and
video
Social Media
Why Social Media? <ul><li>’ 08 Global consumer phenomenon </li></ul><ul><li>Social media more popular than e-mail </li></u...
What does it mean for advertising? <ul><li>Social media competition to traditional publishers </li></ul><ul><li>Provide ne...
Challenges facing advertisers <ul><li>Level of ad activity not consummate with size of audience </li></ul><ul><li>Social m...
What can agencies do? <ul><li>Work closer with social media </li></ul><ul><ul><li>Social media need ads to monetize audien...
What can publishers do? <ul><li>Understand social media </li></ul><ul><li>Participate actively </li></ul><ul><li>Opportuni...
What are we doing?
Our brands
<ul><li>5 years old </li></ul><ul><li>Simple design </li></ul><ul><li>Broad appeal </li></ul><ul><li>Focused on connecting...
 
 
 
 
 
 
Page views
<ul><li>‘ Fastest growing phenomenon on internet’ - NYTimes </li></ul><ul><li>Short one sentence updates </li></ul><ul><li...
 
 
 
 
 
Tumblr <ul><li>A microblog platform for photos & text </li></ul>URL used to paste on feeds into feeds into only 140 charac...
 
Page views
Domestic traffic
How we compare to other  Afrikaans websites
Not just a movement, a change in behaviour Prepare for a substantial trial and error process Benefits could be incredible ...
questions
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FMD and Social Media

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How Media24 Family Magazines are leveraging our brands via social media platforms

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FMD and Social Media

  1. 1. and
  2. 2. video
  3. 3. Social Media
  4. 4. Why Social Media? <ul><li>’ 08 Global consumer phenomenon </li></ul><ul><li>Social media more popular than e-mail </li></ul><ul><li>Popularity based on human need to connect and expand connections </li></ul><ul><li>‘ Member communities’ foothold in all markets (50% of Sw online pop, 80% Brazil) </li></ul><ul><li>Not only popularity but time spend online should be noted </li></ul><ul><li>Ramifications for behaviour and interaction </li></ul>
  5. 5. What does it mean for advertising? <ul><li>Social media competition to traditional publishers </li></ul><ul><li>Provide new ways for advertisers to connect </li></ul><ul><li>Consumer engagement can change consumer targeting through all media </li></ul><ul><li>Catch-22: </li></ul><ul><ul><li>little advertising associated with growth on FB </li></ul></ul><ul><ul><li>MySpace successful advertising platform but no users </li></ul></ul><ul><li>Online real-estate measured by time spent not page views ad revenue could move from ‘traditional’ online media to social media </li></ul>
  6. 6. Challenges facing advertisers <ul><li>Level of ad activity not consummate with size of audience </li></ul><ul><li>Social media is both supplier and consumer of content </li></ul><ul><li>Ads on social media is like gate-crashing a party </li></ul><ul><li>Social media provide personal data yet obstacle in generating revenue </li></ul>
  7. 7. What can agencies do? <ul><li>Work closer with social media </li></ul><ul><ul><li>Social media need ads to monetize audience </li></ul></ul><ul><ul><li>Advertisers needs to go where consumers are </li></ul></ul><ul><li>New ad models </li></ul><ul><ul><li>Banner ads are history </li></ul></ul><ul><ul><li>Different approaches needed </li></ul></ul><ul><li>Advertising should be a conversation </li></ul><ul><ul><li>Yogisip ads </li></ul></ul><ul><ul><li>Members should be co-creators of ads </li></ul></ul><ul><li>Advertising should add value </li></ul><ul><ul><li>Add value through consultation and interaction </li></ul></ul><ul><ul><li>Social media can generate brand affinity for advertisers </li></ul></ul>
  8. 8. What can publishers do? <ul><li>Understand social media </li></ul><ul><li>Participate actively </li></ul><ul><li>Opportunity to increase audience </li></ul><ul><li>Offer content to a broader audience </li></ul><ul><li>Traditional publishers most popular </li></ul><ul><li>Online complementing older media </li></ul><ul><li>Overcome complexity, creativity and relevance </li></ul><ul><li>Whatever successful ad model turns out to be - copy it </li></ul>
  9. 9. What are we doing?
  10. 10. Our brands
  11. 11. <ul><li>5 years old </li></ul><ul><li>Simple design </li></ul><ul><li>Broad appeal </li></ul><ul><li>Focused on connecting not entertaining </li></ul><ul><li>6th most popular </li></ul><ul><li>#1 spot in SA </li></ul><ul><li>1/3 of time spent online </li></ul><ul><li>800 000+ in SA network </li></ul>
  12. 18. Page views
  13. 19. <ul><li>‘ Fastest growing phenomenon on internet’ - NYTimes </li></ul><ul><li>Short one sentence updates </li></ul><ul><li>Aimed at generating traffic to print and online </li></ul>
  14. 25. Tumblr <ul><li>A microblog platform for photos & text </li></ul>URL used to paste on feeds into feeds into only 140 characters Eg: Kry jou nuwe Huisgenoot vandag. Moenie die lekker nuwe boekeseksie misloop nie!
  15. 27. Page views
  16. 28. Domestic traffic
  17. 29. How we compare to other Afrikaans websites
  18. 30. Not just a movement, a change in behaviour Prepare for a substantial trial and error process Benefits could be incredible - Nielsen report on Social Networking (March 2009)
  19. 31. questions

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