Getting Granular on Twitter:
Tweets from a Conference and
 Their Limited Usefulness for
       Non-participants


Martin E...
Increase of
   devices




http://www.flickr.com/photos/toddhiestand/197704394/
Mobile Learning?




  http://flickr.com/photos/thomcochrane/416206133/
Getting Granular on Twitter
Ebner,Mühlburger, Scha...
„Hence, learning materials must be designed
                          for easy access by the nomadic learners
            ...
Is microblogging a possibility for a specific
            community to exchange ideas, interests and
                     ...
Microblogging is a small-scale form of blogging, generally
made up of short, succinct messages, used by both users and
 bu...
http://www.jaiku.com

  http://www.pownce.com(do
                  wn on December 15, 2008)




                          ...
http://www.twitter.com




Getting Granular on Twitter
Ebner,Mühlburger, Schaffert, Schiefner, Reinhardt, Wheeler
What the hell is twitter?



           - 140 character
           - from mobile, client or web interface
           - Fol...
btw, thanks for the last
                                          slide to ...




Getting Granular on Twitter
Ebner,Mühl...
http://www.slideshare.net/mweller/twitter-microblogging-and-living-in-the-stream-presentation?type=powerpoint
Getting Gran...
http://www.readwriteweb.com/archives/5_ways_to_have_fun_with_twitter.php

Getting Granular on Twitter
Ebner,Mühlburger, Sc...
Different kind of people
                                                     using microblogs
                           ...
http://cogdoghouse.wikispaces.com/TwitterCycle

Getting Granular on Twitter
Ebner,Mühlburger, Schaffert, Schiefner, Reinha...
Twitter ok, but
                                                             how can we use it
                           ...
Pre-studies – Use of Twitter at conferences




                                  • ED-Media 2008
                        ...
Twitter stream beside
                                               keynote(ED-Media 2008)




Getting Granular on Twitte...
„in the background we
   discussed things more
deeply than the guys on the
           stage“



                  versus

...
Number of Tweets at ED-Media 2009




Getting Granular on Twitter
Ebner,Mühlburger, Schaffert, Schiefner, Reinhardt, Wheel...
„... top trend makers show who is the
                                                  heartbeat of this online community...
Research outcomes –
       Twitter can be used in the context of conferences:


               • for communication amongst...
Research Question:



                                  Is Twitter proper to report from a
                               ...
Study:


                     •Educamp Hamburg 2010 (barcamp; unconference)
                     • Twitter was monitored f...
Four categories of Tweets:

                     •Irrelevant Tweets
                          “Who found my drinking cup? ...
Analyses of participants




Getting Granular on Twitter
Ebner,Mühlburger, Schaffert, Schiefner, Reinhardt, Wheeler
Categories of Tweets (manual analysis)




Getting Granular on Twitter
Ebner,Mühlburger, Schaffert, Schiefner, Reinhardt, ...
Detailed Analysis of Tweets (manual analysis)




Getting Granular on Twitter
Ebner,Mühlburger, Schaffert, Schiefner, Rein...
Discussion


                     •Keyword extraction (automatically analysis) did
                       not show any int...
Main Outcome:


                                  If we reduce the tweets to those
                              occurring...
Practically, the obviously limited
                      usefulness of the tweets of the
                      EduCamp par...
Interpretation – Twitter usage follows other logic:

                     • usage as backchannel with limited comprehensio...
Outlook:


                                  How must a web-based application
                                  that can a...
http://grabeeter.tugraz.at




Getting Granular on Twitter
Ebner,Mühlburger, Schaffert, Schiefner, Reinhardt, Wheeler
Archive
         and
       Search
       offline




Getting Granular on Twitter
Ebner,Mühlburger, Schaffert, Schiefner, ...
Grabeeter allows ...


                             • Micro-content (tweets) is achievable
                             du...
Microblogging as
                   potential
                 for the future
     - if we see it as a new
    communicati...
Grab and Search your Tweets
                            http://grabeeter.tugraz.at
                  martin.ebner@tugraz.a...
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Getting Granular on Twitter Tweets from a Conference and their Limited Usefulness for Non-Participants

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Transcript of "Getting Granular on Twitter Tweets from a Conference and their Limited Usefulness for Non-Participants"

  1. 1. Getting Granular on Twitter: Tweets from a Conference and Their Limited Usefulness for Non-participants Martin Ebner, Herbert Mühlburger, Sandra Schaffert, Mandy Schiefner, Wolfgang Reinhardt, Steve Wheeler
  2. 2. Increase of devices http://www.flickr.com/photos/toddhiestand/197704394/
  3. 3. Mobile Learning? http://flickr.com/photos/thomcochrane/416206133/ Getting Granular on Twitter Ebner,Mühlburger, Schaffert, Schiefner, Reinhardt, Wheeler
  4. 4. „Hence, learning materials must be designed for easy access by the nomadic learners during using mobile technology regardless of where they are located and which network infrastructure they are using to access information“ Allen, 2007 Getting Granular on Twitter Ebner,Mühlburger, Schaffert, Schiefner, Reinhardt, Wheeler
  5. 5. Is microblogging a possibility for a specific community to exchange ideas, interests and information? http://www.flickr.com/photos/vividbreeze/480057824
  6. 6. Microblogging is a small-scale form of blogging, generally made up of short, succinct messages, used by both users and business to share news, post status updates and carry on conversations Templeton, 2008 http://www.flickr.com/photos/cogdog/601808418
  7. 7. http://www.jaiku.com http://www.pownce.com(do wn on December 15, 2008) http://www.twitter.com http://identi.ca/ http://www.plurk.com http://www.flickr.com/photos/ericrice/1815164756/ Getting Granular on Twitter Ebner,Mühlburger, Schaffert, Schiefner, Reinhardt, Wheeler
  8. 8. http://www.twitter.com Getting Granular on Twitter Ebner,Mühlburger, Schaffert, Schiefner, Reinhardt, Wheeler
  9. 9. What the hell is twitter? - 140 character - from mobile, client or web interface - Followers - Direct messages - @Replies and Retweets - #Hashtags - Open API Getting Granular on Twitter http://www.flickr.com/photos/luc/1824234195 Ebner,Mühlburger, Schaffert, Schiefner, Reinhardt, Wheeler
  10. 10. btw, thanks for the last slide to ... Getting Granular on Twitter Ebner,Mühlburger, Schaffert, Schiefner, Reinhardt, Wheeler
  11. 11. http://www.slideshare.net/mweller/twitter-microblogging-and-living-in-the-stream-presentation?type=powerpoint Getting Granular on Twitter Ebner,Mühlburger, Schaffert, Schiefner, Reinhardt, Wheeler
  12. 12. http://www.readwriteweb.com/archives/5_ways_to_have_fun_with_twitter.php Getting Granular on Twitter Ebner,Mühlburger, Schaffert, Schiefner, Reinhardt, Wheeler
  13. 13. Different kind of people using microblogs Templeton, 2007 Java et al, 2008 Exchanger Communicator Daily Chatter Reporter http://www.flickr.com/photos/cogdog/601808418
  14. 14. http://cogdoghouse.wikispaces.com/TwitterCycle Getting Granular on Twitter Ebner,Mühlburger, Schaffert, Schiefner, Reinhardt, Wheeler
  15. 15. Twitter ok, but how can we use it for scientific conferences? http://www.flickr.com/photos/leapfrog_photo/2532068489 Getting Granular on Twitter Ebner,Mühlburger, Schaffert, Schiefner, Reinhardt, Wheeler
  16. 16. Pre-studies – Use of Twitter at conferences • ED-Media 2008 • Summer School 2008 • ED-Media 2009 http://www.flickr.com/photos/haagsuitburo/2342058525 Getting Granular on Twitter Ebner,Mühlburger, Schaffert, Schiefner, Reinhardt, Wheeler
  17. 17. Twitter stream beside keynote(ED-Media 2008) Getting Granular on Twitter Ebner,Mühlburger, Schaffert, Schiefner, Reinhardt, Wheeler
  18. 18. „in the background we discussed things more deeply than the guys on the stage“ versus „Twitter can be distracting - you pay less attention“ http://www.flickr.com/photos/nuagedenuit/276092250
  19. 19. Number of Tweets at ED-Media 2009 Getting Granular on Twitter Ebner,Mühlburger, Schaffert, Schiefner, Reinhardt, Wheeler
  20. 20. „... top trend makers show who is the heartbeat of this online community and the key terms pointed out, what the community was talking about“ http://www.flickr.com/photos/radekreks/316541927 Getting Granular on Twitter Ebner,Mühlburger, Schaffert, Schiefner, Reinhardt, Wheeler
  21. 21. Research outcomes – Twitter can be used in the context of conferences: • for communication amongst participants • for communication amongst organizers /presenters and audience • for reporting to non-participants about the conference http://www.flickr.com/photos/haagsuitburo/2342058525 Getting Granular on Twitter Ebner,Mühlburger, Schaffert, Schiefner, Reinhardt, Wheeler
  22. 22. Research Question: Is Twitter proper to report from a conference in order to share the event with the scientific community from outside the conference? Getting Granular on Twitter Ebner,Mühlburger, Schaffert, Schiefner, Reinhardt, Wheeler
  23. 23. Study: •Educamp Hamburg 2010 (barcamp; unconference) • Twitter was monitored from 5.2 – 4.3.2010 (used Hashtag #ec10hh) • In summary 2110 tweets were examined • Two stage analysis – automatically and manually Getting Granular on Twitter Ebner,Mühlburger, Schaffert, Schiefner, Reinhardt, Wheeler
  24. 24. Four categories of Tweets: •Irrelevant Tweets “Who found my drinking cup? #ec10hh” • Administrative Tweets “Wifi is not available #ec10hh” • Topical Discussions “nice idea of @estudyskills Aggregation of all student weblogs at Tumblelog gives overview” • Topical Tweets “open-learning: initiative on OER usage for informal education: http://u.nu/4a7ya #ec10hh” Getting Granular on Twitter Ebner,Mühlburger, Schaffert, Schiefner, Reinhardt, Wheeler
  25. 25. Analyses of participants Getting Granular on Twitter Ebner,Mühlburger, Schaffert, Schiefner, Reinhardt, Wheeler
  26. 26. Categories of Tweets (manual analysis) Getting Granular on Twitter Ebner,Mühlburger, Schaffert, Schiefner, Reinhardt, Wheeler
  27. 27. Detailed Analysis of Tweets (manual analysis) Getting Granular on Twitter Ebner,Mühlburger, Schaffert, Schiefner, Reinhardt, Wheeler
  28. 28. Discussion •Keyword extraction (automatically analysis) did not show any interesting result – no direct correlation • In average each user posted 6 tweets during the conference period • High number of Retweets (18%) – often not useful without the necessary context Getting Granular on Twitter Ebner,Mühlburger, Schaffert, Schiefner, Reinhardt, Wheeler
  29. 29. Main Outcome: If we reduce the tweets to those occurring during the conference period (5th and 6th February) only 120 posts are of interest at all, which relates to about 6% Getting Granular on Twitter Ebner,Mühlburger, Schaffert, Schiefner, Reinhardt, Wheeler
  30. 30. Practically, the obviously limited usefulness of the tweets of the EduCamp participants for interested external participants evokes new ideas for practical and effective alternative usage of the tweets as well as the need for appropriate tools. http://www.flickr.com/photos/minaartwork/3695954155 Getting Granular on Twitter Ebner,Mühlburger, Schaffert, Schiefner, Reinhardt, Wheeler
  31. 31. Interpretation – Twitter usage follows other logic: • usage as backchannel with limited comprehension potential for outsiders •usage of self promotion and profiling to generate attention for own profile • documentation and illustrating connections • usage as a public notepad • usage as an evaluation tool Getting Granular on Twitter Ebner,Mühlburger, Schaffert, Schiefner, Reinhardt, Wheeler
  32. 32. Outlook: How must a web-based application that can also be used offline (without Internet connection) for information retrieval and knowledge discovery based on a micro-content system like Twitter look like? Getting Granular on Twitter Ebner,Mühlburger, Schaffert, Schiefner, Reinhardt, Wheeler
  33. 33. http://grabeeter.tugraz.at Getting Granular on Twitter Ebner,Mühlburger, Schaffert, Schiefner, Reinhardt, Wheeler
  34. 34. Archive and Search offline Getting Granular on Twitter Ebner,Mühlburger, Schaffert, Schiefner, Reinhardt, Wheeler
  35. 35. Grabeeter allows ... • Micro-content (tweets) is achievable due to the fact that any tweet can be retrieved at anytime from a local hard- drive • Micro-content is storable in a way that the user can distinguish between different events • Micro-content is searchable along keywords, hashtags, time frames as well as different entities (URLs, @, ... ) Getting Granular on Twitter Ebner,Mühlburger, Schaffert, Schiefner, Reinhardt, Wheeler
  36. 36. Microblogging as potential for the future - if we see it as a new communication channel Getting Granular on Twitter http://www.flickr.com/photos/161/ Ebner,Mühlburger, Schaffert, Schiefner, Reinhardt, Wheeler
  37. 37. Grab and Search your Tweets http://grabeeter.tugraz.at martin.ebner@tugraz.at Slides available at: http://elearningblog.tugraz.at SOCIAL LEARNING Computer and Information Services Graz University of Technology Martin Ebner http://elearningblog.tugraz.at mebner http://elearning.tugraz.at
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