42.9
million internet users in India
392 million
  mobile users in India
70% of all internet users are from Metro
             India (urban).
           Via Gauravnomics
Digital is not just media, it is
        culture. It is…
Redefining customer service
Redefining news viewing
Redefining activism
Redefining entertainment
Redefining fame
Redefining participation
Redefining consumer power
“Indian youth spend about 60 per cent of
their time on the Internet or using their
mobile phones. An average Indian youth
...
42.9 million is not just a number, it is a new way
 of life. It is a statistic that could either indicate
 the potential r...
But,

Digital should not work in silo.
But,

Digital should not work in silo.

It needs to be engrained in our process.
But,

Digital should not work in silo.

It needs to be engrained in our process.

Look around, the industry is taking noti...
But,

Digital should not work in silo.

It needs to be engrained in our process.

Look around, the industry is taking noti...
Insert your
     idea here
Redefine communications
How?
Your digital brief:

(Insert brand name) wants to enable its
consumers to be able to (how will you
empower them) by giving...
And now,
    Insert your
     idea here
Redefine brand affiliation
Remember,




42.9
million internet users in India
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Digital In India

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We're all talking about the growth of digital in India but when you really start looking at some numbers and efforts by brands, you realize how exponential the adaptation has been.

(Thanks Gauravnomics for some inspirational examples)

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Digital In India

  1. 1. 42.9 million internet users in India
  2. 2. 392 million mobile users in India
  3. 3. 70% of all internet users are from Metro India (urban). Via Gauravnomics
  4. 4. Digital is not just media, it is culture. It is…
  5. 5. Redefining customer service
  6. 6. Redefining news viewing
  7. 7. Redefining activism
  8. 8. Redefining entertainment
  9. 9. Redefining fame
  10. 10. Redefining participation
  11. 11. Redefining consumer power
  12. 12. “Indian youth spend about 60 per cent of their time on the Internet or using their mobile phones. An average Indian youth spends 25,800 minutes a month, over 14 hours a day in the digital world,” adds Swamy, asserting: “This is an indicator where marketing should head.” - Business Standard
  13. 13. 42.9 million is not just a number, it is a new way of life. It is a statistic that could either indicate the potential relationship you could develop in the next year or a missed opportunity to take your brand to whole another level.
  14. 14. But, Digital should not work in silo.
  15. 15. But, Digital should not work in silo. It needs to be engrained in our process.
  16. 16. But, Digital should not work in silo. It needs to be engrained in our process. Look around, the industry is taking notice.
  17. 17. But, Digital should not work in silo. It needs to be engrained in our process. Look around, the industry is taking notice. You can have a lot of fun with Digital. Don’t just think ideas, think platforms, think offline, think products. Think big.
  18. 18. Insert your idea here Redefine communications
  19. 19. How?
  20. 20. Your digital brief: (Insert brand name) wants to enable its consumers to be able to (how will you empower them) by giving them (what platform are you going to give them) so that they’ll tell their friends to (how will they pass your idea to others) and become (degree of participation) of your brand.
  21. 21. And now, Insert your idea here Redefine brand affiliation
  22. 22. Remember, 42.9 million internet users in India

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