First of all I listen to the track and then got to know the band. By meeting them I discovered there were just a few Norwich lads much myself. Therefore I would to emulate that in my video. In my test footage I record many different buildings I like to use in my video, even if just for an instant.
Another thing that inspired me was seeing a guy busking in the city. As I watch a crowd gathered and it seem so simple and so powerful that I decided I wanted that in my video. Not only so the video looks good, but more importantly to show that KUNK is a small straightforward band starting from honest routes.