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Keeping up with the Twitter Revolution

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An introduction to Twitter created for the Troy Chamber of Commerce "Keeping up with the Twitter Revolution" event by Media Genesis (www.mediaG.com).

An introduction to Twitter created for the Troy Chamber of Commerce "Keeping up with the Twitter Revolution" event by Media Genesis (www.mediaG.com).

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Keeping up with the Twitter Revolution Keeping up with the Twitter Revolution Presentation Transcript

  • Twitter!
  • Twitter-gate
    Chrysler
  • Twitter-gate
    Chrysler
  • Twitter-gate
    Chrysler
  • Twitter-gate
    Aflac
  • Twitter-gate
    Aflac
  • Agenda
    About
    Application
    Examples
  • About
  • Twitter: 460,000 New Accounts Created Daily
  • Twitter: One Billion Tweets per Month
  • How to Find Followers
  • Directories
    • Twellow (http://www.twellow.com/): Find people in your industry to follow and connect with using this Twitter yellow pages guide.
    • WeFollow(http://wefollow.com/): Created by Digg founder Kevin Rose, WeFollowis a Twitter user directory that organizes people by hashtags. WeFollow is user-generated and anyone can add themselves by tweeting @wefollow with three #hashtags that describe them.
    www.twellow.com
    http://wefollow.com
  • Twitter Search
    Search results for “MediaG”
  • Who to Follow
  • Follow Those Who Add Value
    • Klout (http://www.klout.com): A site that ranks your influenceby over 35 variables on Facebook and Twitter to measure True Reach, Amplification Probability, and Network Score.
    • Twitter Grader(http://twittergrader.com/): Another site that ranks your influence in the Twitter world based on an algorithm. You can see where you stand in your town, city, state or country, as well.
    http://tweetgrader.com
    www.klout.com
  • #Hashtages and How to Use Them
  • #Packaging
    • Hashdictionary (http://www.hashdictionary.com/):Keep track of conversations that include hashtags on Twitter.
    Single tweet #packaging
  • #Packaging Community
    All tweets with #packaging
  • Twitter Trends
    Most mentioned topics appear as top “Trends”
  • Terms to Know
  • Twitter Lingo
    • #ff – Follow Friday
    • DM – Direct Message
    • Mention – An “@” reply @mediaG
    • RT - Retweet
    • Tweetup- A Twitter meet up
    #FF Follow Friday Tweet
  • Tweet Up
    http://tweetup.meetup.com/
  • What is a Retweet?
  • Button Retweet
    Twitter’s Retweet option
  • Manual Retweet
    A manual Retweet tweet
  • How to Track Retweets
    When Retweeted with the twitter button
  • Is Anything on Twitter Private?
  • Private Accounts
    Private Twitter Account
  • How-To
    Steps to lock your twitter account
  • Private Messages
    Button to DM (Direct Message) other users
  • How can Twitter Play a role in your Marketing/Branding Strategy?
  • Use of Social Media Increasing
  • Who Should/Shouldn’t have a Twitter Account?
  • Twitter can be used at every level
    Senior – Thought Leadership
    Marketing – Listening
    Public Relations – Announcements
    Sales/HR – Research on potential
    clients and internally for office events
  • Getting your message across in 140 characters or less
  • Tweet Tips
    Choose Your Words Wisely
    You want to pick the right words that evoke the right amount of meaning with as few as characters as possible.
    2. Writing is in the rewriting
    Write exactly what you want to say, then begin the process of rewriting; paring it down while keeping an eye on
    that character count.
    Know the lingo
    Twitterville has it’s own grammar. Use it.
    The Link-anizer 
    If you’ve got more to say than 140 characters allows, write a provocative intro and then link to the rest of it.
    There are oodles of link shorteners out there – Tinyurl, Hootsuite, Bit.ly, etc.
    Alternate Universe
    Most keyboards allow you to create symbols with special “alt” characters. We recommend the tool TwitterKeys to
    have all these symbols at your fingertips. We ♥ them!
  • Ad.ly
    Paid Twitter mentions on www.Ad.ly
  • Promoted Tweets
    Coke’s Promoted Tweet
  • Creative ways people/businesses are using Twitter:
    • Customer Service
    • Philanthropy
    • Contents/Sweepstakes
    • Q&A sessions at conferences
    • Crowd Sourcing Ideas
    • Listening
    The most Retweeted tweet of 2010
  • Best Practices
  • Build your Following and Reputation
    1. Share
    Share photos and behind the scenes info about your business.
    2. Listen 
    Regularly monitor the comments about your company, brand, and products.
    3. Ask 
    Ask questions of your followers to glean valuable insights and show that you are listening.
    4. Respond 
    Respond to compliments and feedback in real time
    5. Reward
    Tweet updates about special offers, discounts and time-sensitive deals.
    6. Demonstrate wider leadership and know-how 
    Reference articles and links about the bigger picture as it relates to your business.
    7. Champion your stakeholders 
    Retweetand reply publicly to great tweets posted by your followers and customers.
    8. Establish the right voice 
    Think about your voice as you Tweet. How do you want your business to appear to the Twitter community?
  • Is There Twitter Etiquette? If So, What Is It?
  • Twitter Etiquette
    Consider Pausing Between Tweets
    Keep small conversations private
    Remember everyone can hear you
    What’s rude in life is rude on Twitter
    Don’t compound an accident
    Try to keep within the character limit
  • Cisco Blog
    • Makes use of
    YouTube Videos
    • Link to become
    Facebook fan
    • Follow Tweets
    featured in blog
    • RSS available
    • Ability to comment, like, and retweet
  • Features:
    • Blog content via feed
    • Direct links to blog and
    newsletter sign-up
    • Consistent 2-way
    communication
    • Direct reputation
    management (notes tab)
    • Library of video content
    • Over 100,000 fans
  • 47
  • Effective use of playlists in channel
  • Cisco Social Media Stats
    • Website: www.cisco.com
    • Blogs: 22 external, 475,000 views/quarter
    • Twitter: 108 Cisco feeds, 2 million followers
    • Facebook: 79 groups, 100,000 fans
    • YouTube: 300+ channels, 2,000+ videos, 4 million views
    • Second Life: 150,000 visitors, 50+ events
    • Flickr: 300+ photos, 400,000 views
  • Cisco Social Media Launch Highlights
    • 9,000 people attended the social media product launch event – 90 times more attendees than in the past
    • Saved 42,000 gallons of gas
    • Nearly three times as many press articles as with traditional outreach methods
    • More than 1,000 blog posts and 40 million online impressions
    • A Leading Lights award for Best Marketing
    • One-sixth the cost of a traditional launch
  • Next Steps: Get Started!
  • T-Mobile Valentines Day Campaign
    • 83,107 Followers
    • 2,000 Retweets
    • 5.9 Million Impressions
    T-Mobile USA Twitter Account
  • Connect with the Troy Chamber
    Michele Hodges of the Troy Chamber
  • QUESTIONS & ANSWERS
  • Sources
    Ambrozy, Brian. "An Innovative Way to Increase Social Media Engagement | The Dale Carnegie Way - Michigan." Business Strategies from Dale Carnegie Michigan. 25 Feb. 2011. Web. 15 Mar. 2011. <http://www.dalecarnegiewaymi.com/2011/02/25/innovative-ways-to-create-social-media-engagement/>.
    Mason, Margaret. "Writing My Twitter Etiquette Article: 14 Ways to Use Twitter Politely by Margaret Mason." The Morning News. 15 Aug. 2008. Web. 20 Mar. 2011. <http://www.themorningnews.org/archives/the_thoughtful_user_guide/writing_my_twitter_etiquette_article_14 _ways_to_use_twitter_politely.php>.
    Wasserman, Todd. "A Snapshot of Twitter at 5 Years-Old [STATS]." Social Media News and Web Tips – Mashable – The Social Media Guide. Mashable, 15 Mar. 2011. Web. 15 Mar. 2011. <http://mashable.com/2011/03/14/twitter-fifth-anniversary/>.
    "Writing Killer Content in 140 Characters or Less." Twitter Tips - TwiTip. 6 Nov. 2010. Web. 20 Mar. 2011. <http://www.twitip.com/writing-killer-content-in-140-characters-or-less/>.