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Twitter 101

by Planner at Ogilvy on May 28, 2009

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  • deathtrader666 Hrishikesh Choudhari, Software Developer at My Citadel at Adonis Inc. Hi there Mansi,

    Nice slides.. I really like them..

    Anyways.. I hope you are aware of another twitter-like service in India - SMS GupShup ..

    you can find out more about gupshup by googling it.. but the point I want to make here is that the way you position your service is extremely important.

    Twitter said 'what are you doing'.. while gupshup positioned itself as 'a group messaging system'..

    twitter's tagline compels users to tweet constantly.. while gupshup users make use of the service only to send out important reminders..

    also.. twitter constructed its own vocabulary - tweet - tweeting - follower - etc.. While gupshup simply went along with 'groups - members - message'..

    I think all of this is helping twitter a great deal in its explosive growth..

    What do you have to say on this ?
    4 years ago
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Twitter 101 Twitter 101 Presentation Transcript