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Tootsie
 

Tootsie

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    Tootsie Tootsie Presentation Transcript

    • TOOTSIES ONLINE MARKETING STRATEGY PRESENTED BY MIRIAM EATCHEL
      • This presentation is a strategy to increase Tootsies online presence and introduce ecommerce. All tactics and tools in this presentation support the four main goals of any ecommerce website. A redesign of Tootsie will…
      • Increase traffic to the site
      • Keep customers on the site by providing enticing content
      • Turn visitors into customers
      • Turn customers into repeat customers
      • Increase revenue through ecommerce transactions
      • Increase average ticket by cross-selling and up-selling in shopping cart
      • Expand Tootsies brand nationwide by integrating online shopping and SEO optimization
      • Reduce cost per transaction through ecommerce shopping cart
      • Increase customer interaction by introducing “My Tootsie”, newsletter, and social media
      • Increase traffic to website from SEO by optimizing pages
      • Increase foot traffic to stores by increasing online effectiveness of website
      • Each location can edit for store promotions
      • Easy edits for store events
      • Each store manager can have a content manager for editing
      • Easy order fulfillment from one backend system
      • Flexible coupon and pricing rules
      • One-page checkout
      • Multi-lingual support
      • Search engine friendly
      • Gift card purchase available
      • Multiple images per product
      • Wish list capabilities
      • Up-sell and cross sell products at checkout
      • Popular items list they can add to their order
      • People who bought this, bought this other product
      • Multiple payment options
      • Saved shopping carts with configurable expiration time
      • iPhone optimized
      • Account login for customizable shopping
      • Shoppers can add outfits to a wish list
      • Events can trigger an email to friends and family such as birthdays, holidays, etc.
      • Items on wish list can be emailed to friends and family with a “buy now” button
      • RSS feeds for new products, specials and news events
      • Customers who join My Tootsie can be marketed to through email
      • Write blog post about new products, who is wearing what, celebrity fashion, Tootsies news, etc.
      • Embed product within the blog post for purchase
      • Allow visitors to provide feedback
      • Blogs provide SEO traffic and brings back customers to read new content
      • Develop photo gallery on Flickr of customers wearing fashion they purchased at Tootsies
      • Flickr is the #32 most visited site on the Web
      • Flickr allows for photo gallery to be hosted on Tootsie.com and fans can post photos
      • Computer wallpaper downloads
      • Invite customers to register to view Trunk Shows through live online video feeds
      • Collect email address for opt-in promotions
      • Promote Tootsie brand through viral Trunk Show webinars
      • Promote specific products shown in Trunk Show Videos
      • Provide links for viewers to purchase
      • Customers will opt-into receiving an email from Tootsie
      • Opportunity to promote sales in store and online
      • Upcoming events (Trunk Shows, item of the week, new items)
      • What’s Hot, What is new in the fashion world
      • New blog post about a certain subject
      • … We look forward to assisting Tootsies in becoming “one of the premier fashion names in the industry" and to begin establishing a global brand and client base