Crimson Media- An Insight
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Crimson Media- An Insight






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Crimson Media- An Insight Crimson Media- An Insight Presentation Transcript

  • Top Digital Marketing TechniquesFour out of 1. Bloggingthe topseven tactics 2. Micro-bloggingbelong to theSocial Media 3. SEOdomain. 4. Social Media Monitoring 5. Email Marketing 6. Video Marketing 7. Pay-Per-Click
  • Why Social Media?Marketers whoembrace socialmedia willoutdistancecompetition,buildcommunityfollowing andboost loyalty.
  • Why Social Media Marketing isdifferent?Traditional Media Marketing Social Media Marketing Banners, billboards, TV,  Tweeting, Blogging, Posting, radio, newspapers, Sharing, Digging etc magazines, etc  Min. budget. Prospect finds Invest and wait for customers. you. Better conversion rates. Big budgets and low conversion rates  Personalized and tailor-made One size fits all  Focus on customers Focus on branding  Two-way communication One-way interaction  Conversations about Conversations about product feedback on product use, embracing it and enhancing the products and services
  • Benefits of social media Build and improve customer relationships Reduce customer service costs Improve search engine rankings Increase media coverage Improve sales
  • How is social media marketingdone?What is Social Media? What Social Media is not? Technology and platform that  Direct marketing facilitate:  A campaign Connecting  Based on the marketer Conversing  Not another place for Sharing advertising Influencing Building relationships
  • Barriers to Social MediaManybarriers thatinhibit theright use ofsocial mediaformarketingyourcompany,brand,products andservices.
  • You need an expert! Starting with social tactics can be a disaster if you don’t have the expertise. It puts the buyers and not the marketers in control. So start with a direction; set the objectives; hire the experts and then, watch it happen.
  • Why Crimson Media?That’s whenyou need anexpert toguide you inthe rightdirection.CRIMSONMEDIA isyour answer!
  • Crimson MediaProfile  Founded in 2011, Crimson Media is the media marketing firm that is focused on providing the customers business-centric solutions that gives you the competitive edge.  Crimson Media employs the expertise of seasoned media consultants and strategists.
  • Crimson MediaWhat we do Crimson Media:  Utilizes the social media as a tool for branding, establishing credibility, trust building, issue resolution, customer engagement and industry leadership.  Brings value to the clients by promoting their business, products/services.  Generates media placements for our clients that build goodwill, generate sales and accomplish strategic initiatives.
  • Crimson MediaCapabilities  Social Media Strategy  Search Engine Optimization  Brand Consultancy  Online Reputation Management  Internal/Employee Communications  Training/Workshops  Events  Content Development
  • Crimson MediaOur USP  We use our strategic thoughts, creativity and technological expertise around human behavior for branding and marketing needs of our clients.
  • How to get started? The first thing you need to do is to listen to your customers. Why you need to listen?  To know what customers are saying about you  Gather information and identify potentials  Do competitive research  Measure the impact of social media marketing
  • Our Social Media Action Plan Create a strategy Match metrics to objectives Commit resources and time Welcome participation, feedback and interaction Share information Not being pushy or fake or sales-like
  • Social Media RoadmapAudience Objective Strategy Tactics Goal Measure
  • Social Media RoadmapAUDIENCE  Who is your target audience?  What are the social networking sites they visit?  How do they participate?
  • Social Media RoadmapOBJECTIVE  Connect with customers  Gain customer insight  Build brand awareness  Gain media coverage  Promote products/services
  • Social Media RoadmapSTRATEGY  Content – New or user generated or based on customer feedback studies  Interaction – Two-way communication between the company and customers  Sharing – Make the availability of information easier  Interest – Generate customer interest to result in sales
  • Social Media Road MapTACTICS  Blogs  Social Network – Facebook, Twitter, LinkedIn, Google +  Forums  Reviews  Videos, Images – Youtube, Flickr  Wiki
  • Social Media Road MapMEASUREME  It is less about ROI and more aboutNT influence  Figure out measurement metrics