Dizzee Rascal  New Album Release
<ul><li>Dizzee Rascal new album &quot;Tongue in Cheek&quot; has taken a interesting and unusual approach for a hip hop art...
<ul><li>This is the cover of  </li></ul><ul><li>CD and the bright  </li></ul><ul><li>colours and rounded </li></ul><ul><li...
<ul><li>Dizzee’s new album has been advertise everywhere with two separate TV adverts. </li></ul><ul><li>Both are very uni...
 
<ul><li>Also in lead up to the release of Dizzee Rascals new album Nike have created a special “Tongue N Cheek” Air Max 90...
<ul><li>These trainers also have been used to advertise the album with a variety of press interviews and promotion video f...
<ul><li>In addition, Dizzee Rascal’s MySpace is full of pictures of the album, videos and songs from the album itself. Als...
Dizzee  Rascal New Ablum Release
Dizzee  Rascal New Ablum Release
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Dizzee Rascal New Ablum Release

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Transcript of "Dizzee Rascal New Ablum Release"

  1. 1. Dizzee Rascal New Album Release
  2. 2. <ul><li>Dizzee Rascal new album &quot;Tongue in Cheek&quot; has taken a interesting and unusual approach for a hip hop artist. As its style doesn't seem to suit the genre however, Dizzee makes it work with his playful attitude and fun songs. Also by striving away from the stereotypical image and sound of a hip hop artists this new image is created. Furthermore the promotion material only enhances his star iconography. </li></ul>
  3. 3. <ul><li>This is the cover of </li></ul><ul><li>CD and the bright </li></ul><ul><li>colours and rounded </li></ul><ul><li>edge denote a sense </li></ul><ul><li>of fun. </li></ul>
  4. 4. <ul><li>Dizzee’s new album has been advertise everywhere with two separate TV adverts. </li></ul><ul><li>Both are very unique in there approach with the first mimicking a TV shopping channel with Dizzee as the product himself. </li></ul><ul><li>This clever new idea firstly show off Dizzies playful nature which therefore completely coincides with the new album image. </li></ul>
  5. 6. <ul><li>Also in lead up to the release of Dizzee Rascals new album Nike have created a special “Tongue N Cheek” Air Max 90 trainers to be sold exclusively at Nike’s 1948 store in Shoreditch London. </li></ul>
  6. 7. <ul><li>These trainers also have been used to advertise the album with a variety of press interviews and promotion video featuring the Air max 90 trainers. </li></ul>
  7. 8. <ul><li>One of the interview that Dizzee Rascal featured in was a broadcast on the Radio 1 with Tim Westwood. This particular Radio station was a key tool to advertise the album as it is one of the most listened to Radio station in Britain. </li></ul>
  8. 9. <ul><li>In addition, Dizzee Rascal’s MySpace is full of pictures of the album, videos and songs from the album itself. Also gig information is available and the ability to purchase tickets and CDs. </li></ul>
  9. 10. <ul><li>As Dizzee Rascals new album features all of his new song, the promotional material has to cover all media spectrums. From TV, YouTube, MySpace, Radio, and many more. This promotional push has resulted in great sales and wide press coverage. </li></ul>

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