2. Where is the free will?
EXPLORING TOPICS
YouTube
Fast access to news/info Government control
Postmodernism Digital age Web 2.0
Audience participants
Citizen journalism Propaganda
Technological Twitter
convergence
Facebook Instagram
New media technology The Role Of
Social Media Communist
Around The Democracy
Phone, Tablets
World
Apple, Samsung, HTC Free speech
Politics
Hegemony
Business
Activism
Control Art/ freedom of expression
Advertising
Protestors/ nascence
Subjectivity
i.e. Ai Weiwei
i.e. ‘The Hunger Games’

3. RESEARCH (THE ROLE OF SOCIAL MEDIA
AROUND THE WORLD)
Audience Participation;
• Though Web 2.0 (Facebook, Twitter, Instagram...)
• All were created to give the public (audiences)
control and the freedom for expression and keeps us
connected
• i.e. Libya: The government switch off the internet to
stop civilians (revolutionists) from informing the
outside word.
• Another example
http://www.youtube.com/watch?gl=GB&hl=en-
GB&client=mv-google&v=KkzuvxKeEns&nomobile=1
• I.e. Ai Weiwei a Chinese activist (artist) who likes to
strike up controversial to expose the Chinese
government . He informs the public by his blog and
twitter

4. RESEARCH (THE ROLE OF SOCIAL MEDIA
AROUND THE WORLD)
Business;
• 94% of all businesses with market development use social media
• 60% of marketers can spend up to a full working day on maintenance
• 43% of people aged 20-29 spend over 10 hours a week on social media
• 85% percent of business marketer feedback said they received an
increase in exposure
• The most popular are, Facebook, Twitter, Google+
Its a Variable and To release news, Like Facebook and
integrated tool for market products, Twitter as one but allows
business marketing direct attention to them to customize
special offers and promotional content by
new content creating different groups

5. RESEARCH (THE ROLE OF SOCIAL MEDIA
AROUND THE WORLD)
Technological Convergence;
• Portable technology...
• Allows us to capture the moment i.e. Instagram
• iphone, HTC, Samsung – Get free publicity not only
through social media but also through word and mouth.
The kind of technology on these phones allows us to
connect to the internet worldwide
• This also enables us to be ‘Citizen Journalism’ but the
problem of certifying the story raises issues if inaccurate
• Yet it also allows small charities and independent fund
raisers
Postmodernism;
• Our lives are now digitally stored which could imply we
have lost our identity's
• i.e. Blade Runner

6. DEVELOPMENT (THE ROLE OF SOCIAL MEDIA
AROUND THE WORLD)
1. What is the purpose of the documentary?
The purpose of this documentary is to inform audiences of the effect social
media has in our world and society. And to determine if its for the better
or worse
2. What would people learn about this topic from your documentary?
They will learn about technological convergence, web 2.0 among other
things that affect and contribute to ‘The role of social media around the
world’
3. Connect purpose to audience – why should/do they want to learn about
this topic?
This topic is current and relevant to people and in today’s society and this
documentary would explain to them and help them understand this
topic

7. DEVELOPMENT (THE ROLE OF SOCIAL MEDIA
AROUND THE WORLD)
4. Who is the audience, target audience, secondary audience? Niche or mass -
why?
Parents, Technology geeks, Middle & Upper-Class. This topic effects all of them
Parents; Their kids go on social media and their parents have no idea what they
are doing or how to use social media themselves. This would tell parents the
dangers and the advantages
Technology geeks; They would already have knowledge on this topic but this
could also widen it as it may go in areas they had never known
Middle & Upper-class; Social media is what is used for marketing in all business
its free, easy and fast but is this a good thing. This will help them understand
what exactly they are using
5. What style of documentary is it? (observatory, participatory (informative,
persuasive etc) Explain why/how
This is an informative documentary as its just gathered information in order to
aid the public in understanding this topic and to come up with their own
judgement to decide if its good or bad for us

8. DEVELOPMENT (THE ROLE OF SOCIAL MEDIA
AROUND THE WORLD)
The series title; ‘Social Media The Puppeteer Of Our World’
Episode one: Democracy Vs Communism = Web 2.0
This episode goes through Web 2.0 and its aid in spreading news through
citizen journalism and helping activists i.e. Ai Weiwei
Episode Two: Technological convergence – Digital Age
With smart phones and tables, we now have information at our fingertips
but have we lost our identity and become so lost in the rush of
technology

9. Teens & middle aged women
EXPLORING TOPICS
Entertainment Audience
Magazines Publicity stunt
Gossip & rumours
Invasion of privacy
Publicity
Paparazzi
Newspaper
‘News Of The World’ Role of
Instagram Celebrates
Twitter
Representation
Facebook
Web 2.0
Social media Celebrities
Obsession
Celebrates Fans / groupies
Idealisation

10. RESEARCH (ROLE OF CELEBRITY'S)
Web 2.0:
• Facebook, Twitter, Instagram all allows fans to
follow and interact with fans
• Fans groups can be made which in turn creates
more buzz and followers
Newspapers & News:
• We are constantly bombarded with celebrity's
lives on and off our TV
• Sky news has a section dedicated to gossip
• ‘News of The World’ was shut down for phone
hacking celebrity's and innocent friends
• The public loved the scandals we feed off of
peoples invasion of privacy

11. RESEARCH (ROLE OF CELEBRITY'S)
Paparazzi
• With the royal family's summer invasion of
privacy was taken to a new level as nude
pictures were captured
• The royals issues an investigation and for the
paparazzi to keep their distance but the
picture was still published in France
• Showing Britain's power can only go so far

12. DEVELOPMENT (THE ROLE OF CELEBRITIES)
1. What is the purpose of the documentary?
To shed some light on the reasons why we fuel celebrates fame. To the
fame hungry reality stars to the famous privet stars
2. What would people learn about this topic from your documentary?
Why we are so obsessed with celebrates and what role they play in our
society
3. Connect purpose to audience – why should/do they want to learn about
this topic?
They would learn the reasons behind why society loves to know about
celebrity's lives and why we are so bombarded by gossip 24/7

13. DEVELOPMENT (THE ROLE OF CELEBRITIES)
4. Who is the audience, target audience, secondary audience? Niche or
mass - why?
Teens and Middle-class to Lower-class women would love this and also
give them an understanding of why they crave celebrities and gossip
5. What style of documentary is it? (observatory, participatory
(informative, persuasive etc) Explain why/how
Informative and persuasive.
Informative in giving reasons and truths behind the reasons why we cant
get enough of celerity's.
Persuasive in trying to dishearten people who are so obsessed with
celebrity's to re-evaluate why and the things they would be doing other
than following (stalking) someone they don't know

14. DEVELOPMENT (THE ROLE OF CELEBRITIES)
The series title; ‘Celebrity Obsession’
Episode one: Paparazzi
Why is it acceptable to invade celebrities lives but when it happens to real
people its labels as stalking?
Episode Two: Gossip & Magazine
Why are we bombarded with gossip, fashion and rumours on a daily hourly
basis. What happened to current affairs and the problems in the world
Episode Three: Twitter Friends = Celebrity's + Fans
This episode is about Web 2.0 and how celebrity’s now communicate with
fans. Is this opening the door to invasion of privacy or giving the fans
respect in acknowledgement