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Gamification as umbrella for social media
Gamification as umbrella for social media
Gamification as umbrella for social media
Gamification as umbrella for social media
Gamification as umbrella for social media
Gamification as umbrella for social media
Gamification as umbrella for social media
Gamification as umbrella for social media
Gamification as umbrella for social media
Gamification as umbrella for social media
Gamification as umbrella for social media
Gamification as umbrella for social media
Gamification as umbrella for social media
Gamification as umbrella for social media
Gamification as umbrella for social media
Gamification as umbrella for social media
Gamification as umbrella for social media
Gamification as umbrella for social media
Gamification as umbrella for social media
Gamification as umbrella for social media
Gamification as umbrella for social media
Gamification as umbrella for social media
Gamification as umbrella for social media
Gamification as umbrella for social media
Gamification as umbrella for social media
Gamification as umbrella for social media
Gamification as umbrella for social media
Gamification as umbrella for social media
Gamification as umbrella for social media
Gamification as umbrella for social media
Gamification as umbrella for social media
Gamification as umbrella for social media
Gamification as umbrella for social media
Gamification as umbrella for social media
Gamification as umbrella for social media
Gamification as umbrella for social media
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Gamification as umbrella for social media

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This presentation was given at the Social Media Forum 2011 in Brussels, Belgium #smf11. …

This presentation was given at the Social Media Forum 2011 in Brussels, Belgium #smf11.
Since I was the moderator of the day, I used gamification as an umbrella to capture the dynamics behind what other presenters proposed as the mechanics of their cases.

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Transcript

  • 1. Social Media & gamification By MedeMerkers for delivered by @kodel
  • 2. WHAT IS GAMIFICATION?
  • 3. Using game theory toencourage user engagement
  • 4. NOT ABOUT GAMES!
  • 5. FROM: GABE ZICHERMANN Incremental Systemic action view Response to incentives Gamification is the intersection of loyalty, game design and behavior
  • 6. SOME EXAMPLES
  • 7. EXAMPLE OF USE Piano stairs And less people use the escalator
  • 8. GAMIFICATION IN ACTION ‘Nudge’ is about influencing without economic incentive (choice arch.)
  • 9. GAMIFICATION IN ACTION Giving car drivers feedback Who is the best eco driver?
  • 10. GAMIFICATION IN ACTION Leaderboard in a Facebook page Creating your own ‘foursquare’ ranking
  • 11. GAMIFICATION IN ACTION TopGear’s fan of the month creating an incentive to submit content
  • 12. GAMIFICATION IN ACTION LinkedIn gives you a progress bar Encouraging to continue (but: no levels)
  • 13. GAMIFICATION IN ACTION Huffington post using badges Reading & sharing creates status
  • 14. SOCIAL NEWS BADGES Facebook shows activity feed If others are doing it, it must be good
  • 15. SOCIAL NEWS BADGES Klout is using achievements (but what is the meaning behind them?)
  • 16. KNOW YOUR AUDIENCE
  • 17. PEOPLE WANT TO ACHIEVE THINGS I want to be someone! Preferably from behind my computer
  • 18. Bartle’s player types (MUD)
  • 19. REWARD SYSTEMS
  • 20. MOTIVATION DRIVERS STATUS ACCESS POWER STUFF
  • 21. MOTIVATION DRIVERS STATUS ACCESS POWER STUFF
  • 22. MOTIVATION DRIVERS STATUS ACCESS POWER STUFF
  • 23. MOTIVATION DRIVERS STATUS ACCESS POWER STUFF
  • 24. MOTIVATION DRIVERS STATUS ACCESS POWER STUFF
  • 25. sticky cheap S A P Stemporary expensive
  • 26. HOW TO DESIGN WITH GAMIFICATION
  • 27. DYNAMICS - MECHANICS drawing by @lucgaloppin
  • 28. DESIGN MECHANICS FLOW drawing by @lucgaloppin
  • 29. SUSTAINABILITY OF GAMIFICATION
  • 30. WARNING: PURPOSE IS KEY (Autonomy & Mastery) + Purpose Add something meaningful or it dies
  • 31. EXAMPLE OF PROGRESS EXTRINSIC INTRINSIC MOTIVATION
  • 32. UMBRELLA FOR SOCIAL MEDIA
  • 33. APPLIED TO SOCIAL MEDIA
  • 34. APPLIED TO SOCIAL MEDIA For each presentation: What MECHANICS are applied? Why are they there? (what DYNAMICS do they implement)
  • 35. Interested? MedeMerkers Kardinaal Mercierplein 2 2800 Mechelen 016/81.91.33 info@medemerkers.be twitter: @medemerkers www.medemerkers.be

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