What’s the Power behind 2D Barcodes? Are they the Foundation of the Revival of Print Media?

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    What’s the Power behind 2D Barcodes? Are they the Foundation of the Revival of Print Media? - Presentation Transcript

    1. What‘s the Power behind 2D Barcodes? Are they the Foundation of the Revival of Print Media? Paul Schmidmayr Martin Ebner Frank Kappe Social Learning / Computer and Information Services Institute for Information Systems and Computer Media
    2. Introduction
      • Combination of 2 technologies:
      • 2D Barcodes
      • Camera-equipped mobile phones
      • Link from the real world to the digital one
    3. Overview
      • Types of 2D Barcodes
      • Mobile tags and camera equipped mobile phones
      • Applications of barcodes related to print media
      • Issues to be solved
      • Conclusion
    4. 2D-Barcodes für Mobile Tagging
    5. QR-Code (QR)
      • „ Quick Response“ Code
      • develped by Denso-Wave Corp., Japan 1994
      • patent not exercised
      • originally for logistics applications
      • agreement between mobile network operator and mobile device manufacturer 2002 to use QR-Codes. Within 9 months barcode-readers (from 3G Vision) pre-installed on most of the new mobile devices. Meanwhile on approx. 75% of all jap. mobile phones
      • allows the coding of kanji-characters
    6. Data Matrix (DM)
      • 1988 developed by NASA, DoD and other companies
      • like QR-Code also ISO-standard
      • Requires approx. 37% less area than QR-Code for the same data
    7. Beetagg (BT)
      • Swiss company ConnVision
      • Codes optimized for european devices (no autofocus and macrolens)
      • Support for several OS (Symbian, Windows Mobile, Palm, Java)
      • Branding (with QR-Code and Data Matrix also possible)
      • Proprietary (advantages vs. disadvantages)
      • Cooperations with several companies
    8. ShotCode
      • Most seen in america
      • Big campaigns in Mexiko with Coca Cola
      • Diameter of code is usually: 3,5 cm
    9. Capacity of data storage (1/2)
      • How many characters can be encoded?
        • Number of characters determines the size of the code (QR, DM). The question has to be: „which size of code can still be read with mobile devices?“
        • Recommendation: usage of service to shorten the URL to 16 characters max.
    10. Capacity of data storage (2/2)
      • Encoding of data types (e.g. images)?
        • determined by the size of the code
        • Images are possible: the data can be split to several QR-Codes
        • Ringtones
    11. Conclusion 2D Barcodes
      • QR-Code and Data Matrix ISO-standard
      • Open mobile alliance, GSM association, GS1 agreed last July to use both as a standard
      • interoperability reasons ask for standarized data format
    12. Mobile tags and mobile phones
      • Placing the 2D Barcodes in the real world: „mobile tagging“
      • Barcode reader at the moment only pre-installed on high end devices
      • Reader for most java-enabled mobile phones available to download
      • Connetion to internet
    13. How does it work?
      • 1) starting barcode reader on mobile phone
      • 2) directing the camera over the barcode
      • 3) application decodes automatically
      • 4) save data, follow link,...
    14. Barcode-Reader
      • I-Nigma, Kaywa, Neoreader
      • Zxing Projekt von Google (Java-Library)
      • readers are free
      • for some codes generation and administration e.g.: BeeTagg, ShotCode with costs
    15. applications (1/2)
      • business card (vCard)
      • calendar entry (iCalendar)
      • simple text
      • phone number
      • preformated SMS or email (subscription,...)
      • RssFeed
      • data exchange from the display of a second device
      • tattoo
      • print on clothes (T-Shirt, bags,...)
    16. applications (2/2)
      • URL (mp3, video,...)
      • coupons (McDonalds)
      • print(newspaper, magazine, flyer,...)
      • blackboard
      • flatscreen
      • mobile payment (H&M, Scanbuy)
      • videos: Pet Shop Boys
    17. applications print media
      • Welt Kompakt (Nov 2007): german newspaper: link from print to online content
      • Spektacle (Nov 2007): bi-monthly magazine for design, fashion and music (London); online update weekly basis
      • Google Print Ads (Nov 2007): barcodes as additional offer
    18. Advantages for publisher
      • measurement: when people are reading which content in the newspaper.
      • topics with greatest interest
      • new revenue stream for newspapers: affiliate link
      • polls
      • comments on articles
      • whole interview as mp3-download
      • prize games
    19. Advantage for reader/user
      • A short URL like tinyurl.com/6r2xhs needs about 41 keystrokes on a mobile device – and this is a short URL
      • The data entry is a barrier on mobile devices: also with the best content delievered
      • One pillar of Web 2.0 is the participation – 2D-Barcodes with mobile phones provide a simple and easy way for readers to participate on the content of the paper undependent of their location
    20. Conclusion
      • 2D-Barcodes together with a camera-equipped mobile phone provide a simple method to improve the data input to the mobile device
      • Since the agreement of OMA, GSMA for standardization the widespread usage can be expected in the near future
      • Offers several advantages to enrich the print media with a different experience
    21. contact
      • http://qr.tugraz.at
      • Paul Schmidmayr
        • Paul. [email_address] . tugraz .at
      • Dipl.-Ing.Dr.techn. Martin Ebner
        • Martin. [email_address] .at
      • Univ.-Prof. Dipl.-Ing. Dr.techn. Frank Kappe
        • [email_address] .at

    + Martin EbnerMartin Ebner, 2 years ago

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