Gamification as umbrella for social media

Social Media & gamiﬁcation By MedeMerkers for delivered by @kodel

WHAT IS GAMIFICATION?

Using game theory toencourage user engagement

NOT ABOUT GAMES!

FROM: GABE ZICHERMANN Incremental Systemic action view Response to incentives Gamification is the intersection of loyalty, game design and behavior

SOME EXAMPLES

EXAMPLE OF USE Piano stairs And less people use the escalator

GAMIFICATION IN ACTION ‘Nudge’ is about inﬂuencing without economic incentive (choice arch.)

GAMIFICATION IN ACTION Giving car drivers feedback Who is the best eco driver?

GAMIFICATION IN ACTION Leaderboard in a Facebook page Creating your own ‘foursquare’ ranking

GAMIFICATION IN ACTION TopGear’s fan of the month creating an incentive to submit content

GAMIFICATION IN ACTION LinkedIn gives you a progress bar Encouraging to continue (but: no levels)

GAMIFICATION IN ACTION Hufﬁngton post using badges Reading & sharing creates status

SOCIAL NEWS BADGES Facebook shows activity feed If others are doing it, it must be good

SOCIAL NEWS BADGES Klout is using achievements (but what is the meaning behind them?)

KNOW YOUR AUDIENCE

PEOPLE WANT TO ACHIEVE THINGS I want to be someone! Preferably from behind my computer

Bartle’s player types (MUD)

REWARD SYSTEMS

MOTIVATION DRIVERS STATUS ACCESS POWER STUFF

sticky cheap S A P Stemporary expensive

HOW TO DESIGN WITH GAMIFICATION

DYNAMICS - MECHANICS drawing by @lucgaloppin

DESIGN MECHANICS FLOW drawing by @lucgaloppin

SUSTAINABILITY OF GAMIFICATION

WARNING: PURPOSE IS KEY (Autonomy & Mastery) + Purpose Add something meaningful or it dies

EXAMPLE OF PROGRESS EXTRINSIC INTRINSIC MOTIVATION

UMBRELLA FOR SOCIAL MEDIA

APPLIED TO SOCIAL MEDIA

APPLIED TO SOCIAL MEDIA For each presentation: What MECHANICS are applied? Why are they there? (what DYNAMICS do they implement)

Interested? MedeMerkers Kardinaal Mercierplein 2 2800 Mechelen 016/81.91.33 info@medemerkers.be twitter: @medemerkers www.medemerkers.be

http://www.addingthefun.com	406
http://www.artificialindustry.com	97
http://paper.li	97
http://planeta.wikispaces.com	34
http://www.sociallyperforming.com	25
http://www.fluid-studio.net	22
http://addingthefun.com	17
http://commintomylife.tumblr.com	7
http://a0.twimg.com	6
http://per.jesperbylund.se	3
http://safe.tumblr.com	1
http://www.twylah.com	1
http://twitter.com	1
http://translate.googleusercontent.com	1
http://flavors.me	1
http://www.onlydoo.com	1
http://www.rbbdigitalpark.com	1
http://ciaatechtalk.weebly.com	1
http://education.weebly.com	1

by MedeMerkers on Dec 07, 2011