Open Educational Resources are different

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Presentation at MWB 2011, Innsbruck 2011

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Open Educational Resources are different

  1. 1. Martin Ebner, Sandra SchönOER are differentL3T as Open Educational Resource Presentation at „Cultures and Ethics of Sharing“, 2011-11-18, Innsbruck
  2. 2. OpenEducationalResources
  3. 3. TRADITIONAL EDUCATIONAL RESOURCESOPEN EDUCATIONAL RESOURCES
  4. 4. FOR FREE (RE-) USABLE OPEN STANDARDSOpenEducationalResources
  5. 5. Envisaged GoalsOER are different
  6. 6. Envisaged organisational changes through strategic implementation of OER Collaboration with Fokus of Implementation Change or Introduction of new development learning approaches external students and cultures and teachers (e.g. open learning) (e.g. open innovation) Optimisation Accessibility of materials Public relations Quality assurance Marketing Existing target groups New target groups Direction of implementationQuelle: Schaffert, 2010. In Ehlers & Schneckenberg (Hrsg.)
  7. 7. OER are different… and their development, too.
  8. 8. (pre-) quality PR and (re-) innovation production funding assurance marketing funding € €Value creation chain of educational resources
  9. 9. … exemplarily „Lehrbuch für Lernenund Lehren mit Technologien“ (l3t.eu)
  10. 10. (pre-) innovation production quality PR and (re-)funding assurance marketing funding € €
  11. 11. TRADITIONAL EDUCATIONAL RESOURCES (pre-) innovation production quality PR and (re-) funding assurance marketing funding € €
  12. 12. ● employment ● mostly (also) voluntary ● Sometimes with remunerationTRADITIONAL EDUCATIONAL RESOURCES (pre-) innovation production quality PR and (re-) funding assurance marketing funding € €
  13. 13. OPEN EDUCATIONAL RESOURCES (pre-) innovation production quality PR and (re-) funding assurance marketing funding € €
  14. 14. ● employment ● sometimes (also) voluntary ● Sometimes funded through OER projects (Hewlett-Packard-Foundation, EC)OPEN EDUCATIONAL RESOURCES (pre-) innovation production quality PR and (re-) funding assurance marketing funding € €
  15. 15. ● Mostly voluntarily ● 2 initiators, 8 P. core team, 115 authors, 200 participants ● post calculated approx. 3.800 h/ 2.000 € non-personnel-costs ● Crowdfunding experiment for additional (small) projectOPEN EDUCATIONAL RESOURCES: L3T (pre-) innovation production quality PR and (re-) funding assurance marketing funding € €
  16. 16. (pre-) innovation production quality PR and (re-)funding assurance marketing funding € €
  17. 17. ● New topics decided by single persons ● Production is complex and time-consuming (→ easily out-dated) ● Limited in usage (esp. concerning usage in teaching)TRADITIONAL EDUCATIONAL RESOURCES (pre-) innovation production quality PR and (re-) funding assurance marketing funding € €
  18. 18. ● New topics by users ● Often innovative, creative ● New formats mostly welcomeOPEN EDUCATIONAL RESOURCES (pre-) innovation production quality PR and (re-) funding assurance marketing funding € €
  19. 19. ● Topics by authors and editors ● Many new, current topics ● Space for new things: open call, open reviewOPEN EDUCATIONAL RESOURCES: L3T (pre-) innovation production quality PR and (re-) funding assurance marketing funding € €
  20. 20. Example: Call for Chaptershttp://www.youtube.com/watch?v=SM3HJ_Y3rLc
  21. 21. (pre-) innovation production quality PR and (re-)funding assurance marketing funding € €
  22. 22. ● Professors and colleagues ● Time plan and framework specified by publisher ● Contributions of single persons or small teamsTRADITIONAL EDUCATIONAL RESOURCES (pre-) innovation production quality PR and (re-) funding assurance marketing funding € €
  23. 23. ● Often work of unknown people ● Often collaborative work (mostly Wiki based) ● Feedback by unknown ● Often amateurs ● Often not finished (beta version)OPEN EDUCATIONAL RESOURCES (pre-) innovation production quality PR and (re-) funding assurance marketing funding € €
  24. 24. ● instructions ● Scrict time plan (enddate!) ● Teams with unknown persons ● Different toolsOPEN EDUCATIONAL RESOURCES: L3T (pre-) innovation production quality PR and (re-) funding assurance marketing funding € €
  25. 25. Writing with teams: the unknown team members Worked with unknown peopleWorked partly with unknown people Worked with known people From a report by Karin Redl
  26. 26. (pre-) innovation production quality PR and (re-)funding assurance marketing funding € €
  27. 27. ● Mostly by peers ● Sometimes professional lectorate ● Sometimes (double) blindTRADITIONAL EDUCATIONAL RESOURCES (pre-) innovation production quality PR and (re-) funding assurance marketing funding € €
  28. 28. ● Oft not implemented in the production process, but ● Peer review and editorial management ● Rating systems ● Recommender systemsOPEN EDUCATIONAL RESOURCES (pre-) innovation production quality PR and (re-) funding assurance marketing funding € €
  29. 29. ● Open review ● List of criteria ● editorship .... to sum up: traditionalOPEN EDUCATIONAL RESOURCES: L3T (pre-) innovation production quality PR and (re-) funding assurance marketing funding € €
  30. 30. (pre-) innovation production quality PR and (re-)funding assurance marketing funding € €
  31. 31. ● Normally by specialists publishers and printersTRADITIONAL EDUCATIONAL RESOURCES (pre-) innovation production quality PR and (re-) funding assurance marketing funding € €
  32. 32. ● Also through other channels, e.g. iTunes ● Very often by organisations and associations ● Often itself used as PR measureOPEN EDUCATIONAL RESOURCES (pre-) innovation production quality PR and (re-) funding assurance marketing funding € €
  33. 33. ● Intense social media marketing ● Already during the development process ● e.g. facebook page, videos, links ● Online flashmob when going onlineOPEN EDUCATIONAL RESOURCES: L3T (pre-) innovation production quality PR and (re-) funding assurance marketing funding € €
  34. 34. Example„Marketing Film“http://www.youtube.com/watch?v=LM1bvZta0B4
  35. 35. more: http://l3t.eu/presse
  36. 36. (pre-) innovation production quality PR and (re-)funding assurance marketing funding € €
  37. 37. ● Books sales ● Reputation effects for authorsTRADITIONAL EDUCATIONAL RESOURCES (pre-) innovation production quality PR and (re-) funding assurance marketing funding € €
  38. 38. ● PR-, marketing effects for authors and institutions ● … ?OPEN EDUCATIONAL RESOURCES (pre-) innovation production quality PR and (re-) funding assurance marketing funding € €
  39. 39. ● Reputation effects ● Book sales revenue, e-book apps revenue ● „godparents“ for chapters (sponsoring) ● Social payment (FlattR, Paypal)OPEN EDUCATIONAL RESOURCES: L3T (pre-) innovation production quality PR and (re-) funding assurance marketing funding € €
  40. 40. Also as printed version452 pageshardcover, colourBod on DemandISBN 978-3844204377 – 129 Eurossoftcover, black-whiteVerlag: ePubliISBN 978-3842340114 – 69 Euros
  41. 41. L3T as E-BookiPad und Android Tablet http://l3t.eu
  42. 42. OER are different… and L3T is special!
  43. 43. L3T Analytics … in 9 monthsmore: http://l3t.tugraz.at/analytics
  44. 44. Who read L3T?more: http://l3t.eu/visualisation
  45. 45. http://l3t.eu/ontourThanks to Martin Boeckle!
  46. 46. Thanks to our godparents and sponsors: Credit Suisse, Zürich Evolaris Next Level, Graz Land Steiermark, Graz Webducation, Wien Apple Hard & Soft, Salzburg Invitation to our forthcoming talks (in german): http://l3t.eu/talkcontact : raz.atDr. Martin Ebner des og.tug S l i bl gDr. Sandra Schön arnin //ele http:martin.ebner@l3t.euhttp://l3t.eu

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