How blogs work for business
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How blogs work for business

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A step by step tour through blogging for business. The benefits of business blogging and how to improve your marketing and ROI by the development of a good company blog. ...

A step by step tour through blogging for business. The benefits of business blogging and how to improve your marketing and ROI by the development of a good company blog.

www.mediamodus.com

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    How blogs work for business How blogs work for business Presentation Transcript

    • H ow Blogs work for business
    • Firstly. What is a blog? And hands up if you thought online dairy!
    • Well what ever you thought, your right That is just one use of what is a very powerful marketing tool
      • daily pulpit
      • a personal diary
      • collaborative space
      • political soapbox
      • breaking-news outlet
      • own private thoughts
      • Memos to the world
      • A promotional gold mine
      So .. what is a blog?
    • How can this benefit my business?
    • Positions your company + staff as authorities
    • It enhances your core brand identity
    • Increases your reach
    • Allows you to communicate directly with users
    • Enhances your existing marketing strategy
    • Captures more search traffic via ‘the long tail’
    • Improves relevant internal linking to your website
    • Humanizes your business
    • Positions you next to industry thought leaders
    • Encourages feedback from users
    • Makes the most of your everyday activities by vocalizing them
    • How to achieve blogging success
    • Carry out competitor analysis with tools like http://www.quarkbase.com/ to find out what the competition are doing
    • Get to know words again, indulge in them.. They are now your sales team!
    • Write engaging titles that grab readers attention
    • Sum up your entire post in a title
    • Think how punchy news titles are
    • Advertise your blog on areas of your website
    • Use calls to action throughout your posts
    • Maximize your RSS feed subscriptions by including a large or prominent RSS icon
    • Make it easy for users to share your content by adding ‘share this’ buttons so that they can post your content to Digg, Yahoo buzz, Twitter, Delicious and Reddit.
    • Make sure your blog is integrated into your website , thus any links into the blog with benefit your site also
    • Comment on other industry blogs and forums to expand your authority and lead users back to your website
    • Make sure your blog visitors can easily navigate back to your website
    • Post often to ensure the search engines are returning regularly to index your content
    • Help the engines out by adding your RSS URL to a number of respected RSS directories such as Technorati
    • Include product shots in posts to reinforce the users journey from your site to your blog
    • Use keywords and phrases to optimize your posts
    • Consider opening a netvibes page to track everything going on in your industry via RSS feeds
    • What subject is at the top of Digg or Twitter search, what are people reading about?
    • Be interesting and informative
    • Use top 10 list, breaking news and how to videos
    • Video content should be utilized as it stimulates users interest and they can easily embed it on to their site or social space
    • Make good use of categories to help users navigate to the content that is important to them
    • Utilize the notoriety of others for your own benefits with Guest blogging and interviews
    • Create substance with high resolution images within posts
    • Remember the basic blogging mantra
    • Short and simple
    • Be a thought leader
    • Fresh and often
    • Ask for help
    • Have an opinion
    • Be authentic
    • Don’t sell
    • Be generous
    • A few things to ask your webmasters / web designers to action on your blog
    • If your using a CMS like Wordpress, make sure that you don’t get any duplicate content issues with permanent index.php urls
    • Set-up webmaster tools on your blog and make sure your site map is active
    • Set-up google analytics on you blog
    • Try to get an automatic plug-in to ping ever post your make to loads of nice RSS directories
    • Set-up google analytics on you blog
    • The value of Blogging was brought to you by www.mediamodus.com & Claire Stokoe and images creating using: http://www.stripcreator.com/make.php#