We need to reflect the company in our website, we are a young creative company and not a faceless corporation.There is a need to communicate a clear message to our customers, if they don’t understand why would they do business with us. A website is about communicating to your audience
Most of the users don’t even know what CMS means, let’s not bombard them with technical terms to optimize for search engine’s only.
The tone of voice that needs to be set on our website needs to be clear (not too many technical terms or explain them). Also we need to communicate in a relaxed, catchy and creative manner to make our audience feel comfortable and make sure the message sticks.
Example what we could write on the homepage.
We need to be able to make our message impossible to miss to communicate clearly.This is an example of how to do this on the contact page.
This is our message on the current contact page, feel confused? What is a request to a quick contact us???
Show our passion, tell the user what to do… let them know we are service orientated.
We need to remove all “dead” content that does not serve any purpose making things clear for our users.
Any user who click the FAQ will definitely not expect to find a roadmap for the company in there. And while the abbreviation for the company could be left in as a “fun” fact this really is not the most important question anybody will ask.
This should never ever happen again on the new site.
Just as joke ^_^
Example how it could look
1st Proposal TNT
TNT Makeover 2009
Why a makeover?
• We don’t communicate clear
• We are missing personality
• We don’t have any concept
Do you need help realizing your online
We have over 10 years of experience in interactive
media, developing creative solutions for the web. This is not
just our job it’s our passion. We would love to hear your ideas
and discuss how we can help you realize them.
We need to be make our message impossible
to miss for out audience.
Sometimes by telling them exactly what to do.
“Use this form to request a quick contact us.
Fill out the form below to send e-mail to us.”