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How blogs work for business


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A step by step tour through blogging for business. The benefits of business blogging and how to improve your marketing and ROI by the development of a good company blog. …

A step by step tour through blogging for business. The benefits of business blogging and how to improve your marketing and ROI by the development of a good company blog.

Published in: Business, Technology

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  • 1. H ow Blogs work for business
  • 2. Firstly. What is a blog? And hands up if you thought online dairy!
  • 3. Well what ever you thought, your right That is just one use of what is a very powerful marketing tool
  • 4.
    • daily pulpit
    • a personal diary
    • collaborative space
    • political soapbox
    • breaking-news outlet
    • own private thoughts
    • Memos to the world
    • A promotional gold mine
    So .. what is a blog?
  • 5. How can this benefit my business?
  • 6. Positions your company + staff as authorities
  • 7. It enhances your core brand identity
  • 8. Increases your reach
  • 9. Allows you to communicate directly with users
  • 10. Enhances your existing marketing strategy
  • 11. Captures more search traffic via ‘the long tail’
  • 12. Improves relevant internal linking to your website
  • 13. Humanizes your business
  • 14. Positions you next to industry thought leaders
  • 15. Encourages feedback from users
  • 16. Makes the most of your everyday activities by vocalizing them
  • 17. How to achieve blogging success
  • 18. Carry out competitor analysis with tools like to find out what the competition are doing
  • 19. Get to know words again, indulge in them.. They are now your sales team!
  • 20. Write engaging titles that grab readers attention
  • 21. Sum up your entire post in a title
  • 22. Think how punchy news titles are
  • 23. Advertise your blog on areas of your website
  • 24. Use calls to action throughout your posts
  • 25. Maximize your RSS feed subscriptions by including a large or prominent RSS icon
  • 26. Make it easy for users to share your content by adding ‘share this’ buttons so that they can post your content to Digg, Yahoo buzz, Twitter, Delicious and Reddit.
  • 27. Make sure your blog is integrated into your website , thus any links into the blog with benefit your site also
  • 28. Comment on other industry blogs and forums to expand your authority and lead users back to your website
  • 29. Make sure your blog visitors can easily navigate back to your website
  • 30. Post often to ensure the search engines are returning regularly to index your content
  • 31. Help the engines out by adding your RSS URL to a number of respected RSS directories such as Technorati
  • 32. Include product shots in posts to reinforce the users journey from your site to your blog
  • 33. Use keywords and phrases to optimize your posts
  • 34. Consider opening a netvibes page to track everything going on in your industry via RSS feeds
  • 35. What subject is at the top of Digg or Twitter search, what are people reading about?
  • 36. Be interesting and informative
  • 37. Use top 10 list, breaking news and how to videos
  • 38. Video content should be utilized as it stimulates users interest and they can easily embed it on to their site or social space
  • 39. Make good use of categories to help users navigate to the content that is important to them
  • 40. Utilize the notoriety of others for your own benefits with Guest blogging and interviews
  • 41. Create substance with high resolution images within posts
  • 42. Remember the basic blogging mantra
  • 43. Short and simple
  • 44. Be a thought leader
  • 45. Fresh and often
  • 46. Ask for help
  • 47. Have an opinion
  • 48. Be authentic
  • 49. Don’t sell
  • 50. Be generous
  • 51. A few things to ask your webmasters / web designers to action on your blog
  • 52. If your using a CMS like Wordpress, make sure that you don’t get any duplicate content issues with permanent index.php urls
  • 53. Set-up webmaster tools on your blog and make sure your site map is active
  • 54. Set-up google analytics on you blog
  • 55. Try to get an automatic plug-in to ping ever post your make to loads of nice RSS directories
  • 56. Set-up google analytics on you blog
  • 57. The value of Blogging was brought to you by & Claire Stokoe and images creating using: