Augmented Reality
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Augmented Reality

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Augmented Reality connects the online and offline worlds. Let us have a look at what it is, why it is so popular and what are the businesses to which it can contribute. ...

Augmented Reality connects the online and offline worlds. Let us have a look at what it is, why it is so popular and what are the businesses to which it can contribute.

AUGMENTED REALITY CONNECTS THE ONLINE AND OFFLINE WORLDS.

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  • According to a research, the market for augmented reality (AR) in the US alone is expected to hit $350 million in 2014, up from about $6 million in 2008, or, around 50 times more from 2008 to 2014. <br />
  • Augmented Reality with virtual reality uses next gen automated applications in the field of training and education. <br /> Each student can have their own learning path through real-life immersive simulations with no time pressure. <br /> It promotes active learning both in psychological and physical sense. It also encourages users to have diverse thinking perspectives. <br />
  • The table top role playing game, Shadowrun, introduced AR into the game world. <br /> http://www.cannonballzthegame.com/ - First ever AR game using motion capture technology, Facebook & Flash <br /> The latest entrant in the market, Batman –Arkham City using Augmented Realityis a big hit. <br /> Apple envisions interactive, augmented reality iPhone multiplayer games. <br />
  • AR eye-wear has encouraged the development of applications especially in the area of industrial maintenance and informative or educational geolocation. <br /> Pointing a camera to factory on-site piece of equipment can match it to the digital map of the plant and verify it is in its designated location. <br /> Timely decisions when management foresees how a piece of equipment/machine once built will fit in its final environment, by just looking at the superimposition of field data fed through Augmented Reality System. <br />
  • Augmented reality is creating lots of buzz as it moves into mass market consumer products and big corporations like Nike, Adidas and NBA begin to apply it in their marketing campaigns, including mobile ads. Many apparel lines and automobile companies have resorted to AR to get their marketing strategy ahead in the rat race. <br />
  • The entertainment industry is another big focus for augmented reality companies. The technology is not just focused around movies like Avatar or Inception. Alterface is behind Castle of Chaos, described as the world’s first 5-D  amusement park ride which combines 3-D images with special effects, motion-based seats and a laser-shooting system that racks up scores. Disney is using Total Immersion’s technology to help promote specific amusement park rides. <br />
  • AR gaming merged with social networking is the new immersive way to experience challenges. <br /> Social AR games are associated to products or to your brand message. <br /> It creates a possibility of massive player engagement and thereby, increase brand recognition. <br /> Eventually, it can generate thousands of leads. <br />
  • Link to the HSBC AR campaign (web version): http://blufimedia.com/HSBCwebAR/ARDemo.swf <br />
  • http://www.youtube.com/watch?v=mBk1l5yARiE <br />

Augmented Reality Augmented Reality Presentation Transcript

  • AUGMENTED REALITY LIKE REAL LIFE, ONLY BETTER
  • What is Augmented Reality??
  • Augmented Reality Real Scene by User Virtual Scene by Computer AR View slide
  • AUGMENTED REALITY IS… Interactive in real time  Registered in three dimensions  Combines the aspects of both real and virtual worlds  Enhances one’s current perception of reality  View slide
  • HOW DOES AR WORK? HOW AUGMENTED REALITY WORKS?
  • TECHNOLOGIES USED BY AR…  Black and white markers  Detection of points through B & W fiducial markers  Affordable, not supported, not secured, fairly weak  Implemented in small non-commercial projects  Marker Less Tracking (MLT)  Performs active tracking & recognition of real environment on any type of support (visuals, objects, faces, movement)  Does not use special placed markers  Operational on stationary, web or mobile devices
  • TECHNOLOGIES USED BY AR…(CONT.)  Sensor Based Technology  Better user experience due to sensor tags  Sensors are used in locations where MLT are less operational (e.g.: due to lack of light).  Send signal to a receiver within range & are able to curate information pertinent to the individual.  GPS and Compass Technology  Mainly found on smartphones and tablets  Provide useful local web-content information and added services in 2D format at the geolocation of the user.  Takes advantage of the devices' GPS and compass features with access to high-speed wireless networks
  • How is Augmented Reality different from Virtual Reality?
  • Augmented Reality    User maintains real presence in real world System augments the real world scene Supplements the real world with virtual elements Virtual Reality    Completely immersive environment Visual senses are under the control of the system Replaces the real world with the virtual world
  • Where has AR made its impact today?
  • & Training & Gaming & Marketing Augmented Reality Meets business & Entertainment & Industry Maintenance & Social Networking
  • AR IN TRAINING AND EDUCATION
  • AR IN GAMING
  • AR IN INDUSTRY MAINTENANCE
  • AR IN MARKETING
  • AR IN ENTERTAINMENT
  • AR IN SOCIAL MEDIA MARKETING
  • A few examples of Augmented Reality..
  • AR IPHONE GAME – PARALLEL KINGDOM    Mobile location based massively multiplayer game Uses your GPS location to place you in a virtual world on top of the real world Loaded with features such as fighting mechanism, virtual aid to the player, leveling up the character, instant messaging with other players, trading items and food and so on.
  • AR SOCCER GAME Using your own feet to kick through the camera  You can now play a virtual juggling game with any iPhone 
  • AR IN THE MOVIES AR experience timed for Iron Man 2 sequel  Using advanced face-tracking capabilities and movement detection, fans could slip inside Iron Man’s HUD (Heads Up Display) on the promotional website and take a spin as the Marvel superhero  Gesture detection allowed wearers the choice of seeing themselves as Iron Man, or seeing the world through the HUD 
  • AR IN A MARKETING CAMPAIGN Select branches in Mumbai were enabled with BluFi and a HSBC AR application was delivered to users via their mobile bluetooth at zero cost!  Unique AR codes have been printed in different collaterals like leaflets, posters, banners etc along with a call to action communication to download the application and experience augmented reality on their mobile. 
  • AR IN LEARNING  This augmented reality video serves as a review session for an assignment in OSH379: Construction Safety. The assignment requires students to study a series of images of a 3D work zone model to conduct an analysis of the problems with the work zone.
  • THANK YOU!