Your SlideShare is downloading. ×
  • Like
How blogs work for business
Upcoming SlideShare
Loading in...5

Thanks for flagging this SlideShare!

Oops! An error has occurred.


Now you can save presentations on your phone or tablet

Available for both IPhone and Android

Text the download link to your phone

Standard text messaging rates apply

How blogs work for business


A step by step tour through blogging for business. The benefits of business blogging and how to improve your marketing and ROI by the development of a good company blog. …

A step by step tour through blogging for business. The benefits of business blogging and how to improve your marketing and ROI by the development of a good company blog.

Published in Business , Technology
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Be the first to comment
No Downloads


Total Views
On SlideShare
From Embeds
Number of Embeds



Embeds 0

No embeds

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

    No notes for slide


  • 1. H ow Blogs work for business
  • 2. Firstly. What is a blog? And hands up if you thought online dairy!
  • 3. Well what ever you thought, your right That is just one use of what is a very powerful marketing tool
  • 4.
    • daily pulpit
    • a personal diary
    • collaborative space
    • political soapbox
    • breaking-news outlet
    • own private thoughts
    • Memos to the world
    • A promotional gold mine
    So .. what is a blog?
  • 5. How can this benefit my business?
  • 6. Positions your company + staff as authorities
  • 7. It enhances your core brand identity
  • 8. Increases your reach
  • 9. Allows you to communicate directly with users
  • 10. Enhances your existing marketing strategy
  • 11. Captures more search traffic via ‘the long tail’
  • 12. Improves relevant internal linking to your website
  • 13. Humanizes your business
  • 14. Positions you next to industry thought leaders
  • 15. Encourages feedback from users
  • 16. Makes the most of your everyday activities by vocalizing them
  • 17. How to achieve blogging success
  • 18. Carry out competitor analysis with tools like to find out what the competition are doing
  • 19. Get to know words again, indulge in them.. They are now your sales team!
  • 20. Write engaging titles that grab readers attention
  • 21. Sum up your entire post in a title
  • 22. Think how punchy news titles are
  • 23. Advertise your blog on areas of your website
  • 24. Use calls to action throughout your posts
  • 25. Maximize your RSS feed subscriptions by including a large or prominent RSS icon
  • 26. Make it easy for users to share your content by adding ‘share this’ buttons so that they can post your content to Digg, Yahoo buzz, Twitter, Delicious and Reddit.
  • 27. Make sure your blog is integrated into your website , thus any links into the blog with benefit your site also
  • 28. Comment on other industry blogs and forums to expand your authority and lead users back to your website
  • 29. Make sure your blog visitors can easily navigate back to your website
  • 30. Post often to ensure the search engines are returning regularly to index your content
  • 31. Help the engines out by adding your RSS URL to a number of respected RSS directories such as Technorati
  • 32. Include product shots in posts to reinforce the users journey from your site to your blog
  • 33. Use keywords and phrases to optimize your posts
  • 34. Consider opening a netvibes page to track everything going on in your industry via RSS feeds
  • 35. What subject is at the top of Digg or Twitter search, what are people reading about?
  • 36. Be interesting and informative
  • 37. Use top 10 list, breaking news and how to videos
  • 38. Video content should be utilized as it stimulates users interest and they can easily embed it on to their site or social space
  • 39. Make good use of categories to help users navigate to the content that is important to them
  • 40. Utilize the notoriety of others for your own benefits with Guest blogging and interviews
  • 41. Create substance with high resolution images within posts
  • 42. Remember the basic blogging mantra
  • 43. Short and simple
  • 44. Be a thought leader
  • 45. Fresh and often
  • 46. Ask for help
  • 47. Have an opinion
  • 48. Be authentic
  • 49. Don’t sell
  • 50. Be generous
  • 51. A few things to ask your webmasters / web designers to action on your blog
  • 52. If your using a CMS like Wordpress, make sure that you don’t get any duplicate content issues with permanent index.php urls
  • 53. Set-up webmaster tools on your blog and make sure your site map is active
  • 54. Set-up google analytics on you blog
  • 55. Try to get an automatic plug-in to ping ever post your make to loads of nice RSS directories
  • 56. Set-up google analytics on you blog
  • 57. The value of Blogging was brought to you by & Claire Stokoe and images creating using: