Preparing App Submission

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Lecture Notes iPhone Development at TU Graz

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Preparing App Submission

  1. 1. 1 n 0 io 2 rs z e 1 är VM a- etB Preparing App Submission Martin Ebner
  2. 2. Design App Marketing Business Model App StorePreparing App Submission- Martin Ebner 2011 http://www.flickr.com/photos/aemkei/198970583
  3. 3. http://www.flickr.com/photos/stephenliveshere/250294928
  4. 4. Design „... people should love your app - they have to use within their daily routines.“ • Design and Usability of the App is the key for success • Provide a clear and clean layout - users have to use your app from the very first beginning without any help • Users should not think about your app at any time, they should simply use itPreparing App Submission- Martin Ebner 2011
  5. 5. Size of Icons „...To support resolution independence,you should provide high-resolution versions of your icons ...“Preparing App Submission- Martin Ebner 2011
  6. 6. Application Icons „... branding and strong visual design should come together into a compact, instantly recognizable, attractive package“ • Create different sizes of your application icon for different devices • The Icon is must be seen as branding of the app - the first contact of the user with your productPreparing App Submission- Martin Ebner 2011
  7. 7. Launch Image „... branding and strong visual design should come together into a compact, instantly recognizable, attractive package“ • Give the user the feeling your app is quick and fast • Help the user to get familar with your appPreparing App Submission- Martin Ebner 2011
  8. 8. App Store http://www.flickr.com/photos/dynamosquito/4609181258Preparing App Submission- Martin Ebner 2011
  9. 9. App Store „... be aware that the app store is the centre of user‘s decisions ... “ • Make a good description of you app in few words • Think carefully about keywords - users will search for them and you never can change them • Provide good and impressive screenshotsPreparing App Submission- Martin Ebner 2011
  10. 10. MarketingPreparing App Submission- Martin Ebner 2011 http://www.flickr.com/photos/yewenyi/355679183
  11. 11. Online Marketing „... a good app is the best technical solution for the target group ... “ • Provide an own website for you product • Think about a carefully Social Media Strategy (Twitter, Facebook, Blogs ...) • Essential Question: How can you reach your users that they get aware of your app • Provide a light version of you appPreparing App Submission- Martin Ebner 2011
  12. 12. Business modelhttp://www.flickr.com/photos/lennarthuizing/163813677
  13. 13. Business model „... hm - one day I would like to earn some money with my app ... “ • Paid Downloads • Mobile Advertising • In-app Purchases • ... but there are more possibilities, just be creative (subscriptions, data sales, ...)Preparing App Submission- Martin Ebner 2011
  14. 14. Lehrbuch für Lernen und Lehren mit Technologien http://l3t.eu SOCIAL LEARNING Computer and Information Services Graz University of Technology Graz University of Technology Martin Ebner http://elearningblog.tugraz.atmebner http://elearning.tugraz.at martin.ebner@tugraz.at

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