SEO Tips for WordPress Posts: 11 Tricks for WordPress SEO

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This is a SlideShare on SEO Tips for WordPress Posts. Here are 11 things you can do to make your posts rank higher in Google. This presentation is good for anyone who uses WordPress on a regular basis …

This is a SlideShare on SEO Tips for WordPress Posts. Here are 11 things you can do to make your posts rank higher in Google. This presentation is good for anyone who uses WordPress on a regular basis and wants to learn search engine optimization for their wordpress posts.

The presentation covers using Google's AdWord Planner to decide what keywords to target. Another important thing this SlideShare covers is doing a competitive analysis for keywords.

The presentation then talks about how to structure the posts for search engine optimization. Picking a title that has the keywords but is not awkward is important. It is also important to use the keyword in the permalink to maximize the SEO of your WordPress Post.

The SlideShare also discusses using the Yoast SEO Plugin to target the keywords in meta titles & meta descriptions. Lastly this article targeting the keywords in the content of the WordPress Post.

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  • 1. Read this before your next WordPress post
  • 2. SEO Tips for WordPress Posts
  • 3. Peter Anania @pvanania
  • 4. Discovering what keyword to target is half the battle in writing a post that ranks high in google. You want a keyword that is relevant to your audience, draws a high number of searches and has low competition. 1 Keyword Analysis
  • 5. Familiarize yourself with Google’s keyword planner. (You must create an AdWords account.)The planner will then ask you to enter several relevant “seed keywords”.Itwillthengeneratealistofotherrelevant keywords people search for that relate to your seed keywords. There will be a downloadable excel that you can download and analyze. 2 Google Keyword Planner
  • 6.
  • 7. The next step is to determine a group of keywords that would be worthwhile to target. Thisgroupoftermswilleventuallybenarrowed down after doing a competitive analysis of whatothersitesaretargetingthesekeywords. 3 “Semi-Finalist” Keywords
  • 8. The terms you pick for this “semi-finalist” group of keywords will be based off a number of characteristics: relevancy, # of searches & competition level. In the best case scenario it willbeakeywordthatisveryrelevant,hasahigh number of searches and a low competition level. 4 “Semi-Finalist” Keywords
  • 9. After developing a group of “semi-finalist” keywords, you need to enter them into google and see what the competition level is. What sites are ranking high for these keywords and can you compete with them? Things to think about are the popularity of these sites and how well they have used the keyword through the structure of the post or page. Pick the keyword you are going to target after judging the “semi-finalist” keywords. 5 Competitive Analysis
  • 10. The Yoast SEO Plugin makes it easy to make the following changes to the pages and posts. 6 Yoast SEO Plugin
  • 11. This is an obvious one. Use the keyword in the title of the post. Make sure to use the keyword but also make the title appealing to users so that they actually click on it. With all these SEO steps you need to balance SEO with solid writing. You don’t want your content to become awkward because you are too concentrated on keywords. People will quickly bounce from your site. 7 Post Title
  • 12.
  • 13. Your permalink should also include the keyword minus stop words such as “a” and “the”. Keep your permalinks limited to four to five words. 8 Permaliuk
  • 14.
  • 15. Usingyourkeywordin<h1>sand<h2>sisagood idea if you can do it in a way that won’t be seen as spam. The keyword should also appear in the content a few times. Try to make your content at least 300 words or more. 9 <h1> <h2> Content
  • 16. Your post should have images that have the keyword in them. Save the file with the keyword in it. Write a description and title for the images. Also create tags for the image. 10 Images
  • 17. Make sure to target the keyword in the meta titleandmetadescription.ThisiswhatGoogle displays in search results. 11 Metadata
  • 18.
  • 19. TagsaretheindexofWordPressandarehighly effective for SEO. Use the target keyword as a tag while also using several other relevant keywords as tags. 11 Tags