    1. 1. 400 to 1 The ROI for Semantic Web Applications J. Brooke Aker CEO Expert System USA November 2010
    2. 2. What is the Problem? • 15 petabytes of new data each day • 15 billion searches / month – 1/3 don’t result in clicks • 2.3 hours per day spent in searching for information • BUT more data, properly analyzed, provides a clearer picture $1 $400invested ROI
    3. 3. What Organizations Want IT to Provide Customer Service & Support Communication / PR / Reputation Worker Productivity Decision Support Support Sales R&D Sourcing & Procurement Governance & Compliance Financial Processes Other Source: AMR Research
    4. 4. Today’s Challenge – Search Priorities by Source 4 10% 20% 30% 40% 50% Risk Management E-mail Call Center Narrative Field Service Notes Enterprise Content Management Instant Messages / Tweets Source: Aberdeen Research
    5. 5. What does “Properly Analyzed” Mean Information Volume20% Data 80% Text Business Intelligence 1.0 Technology Layer Biz. Process Layer Biz. Functions Layer Biz. Applications Layer Dashboards & Scorecards Query & Reporting Information Analysis Information Discovery Accounting & Compliance Planning & Analysts Innovation and R&D Executive Management Operations PR & IR Data Mart SQL XML RSS Blogs Keyword Indexing EPM (Performance) ERP (Resources) ERM (Risk)
    6. 6. What does “Properly Analyzed” Mean Information Volume20% Data 80% Text Business Intelligence 2.0 Technology Layer Biz. Process Layer Biz. Functions Layer Biz. Applications Layer Dashboards & Scorecards Query & Reporting Information Analysis Information Discovery Accounting & Compliance Planning & Analysts Innovation and R&D Executive Management Operations PR & IR Data Mart SQL XML RSS Blogs Keyword Indexing Voice of the Customer (Blog Sentiment) Semantics Situational Awareness (Intelligence) Advertising Insight (Placement)
    7. 7. COGITO® : deep analysis 4 Approaches Definition Example Morphological Analysis understand word forms dog, dogs, and dog-catcher are closely related Grammatical Analysis understand the parts of speech "There are 40 rows in the table" uses rows as a noun, vs. "She rows 5 times a week" uses rows as a verb Logical Analysis understand how words relate to other words "Jeffrey Skilling, represented by Attorney Daniel Petrocelli, is married to Rebecca Carter". Rebecca is married to Jeffrey not Daniel. Semantic Analysis (disambiguation) understand the context of key words "I used beef broth for my soup stock" uses stock in the context of food, vs. "The company keeps lots of stock on hand" uses stock in the context of inventory. What does “Properly Analyzed” Mean
    8. 8. • The heart of semantic technology; • Quality of results derived from the complexity and richness of the network. • Includes all definitions of all words. • Include relationships among all words. COGITO® English Semantic Network: - 350,000 words - 2.8m relationships What is a Semantic Network?
    9. 9. What distinguishes a Semantic Network?
    10. 10. Infrastructure Makes A Difference
    11. 11. What Makes Expert System Different? • 90% + Precise • Use of Semantic Network Technology • 70 Engineers • 15 Professional Linguists Service • 100+ Major Corporations • 20 Years Experience

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