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How to Bring Together  Local Citizen Media Videos and Global Audiences
 

How to Bring Together Local Citizen Media Videos and Global Audiences

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Presentation made at the Blogging the Future summit at the American University in Cairo, 15-17 May 2009. On how to make good videos to get global attention and good practices for making an impact with ...

Presentation made at the Blogging the Future summit at the American University in Cairo, 15-17 May 2009. On how to make good videos to get global attention and good practices for making an impact with citizen media videos. Under Creative Commons Attribution license.

Versión en español acá:
http://www.slideshare.net/medeamaterial/cmo-acercar-el-video-ciudadano-local-a-un-pblico-global

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    How to Bring Together  Local Citizen Media Videos and Global Audiences How to Bring Together Local Citizen Media Videos and Global Audiences Presentation Transcript

    • Global Voices Online Presents... Bringing Together Local Citizen Videos and Global Audiences
    • Or.... How To Get People to See (and Care About) My Video
    • Exhibit A: The Video
      • You have shot a video of a crucial moment in the history of your city or country.
      • You have shot a video of a crucial moment in the history of your city or country.
      • You have edited it to loving perfection
      • You have shot a video of a crucial moment in the history of your city or country.
      • You have edited it to loving perfection
      • You publish it online
      • You have shot a video of a crucial moment in the history of your city or country.
      • You have edited it to loving perfection
      • You publish it online
      • You wait for viewers to arrive, news to pick the story up and comments to start popping up.
      • You have shot a video of a crucial moment in the history of your city or country.
      • You have edited it to loving perfection
      • You publish it online
      • You wait for viewers to arrive, news to pick the story up and comments to start popping up.
      • You are still waiting.
    • So, ¿what happened?
    • Exhibit B: The Citizen Video Explorer
    • Exhibit B: The Citizen Video Explorer
      • Checks favorite video uploading platforms for new videos
    • Exhibit B: The Citizen Video Explorer
      • Checks favorite video uploading platforms for new videos
      • Searches by country, subject matter, a known recent event, what is on the media.
    • Exhibit B: The Citizen Video Explorer
      • Checks favorite video uploading platforms for new videos
      • Searches by country, subject matter, a known recent event, what is on the media.
      • Knows a limited amount of languages
    • Exhibit B: The Citizen Video Explorer
      • Checks favorite video uploading platforms for new videos
      • Searches by country, subject matter, a known recent event, what is on the media.
      • Knows a limited amount of languages
      • Has a limited amount of character sets installed on browser or computer
    • Exhibit B: The Citizen Video Explorer
      • Checks favorite video uploading platforms for new videos
      • Searches by country, subject matter, a known recent event, what is on the media.
      • Knows a limited amount of languages
      • Has a limited amount of character sets installed on browser or computer
      • Has a superficial grasp of global politics, and maybe in depth grasp of a few locations.
    • Exhibit B: The Citizen Video Explorer
      • Will most likely find citizen videos of already known topics.
    • Exhibit B: The Citizen Video Explorer
      • Will most likely find citizen videos of already known topics.
      • Will be overwhelmed when doing broad searches (ex. Citizen Journalism)
    • Exhibit B: The Citizen Video Explorer
      • Will most likely find citizen videos of already known topics.
      • Will be overwhelmed when doing broad searches (ex. Citizen Journalism)
      • Will be underwhelmed when doing specific searches (ex. Festivals Latin America)
    • First step: Getting people to see your video.
    • First step: Getting people to see your video.
      • Get your audience through the door.
    • ¿How does searching for Online Video Work?
    • ¿How does searching for Online Video Work? Better yet: ¿how doesn't it work?
        • Search engines can't detect content from images or video.
        • The tags, the title, the description and all other text published on the same page as the video are what the search engine looks over to decide if your video is appropriate for the search.
    • ¿What can video producers do? (a few suggestions)
    • Video Producers:
      • Think of your target audience
      • Think of your target audience
      • Are they local or are they global?
      • Do they speak your same language?
      • Do they understand the languages spoken on the video?
      • Are they familiar with the situation on the video?
      • Think about the situation portrayed on your video
      • Think about the situation portrayed on your video
      • Is it known to a large population?
      • Is it on the news?
      • Is it a recent development?
      • Does it connect with “hot” news?
      • Is it timeless or will it “expire”?
      • Think about the desirable outcome for your video
      • Think about the desirable outcome for your video
      • Raise awareness
      • Appear on main media
      • Get Action:
        • Personal
        • Local
        • National
        • International
      • Fame and Fortune
    • Decisions If target audience speaks more than one language you can:
    • Decisions If target audience speaks more than one language you can: Make one video with transcriptions in both languages, spoken in one language and subtitled in another.
    • Decisions If target audience speaks more than one language you can: Make one video with transcriptions in both languages, spoken in one language and subtitled in another. Make two videos, one for each target audience.
    • Tagging
    • Tagging
      • Use the language(s) of your target audience.
      • Use both broad and specific terms.
      • Use synonyms.
    • Tagging
      • For video in both languages
      • Elections Democracy Government International Colombia Bogota Peaceful Protest Youth Downtown Citizen Journalism Video Ciudadano Periodismo Protesta Pacifica Juvenil Jóvenes Elecciones Gobierno Internacional Centro
    • Captions, transcription and subtitling
      • Text makes videos accessible:
      • Text makes videos accessible:
      • For Search Engines.
      • Text makes videos accessible:
      • For Search Engines.
      • For those who have a better grasp of the written than spoken language
      • Text makes videos accessible:
      • For Search Engines.
      • For those who have a better grasp of the written than spoken language
      • For those with an auditive impairment
      • Text makes videos accessible:
      • For Search Engines.
      • For those who have a better grasp of the written than spoken language
      • For those with an auditive impairment
      • For those with visual impairments who depend on software that reads text.
      • Text makes videos accessible:
      • For Search Engines.
      • For those who have a better grasp of the written than spoken language
      • For those with an auditive impairment
      • For those with visual impairments who depend on software that reads text.
      • For those who speak a foreign language.
      • Text makes videos accessible:
      • For Search Engines.
      • For those who have a better grasp of the written than spoken language
      • For those with an auditive impairment
      • For those with visual impairments who depend on software that reads text.
      • For those who speak a foreign language.
      • For videos without clear audio.
      • In the future, Google will be able to search the captions on a video, making it more important to include them.
    • Tools:
        • Your video editing software
        • Online video subtitling community:
        • http://dotsub.com
        • Video captioning or subtitling:
        • http://overstream.com
    • Give context:
    • Give context:
      • Assume viewer knows no previous information on situation shown on video.
      • Assume viewer knows no previous information on situation shown on video.
      • Explain in general terms:
        • follow proper names with clarification
        • Define acronyms
      • Assume viewer knows no previous information on situation shown on video.
      • Explain in general terms:
        • follow proper names with clarification
        • Define acronyms
      • Define course of action you wish viewer to take
      • Assume viewer knows no previous information on situation shown on video.
      • Explain in general terms:
        • follow proper names with clarification
        • Define acronyms
      • Define course of action you wish viewer to take
      • Include attribution information, website links, etc.
      • Assume viewer knows no previous information on situation shown on video.
      • Explain in general terms:
        • follow proper names with clarification
        • Define acronyms
      • Define course of action you wish viewer to take
      • Include attribution information, website links, etc.
      • Fill out all the fields on the video description.
    • Make it available
      • Upload it to different video platforms, for example:
        • http://youtube.com
        • http://dailymotion.com
        • http://vimeo.com
        • http://blip.tv
        • http://dotsub.com
        • http://dogooder.tv
        • http://facebook.com
    • Publish your work under a license that allows people to share and distribute your work freely, or make it easy for people to contact you to ask for permission to use it.
    • Publish your work under a license that allows people to share and distribute your work freely, or make it easy for people to contact you to ask for permission to use it. For example: Creative Commons
    • Publish your work under a license that allows people to share and distribute your work freely, or make it easy for people to contact you to ask for permission to use it. For example: Creative Commons Add it to Creative Commons databases.
    • Finally...
    • Show, Tell, Ask:
      • Don't be afraid to:
      • Post your work on your social networks
      • Tell your contacts
      • Contact strangers and tell them about your video.
      • Ask people to share it with others and promote it
    • Afterthoughts
      • How to find citizen media videos:
        • Search for specific keywords and use synonyms for words within your area of interest.
        • Make your searches routine, to keep up to date with latest uploads
        • Use advanced search options.
        • Make your search on specialized engines
        • Search microblogging platforms such as twitter
    • Thank You!
    • Feel free to share, copy, modify and distribute (and translate!) This work is licensed under the Creative Commons Attribution 3.0 Unported License. To view a copy of this license, visit http://creativecommons.org/licenses/by/3.0/ or send a letter to Creative Commons, 171 Second Street, Suite 300, San Francisco, California, 94105, USA.