Tootsie

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Tootsie

  1. 1. TOOTSIES ONLINE MARKETING STRATEGY PRESENTED BY MIRIAM EATCHEL
  2. 2. <ul><li>This presentation is a strategy to increase Tootsies online presence and introduce ecommerce. All tactics and tools in this presentation support the four main goals of any ecommerce website. A redesign of Tootsie will… </li></ul><ul><li>Increase traffic to the site </li></ul><ul><li>Keep customers on the site by providing enticing content </li></ul><ul><li>Turn visitors into customers </li></ul><ul><li>Turn customers into repeat customers </li></ul>
  3. 3. <ul><li>Increase revenue through ecommerce transactions </li></ul><ul><li>Increase average ticket by cross-selling and up-selling in shopping cart </li></ul><ul><li>Expand Tootsies brand nationwide by integrating online shopping and SEO optimization </li></ul><ul><li>Reduce cost per transaction through ecommerce shopping cart </li></ul><ul><li>Increase customer interaction by introducing “My Tootsie”, newsletter, and social media </li></ul><ul><li>Increase traffic to website from SEO by optimizing pages </li></ul><ul><li>Increase foot traffic to stores by increasing online effectiveness of website </li></ul>
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  5. 5. <ul><li>Each location can edit for store promotions </li></ul><ul><li>Easy edits for store events </li></ul><ul><li>Each store manager can have a content manager for editing </li></ul>
  6. 6.
  7. 7. <ul><li>Easy order fulfillment from one backend system </li></ul><ul><li>Flexible coupon and pricing rules </li></ul><ul><li>One-page checkout </li></ul><ul><li>Multi-lingual support </li></ul><ul><li>Search engine friendly </li></ul><ul><li>Gift card purchase available </li></ul><ul><li>Multiple images per product </li></ul><ul><li>Wish list capabilities </li></ul>
  8. 8. <ul><li>Up-sell and cross sell products at checkout </li></ul><ul><li>Popular items list they can add to their order </li></ul><ul><li>People who bought this, bought this other product </li></ul><ul><li>Multiple payment options </li></ul><ul><li>Saved shopping carts with configurable expiration time </li></ul><ul><li>iPhone optimized </li></ul>
  9. 9. <ul><li>Account login for customizable shopping </li></ul><ul><li>Shoppers can add outfits to a wish list </li></ul><ul><li>Events can trigger an email to friends and family such as birthdays, holidays, etc. </li></ul><ul><li>Items on wish list can be emailed to friends and family with a “buy now” button </li></ul><ul><li>RSS feeds for new products, specials and news events </li></ul><ul><li>Customers who join My Tootsie can be marketed to through email </li></ul>
  10. 10.
  11. 11. <ul><li>Write blog post about new products, who is wearing what, celebrity fashion, Tootsies news, etc. </li></ul><ul><li>Embed product within the blog post for purchase </li></ul><ul><li>Allow visitors to provide feedback </li></ul><ul><li>Blogs provide SEO traffic and brings back customers to read new content </li></ul>
  12. 12. <ul><li>Develop photo gallery on Flickr of customers wearing fashion they purchased at Tootsies </li></ul><ul><li>Flickr is the #32 most visited site on the Web </li></ul><ul><li>Flickr allows for photo gallery to be hosted on Tootsie.com and fans can post photos </li></ul><ul><li>Computer wallpaper downloads </li></ul>
  13. 13. <ul><li>Invite customers to register to view Trunk Shows through live online video feeds </li></ul><ul><li>Collect email address for opt-in promotions </li></ul><ul><li>Promote Tootsie brand through viral Trunk Show webinars </li></ul><ul><li>Promote specific products shown in Trunk Show Videos </li></ul><ul><li>Provide links for viewers to purchase </li></ul>
  14. 14. <ul><li>Customers will opt-into receiving an email from Tootsie </li></ul><ul><li>Opportunity to promote sales in store and online </li></ul><ul><li>Upcoming events (Trunk Shows, item of the week, new items) </li></ul><ul><li>What’s Hot, What is new in the fashion world </li></ul><ul><li>New blog post about a certain subject </li></ul>
  15. 15.
  16. 16. <ul><li>… We look forward to assisting Tootsies in becoming “one of the premier fashion names in the industry&quot; and to begin establishing a global brand and client base </li></ul>

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