Twitter 101

254 views
206 views

Published on

Published in: Technology, News & Politics
1 Comment
2 Likes
Statistics
Notes
  • Hi there Mansi,

    Nice slides.. I really like them..

    Anyways.. I hope you are aware of another twitter-like service in India - SMS GupShup ..

    you can find out more about gupshup by googling it.. but the point I want to make here is that the way you position your service is extremely important.

    Twitter said 'what are you doing'.. while gupshup positioned itself as 'a group messaging system'..

    twitter's tagline compels users to tweet constantly.. while gupshup users make use of the service only to send out important reminders..

    also.. twitter constructed its own vocabulary - tweet - tweeting - follower - etc.. While gupshup simply went along with 'groups - members - message'..

    I think all of this is helping twitter a great deal in its explosive growth..

    What do you have to say on this ?
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
No Downloads
Views
Total views
254
On SlideShare
0
From Embeds
0
Number of Embeds
3
Actions
Shares
0
Downloads
14
Comments
1
Likes
2
Embeds 0
No embeds

No notes for slide

Twitter 101

  1. 1. What are you doing?
  2. 2. 6 million monthly visitors Twitter is a social networking service that enables users to update their followers on what they are doing in 140 characters or less.
  3. 3. iStrategy Labs, PEW Study 2009
  4. 4. 2006 Personal 1362% increase year over year 2007 Personal + Social 2008 Personal + Social + Professional 2009 Personal + Social + Professional + Informational
  5. 5. Who was on Twitter?
  6. 6. Who is on Twitter?
  7. 7. Twitter is most commonly used as a networking platform Businesses connecting with other businesses Professionals reaching out to other professionals Job hunters approaching businesses Businesses approaching candidates
  8. 8. Twitter is most commonly used as a self-promoting platform Individuals talking about their achievements Brands talking about their products Bloggers talking about their blogs Celebrities talking about their million followers
  9. 9. Twitter is most commonly used as a news-sharing platform Media broadcasting news to the audience Audience covering the news for the media Audience spreading the news amongst themselves Educators sharing knowledge with learners
  10. 10. LISTEN REACH LEARN TALK ENGAGE HELP
  11. 11. TWETIQUETTES Ensure transparency Stay true to your brand’s voice Don’t just talk about yourself Don’t set up auto-reply Direct Messages Participate Tweet because you want to
  12. 12. #Hashtags Way of tagging a tweet so that people can track a conversation Way to find out what other topics people are talking about in real time Events use #(event name) to get people curious about the event To read all the conversation related to that event, you can go to www.search.twitter.com and enter the hashtag in search
  13. 13. Find followers
  14. 14. Twitter on your desktop
  15. 15. Twitter on your mobile Twitterberry Twobile
  16. 16. So, what are you doing?

×