CRIMSON MEDIA    TOGETHER WE CAN
Top Digital Marketing TechniquesFour out of     1.   Bloggingthe topseven tactics   2.   Micro-bloggingbelong to theSocial...
Why Social Media?Marketers whoembrace socialmedia willoutdistancecompetition,buildcommunityfollowing andboost loyalty.
Why Social Media Marketing isdifferent?Traditional Media Marketing          Social Media Marketing   Banners, billboards,...
Benefits of social media   Build and improve customer relationships   Reduce customer service costs   Improve search en...
How is social media marketingdone?What is Social Media?              What Social Media is not?   Technology and platform ...
Barriers to Social MediaManybarriers thatinhibit theright use ofsocial mediaformarketingyourcompany,brand,products andserv...
You need an expert!   Starting with social tactics can be a disaster if    you don’t have the expertise.   It puts the b...
Why Crimson Media?That’s whenyou need anexpert toguide you inthe rightdirection.CRIMSONMEDIA isyour answer!
Crimson MediaProfile      Founded in 2011, Crimson Media is              the media marketing firm that is              fo...
Crimson MediaWhat we do   Crimson Media:                Utilizes the social media as a tool for                 branding,...
Crimson MediaCapabilities      Social Media Strategy                  Search Engine Optimization                  Brand...
Crimson MediaOur USP      We use our strategic thoughts,              creativity and technological              expertise...
How to get started?   The first thing you need to do is to listen to    your customers.   Why you need to listen?     T...
Our Social Media Action Plan   Create a strategy   Match metrics to objectives   Commit resources and time   Welcome p...
Social Media RoadmapAudience   Objective   Strategy   Tactics   Goal   Measure
Social Media RoadmapAUDIENCE      Who is your target audience?              What are the social networking sites        ...
Social Media RoadmapOBJECTIVE      Connect with customers               Gain customer insight               Build brand...
Social Media RoadmapSTRATEGY      Content – New or user generated or               based on customer feedback            ...
Social Media Road MapTACTICS      Blogs             Social Network –              Facebook, Twitter, LinkedIn, Google   ...
Social Media Road MapMEASUREME      It is less about ROI and more aboutNT                influence               Figure ...
Upcoming SlideShare
Loading in …5
×

Crimson Media- An Insight

298 views
241 views

Published on

Published in: Business, News & Politics
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
298
On SlideShare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
1
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Crimson Media- An Insight

  1. 1. CRIMSON MEDIA TOGETHER WE CAN
  2. 2. Top Digital Marketing TechniquesFour out of 1. Bloggingthe topseven tactics 2. Micro-bloggingbelong to theSocial Media 3. SEOdomain. 4. Social Media Monitoring 5. Email Marketing 6. Video Marketing 7. Pay-Per-Click
  3. 3. Why Social Media?Marketers whoembrace socialmedia willoutdistancecompetition,buildcommunityfollowing andboost loyalty.
  4. 4. Why Social Media Marketing isdifferent?Traditional Media Marketing Social Media Marketing Banners, billboards, TV,  Tweeting, Blogging, Posting, radio, newspapers, Sharing, Digging etc magazines, etc  Min. budget. Prospect finds Invest and wait for customers. you. Better conversion rates. Big budgets and low conversion rates  Personalized and tailor-made One size fits all  Focus on customers Focus on branding  Two-way communication One-way interaction  Conversations about Conversations about product feedback on product use, embracing it and enhancing the products and services
  5. 5. Benefits of social media Build and improve customer relationships Reduce customer service costs Improve search engine rankings Increase media coverage Improve sales
  6. 6. How is social media marketingdone?What is Social Media? What Social Media is not? Technology and platform that  Direct marketing facilitate:  A campaign Connecting  Based on the marketer Conversing  Not another place for Sharing advertising Influencing Building relationships
  7. 7. Barriers to Social MediaManybarriers thatinhibit theright use ofsocial mediaformarketingyourcompany,brand,products andservices.
  8. 8. You need an expert! Starting with social tactics can be a disaster if you don’t have the expertise. It puts the buyers and not the marketers in control. So start with a direction; set the objectives; hire the experts and then, watch it happen.
  9. 9. Why Crimson Media?That’s whenyou need anexpert toguide you inthe rightdirection.CRIMSONMEDIA isyour answer!
  10. 10. Crimson MediaProfile  Founded in 2011, Crimson Media is the media marketing firm that is focused on providing the customers business-centric solutions that gives you the competitive edge.  Crimson Media employs the expertise of seasoned media consultants and strategists.
  11. 11. Crimson MediaWhat we do Crimson Media:  Utilizes the social media as a tool for branding, establishing credibility, trust building, issue resolution, customer engagement and industry leadership.  Brings value to the clients by promoting their business, products/services.  Generates media placements for our clients that build goodwill, generate sales and accomplish strategic initiatives.
  12. 12. Crimson MediaCapabilities  Social Media Strategy  Search Engine Optimization  Brand Consultancy  Online Reputation Management  Internal/Employee Communications  Training/Workshops  Events  Content Development
  13. 13. Crimson MediaOur USP  We use our strategic thoughts, creativity and technological expertise around human behavior for branding and marketing needs of our clients.
  14. 14. How to get started? The first thing you need to do is to listen to your customers. Why you need to listen?  To know what customers are saying about you  Gather information and identify potentials  Do competitive research  Measure the impact of social media marketing
  15. 15. Our Social Media Action Plan Create a strategy Match metrics to objectives Commit resources and time Welcome participation, feedback and interaction Share information Not being pushy or fake or sales-like
  16. 16. Social Media RoadmapAudience Objective Strategy Tactics Goal Measure
  17. 17. Social Media RoadmapAUDIENCE  Who is your target audience?  What are the social networking sites they visit?  How do they participate?
  18. 18. Social Media RoadmapOBJECTIVE  Connect with customers  Gain customer insight  Build brand awareness  Gain media coverage  Promote products/services
  19. 19. Social Media RoadmapSTRATEGY  Content – New or user generated or based on customer feedback studies  Interaction – Two-way communication between the company and customers  Sharing – Make the availability of information easier  Interest – Generate customer interest to result in sales
  20. 20. Social Media Road MapTACTICS  Blogs  Social Network – Facebook, Twitter, LinkedIn, Google +  Forums  Reviews  Videos, Images – Youtube, Flickr  Wiki
  21. 21. Social Media Road MapMEASUREME  It is less about ROI and more aboutNT influence  Figure out measurement metrics

×