Social Media &            gamification           By MedeMerkers for                      delivered by @kodel
WHAT IS GAMIFICATION?
Using game theory toencourage user engagement
NOT ABOUT GAMES!
FROM: GABE ZICHERMANN                        Incremental            Systemic                        action                ...
SOME EXAMPLES
EXAMPLE OF USE                 Piano stairs                 And less people use the escalator
GAMIFICATION IN ACTION                         ‘Nudge’ is about influencing                         without economic incent...
GAMIFICATION IN ACTION                         Giving car drivers feedback                         Who is the best eco dri...
GAMIFICATION IN ACTION                         Leaderboard in a Facebook page                         Creating your own ‘f...
GAMIFICATION IN ACTION                         TopGear’s fan of the month                         creating an incentive to...
GAMIFICATION IN ACTION                         LinkedIn gives you a progress bar                         Encouraging to co...
GAMIFICATION IN ACTION                         Huffington post using badges                         Reading & sharing creat...
SOCIAL NEWS BADGES                     Facebook shows activity feed                     If others are doing it, it must be...
SOCIAL NEWS BADGES                     Klout is using achievements                     (but what is the meaning behind the...
KNOW YOUR AUDIENCE
PEOPLE WANT TO ACHIEVE THINGS                                I want to be someone!                                Preferab...
Bartle’s player types (MUD)
REWARD SYSTEMS
MOTIVATION DRIVERS                     STATUS                     ACCESS                     POWER                     STUFF
MOTIVATION DRIVERS                     STATUS                     ACCESS                     POWER                     STUFF
MOTIVATION DRIVERS                     STATUS                     ACCESS                     POWER                     STUFF
MOTIVATION DRIVERS                     STATUS                     ACCESS                     POWER                     STUFF
MOTIVATION DRIVERS                     STATUS                     ACCESS                     POWER                     STUFF
sticky          cheap            S            A            P            Stemporary       expensive
HOW TO DESIGN WITH GAMIFICATION
DYNAMICS - MECHANICS                       drawing by @lucgaloppin
DESIGN MECHANICS FLOW                        drawing by @lucgaloppin
SUSTAINABILITY OF GAMIFICATION
WARNING: PURPOSE IS KEY                          (Autonomy & Mastery) + Purpose                          Add something mea...
EXAMPLE OF PROGRESS                      EXTRINSIC                      INTRINSIC                      MOTIVATION
UMBRELLA FOR SOCIAL MEDIA
APPLIED TO SOCIAL MEDIA
APPLIED TO SOCIAL MEDIA                          For each presentation:                          What MECHANICS are applie...
Interested?              MedeMerkers              Kardinaal Mercierplein 2              2800 Mechelen              016/81....
Gamification as umbrella for social media
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Gamification as umbrella for social media

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This presentation was given at the Social Media Forum 2011 in Brussels, Belgium #smf11.
Since I was the moderator of the day, I used gamification as an umbrella to capture the dynamics behind what other presenters proposed as the mechanics of their cases.

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Gamification as umbrella for social media

  1. 1. Social Media & gamification By MedeMerkers for delivered by @kodel
  2. 2. WHAT IS GAMIFICATION?
  3. 3. Using game theory toencourage user engagement
  4. 4. NOT ABOUT GAMES!
  5. 5. FROM: GABE ZICHERMANN Incremental Systemic action view Response to incentives Gamification is the intersection of loyalty, game design and behavior
  6. 6. SOME EXAMPLES
  7. 7. EXAMPLE OF USE Piano stairs And less people use the escalator
  8. 8. GAMIFICATION IN ACTION ‘Nudge’ is about influencing without economic incentive (choice arch.)
  9. 9. GAMIFICATION IN ACTION Giving car drivers feedback Who is the best eco driver?
  10. 10. GAMIFICATION IN ACTION Leaderboard in a Facebook page Creating your own ‘foursquare’ ranking
  11. 11. GAMIFICATION IN ACTION TopGear’s fan of the month creating an incentive to submit content
  12. 12. GAMIFICATION IN ACTION LinkedIn gives you a progress bar Encouraging to continue (but: no levels)
  13. 13. GAMIFICATION IN ACTION Huffington post using badges Reading & sharing creates status
  14. 14. SOCIAL NEWS BADGES Facebook shows activity feed If others are doing it, it must be good
  15. 15. SOCIAL NEWS BADGES Klout is using achievements (but what is the meaning behind them?)
  16. 16. KNOW YOUR AUDIENCE
  17. 17. PEOPLE WANT TO ACHIEVE THINGS I want to be someone! Preferably from behind my computer
  18. 18. Bartle’s player types (MUD)
  19. 19. REWARD SYSTEMS
  20. 20. MOTIVATION DRIVERS STATUS ACCESS POWER STUFF
  21. 21. MOTIVATION DRIVERS STATUS ACCESS POWER STUFF
  22. 22. MOTIVATION DRIVERS STATUS ACCESS POWER STUFF
  23. 23. MOTIVATION DRIVERS STATUS ACCESS POWER STUFF
  24. 24. MOTIVATION DRIVERS STATUS ACCESS POWER STUFF
  25. 25. sticky cheap S A P Stemporary expensive
  26. 26. HOW TO DESIGN WITH GAMIFICATION
  27. 27. DYNAMICS - MECHANICS drawing by @lucgaloppin
  28. 28. DESIGN MECHANICS FLOW drawing by @lucgaloppin
  29. 29. SUSTAINABILITY OF GAMIFICATION
  30. 30. WARNING: PURPOSE IS KEY (Autonomy & Mastery) + Purpose Add something meaningful or it dies
  31. 31. EXAMPLE OF PROGRESS EXTRINSIC INTRINSIC MOTIVATION
  32. 32. UMBRELLA FOR SOCIAL MEDIA
  33. 33. APPLIED TO SOCIAL MEDIA
  34. 34. APPLIED TO SOCIAL MEDIA For each presentation: What MECHANICS are applied? Why are they there? (what DYNAMICS do they implement)
  35. 35. Interested? MedeMerkers Kardinaal Mercierplein 2 2800 Mechelen 016/81.91.33 info@medemerkers.be twitter: @medemerkers www.medemerkers.be
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