Leading the Pack: Why the Pet Industry Loves Social Media - Barkworld 2011

by Rachel Farris on Oct 17, 2011

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My presentation for Barkworld 2011 in Atlanta which covered how social media has enabled pet industry brands to develop innovative and engaging products and services over the last ten years -- and, kno...

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Leading the Pack: Why the Pet Industry Loves Social Media - Barkworld 2011 — Presentation Transcript

LEADING THE PACKWhy the Pet Industry Loves Social Media & How to Build Your Following Rachel Farris | @PetRelocation

THE PET INDUSTRY Circa the 1990’s

THE PET INDUSTRY Today

WHAT IS YOUR PET DOING? Pets now have lives of their own.

PETS ARE JUST LIKE US.

PETS ARE JUST LIKE US. They go to the spa!

PETS ARE JUST LIKE US.They have cell phones!

PETS ARE JUST LIKE US. They work out!

PETS ARE JUST LIKE US. They travel!

PETS ARE JUST LIKE US.

PETS ARE FAMILY MEMBERS.

PETS ARE AUTHORITIES.

PET OWNERS HAVE A VOICE.

THE PET INDUSTRY LOVES SOCIAL. When you look at the numbers, it’s easy to see why.

SO, NOW WHAT?Where you and your pet come into the picture.

YOUR PET IS A SOCIAL MEDIA EXPERT. Everything I needed to know about social media I learned from my dog.

BE THE ALPHA LEADER.Look for a pack to lead or create one.

BE FRIENDLY AT THE DOG PARK. Sniff and be sniffed. Tweet and retweet.

BE LOYAL.Retain followers. Earn referrals. Sleep better at night.

ADMIT YOUR MISTAKES. Shelve your ego. Be transparent when resolving issues.

DON’T IGNORE THE LITTLE GUYS. Your audience delights in little things.

SOMETIMES YOU’VE GOT TO DIG. The ideas are out there. It’s up to you to ﬁnd them.

GIVE AS MUCH AS YOU CAN. It’s easier than you think.

LOOKING TO THE FUTURE New frontiers for four-legged friends.

INTERACTIVEPets will interact directly with brands online and off.

CONNECTEDBrands will connect consumers and their pets with others.

PETS WILL HAVE IT ALL. Anything you do, your pet will too.

THANKS! QUESTIONS? t: @petrelocatione: Rachel@PetRelocation.com

Barbara Fowler , Northeast Managing Partner and CMO at Chief Outsiders Rachel, this was excellent. I really enjoyed it. B 3 weeks ago

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Minna Vehviläinen Thank you Rachel for excellent presentation, both content wise and visually! 1 month ago

Leading the Pack: Why the Pet Industry Loves Social Media - Barkworld 2011

by Rachel Farris on Oct 17, 2011

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Leading the Pack: Why the Pet Industry Loves Social Media - Barkworld 2011 — Presentation Transcript