WHO IS MEDEMERKERS? Koen Delvaux Luc Galoppin @kodel @lucgaloppin Koen combines market and Luc picked up his organizational technology insights to discover change skills on large scale new business opportunities. ERPprojects and is the author of the book Managing Organizational experience: Change During SAP 16y innovative projects Implementations. 11y telecom experience experience: +14y organizational change management TWO INDEPENDENT CONSULTANTS
CUSTOMERS MOSTLY LARGE, COMPLEX, CHANNEL BASED ORGANIZATIONS
OUR VISION SOCIAL MEDIA LEADS TO LIQUID ORGANIZATIONS Social media leads to more transparency, causing customers and partners to be involved in the internal business processes, making them part of your organization. Your own employees are the catalyst for this movement.
OUR APPROACH1. ANALYSIS / STRATEGY Your position - Your ambitions - Your compass2. EXECUTION The creation of a core team in your organization The roll-out of a social architecture Your presence on social media and in social networks3. TRANSFER To an internal Social Architect To a team of internal reporters To the CCO (Chief Customer Ofﬁcer)
connectivity COMMUNICATION identity What can you do with social media? skills LEARNING knowledge attitude What training do we need?1. ANALYSIS roles ORGANIZATION responsibilities How do we support our own staff? support leverage activities PERFORMANCE dashboard How do we measure our results? A social media audit with 4 dimensions and 10 measuring points to deﬁne your strategy.
Community management Reputation management2. EXECUTION Content creation Copywriting Applications & pages Video interviews We focus on project/program management, process structure across departments and training. Your own staff can fulﬁll the different roles themselves.
A social architecture that is using the network of people3. TRANSFER Social media integrated in your organization, not as a separate silo or communications instrument Change management - how to redeﬁne impacted jobs External consultants (like us) are no longer needed
COMMUNICATIE LEREN VERBONDENHEID VAARDIGHEDEN KENNISSOCIAL MEDIA COMPASS IDENTITEIT ATTITUDE ROLLEN HEFBOMEN VERANTWOORDELIJKHEDEN DASHBOARD SUPPORT PERFORMANTIE ORGANISATIE TOESCHOUWER SPELER Huidigeposi+e An instrument developed by MedeMerkers SPELVERDELER Gewensteposi+e Puts your organization in line with customers Identiﬁes problem areas and guides your strategy
LIQUID ORGANIZATION MODEL ad s es ju s as st PILOT re pe y at tr AWAKE DEPLOY EMBED SUSTAINCOMMUNICATIE LEREN strategic differentiation ds revenue growth VERBONDENHEID VAARDIGHEDEN e KENNIS ds brand ne IDENTITEIT operational e ATTITUDE ne er product efﬁciency t om ess community legal com- cus ROLLEN sin HEFBOMEN corporate responsibility pliance bu VERANTWOORDELIJKHEDEN DASHBOARD SUPPORTPERFORMANTIE ORGANISATIE TOESCHOUWER SPELER Huidigeposi+e SPELVERDELER Gewensteposi+e A model to transform organizations and make them liquid by using internal and external social media exposure