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Steps For Planning Dissemination, N. Geeson

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  • 1. Steps for planning dissemination N. Geeson, MEDES
  • 2. It is all about deciding on your message, and delivering it: making it practical, making it memorable…
  • 3. WB 6: Dissemination Training Rabat, October 2009
  • 4. It is all about targeting the audience: How does desertification affect them personally? How do your results help them?
  • 5. Steps to planning dissemination 1. Identify the range of stakeholder groups 2. Identify the complexity of information required 3. Identify the ideal formats for information
  • 6. Steps to planning dissemination 4. Choose the most relevant from all the Messages coming out of WBs 1-5 5. Assemble Packages of information coming out of WBs 1-5 or the HIS, or adapt this material for specific stakeholder groups 6. Determine what needs to be translated 7. Use the Packages for key stakeholder groups and other suitable stakeholders
  • 7. Steps to planning dissemination 8. Adapt these Packages for other peripheral groups of stakeholders 9. Determine the best ways for dissemination to happen, e.g. exhibitions, community events, social events, conferences, TV interviews, podcasts, videos, DVDs, other written material, etc. 10. Plan timetables to put these methods into action.
  • 8.
    • As well as using the Harmonised Information System, brochures, leaflets, reports, posters, video-clips, press releases, PowerPoint presentations, etc. additional ideas include:
      • Use education experts, involve local schools
      • Use the local press, local radio, workshops, SME visits
      • Produce short on-line videos and other visual multimedia
      • Use existing community meetings to introduce results of DESIRE
      • Form reflection groups of stakeholders, to give feedback
      • Use podcasts, policy briefs, Wikis (user editable web pages)
      • Involve communication experts for developing communication products
      • Mount a photographic exhibition
      • Encourage influential local people, extensions services and NGOs to spread the word about DESIRE
      • Find ways to actively distribute leaflets or booklets
      • Lobby for funding to extend dissemination activities and development of dissemination products
  • 9. Appearance of dissemination products Adaptation of standard templates for DESIRE posters, newsletters, etc. allows DESIRE to be seen as a BRAND All photos, diagrams, etc. must have an author (See the section on intellectual property and copyright in the Manual) All DESIRE products must acknowledge EC funding and include a standard disclaimer