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  • January 2010===1ST QUARTER OF 2010
  • January 2010===1st QUARTER OF 2010
  • Nov 12, 2010=== 4TH QUARTER OF 2010
  • MAR 2011= 1ST QTR OF 2011
  • MAR 2011=== 1ST QTR OF 2011
  • June 3, 2011 === 2nd QTR OF 2011
  • June 13, 2011=== 2ND QTR OF 2011
  • AineMeanKri

    1. 1. January - March<br />2010, 1st quarter <br />
    2. 2. COMMEMORATIVE MEXICAN <br />CONTOUR BOTTLES<br />Point of Purchase<br />The purpose of the bottles is to honor Mexico’s<br /> Independence Bicentenary and the 100 years <br />of the Mexican Revolution.  The program is a <br />shared initiative by Coca-Cola México and <br />Coca-Cola FEMSA and involves the development <br />of a collection of 32 original designs that will <br />identify Coca-Cola’s iconic “Contour” bottle in <br />Mexico for the 2010 historical celebrations.<br />
    3. 3. Point of Purchase<br />COCA COLA PLANT BOTTLE<br />Coca-Cola announced that its 500mL and 2L size Coca-Cola, Coca-Cola Light and <br />Coca-Cola Zero are now available in the PlantBottle packaging throughout Denmark. <br />Western Canada will receive their green-bottled Cokes as well as Dasani water, Sprite and <br />Fresca beginning December, while the Western side of the US including Seattle, San <br />Francisco and Los Angeles, will have their turn in January.<br />
    4. 4. Coca-Cola goes green, unveiling new, partly plant-based bottles<br />Coca-Cola Co., the world's largest drink maker, is jumping on the eco-bandwagon with the "plantbottle," a plastic bottle alternative made partly from plants<br />Wall Street Journal<br />Jan.25,2010<br />
    5. 5. Broadcast MediaATLANTA, Mar. 4, 2010<br />A new Diet Coke marketing campaign, which launches with a 60-second commercial centerpiece called "Stay," celebrates the daily achievements of the next generation of young adult Diet Coke drinkers and shows how the brand helps them get the most out of life.<br />
    6. 6. PR / Publicity <br /> (1)<br />Wall Street Journal (1)<br />Businesswire (1)<br /><br />The coca cola company news release (37)<br />Coca Cola, Great Britain Press Centre (19)<br />
    7. 7. Coca Cola Expedition 206 <br />
    8. 8. Coca Cola Hoople: a project by Coke where Philippines Professional basketball players teach (for free) kids how to play basketball. The project helps in a lot of different ways but, mainly, in promoting a positive and healthy way of living keeping the kids doing cool things! This is a coach, and he performs an awesome job working with the kids!<br />
    9. 9. INTERNET/EVENTS <br />
    10. 10. January 2010<br />use social media in a new way to connect to customers from all different backgrounds in different areas personally, and promote personal as well as media connection and brand.<br />Through the use of social media like Twitter, Facebook, YouTube, and other resources, the ambassadors post videos and updates about their trip to share with people<br />
    11. 11. April - June<br />2010, 2nd quarter <br />
    12. 12. PR/ Publicity <br />Business Wire (1)<br />The coca cola company news release (37)<br />Coca Cola, Great Britain Press Centre (21)<br />
    13. 13. Saturday Night Tastes better with Coca Cola and Itv1<br />Coca Cola Great Britain is bringing Coca Cola to Saturday night meal times, as part of an exciting new collaboration with Itv1, under the strap line “Saturday night tastes better with coca-cola <br />and Itv1”<br />April 1, 2010<br />
    14. 14. INTERNET <br />
    15. 15. April 2010<br />Coca-Cola Dives into New Social Media Campaign During Earth Month<br />
    16. 16. Broadcast MediaCoca Cola and Elections<br />
    17. 17. May 27, 2010Coca-Cola Scores Global Hit <br />"Wavin' Flag - Coca-Cola Celebration Mix" Is a Certified Number One Hit in China, Mexico and Germany and Continues Rise on Music Charts Around the World<br />"Coca-Cola Celebration Radio" -- First Digital Radio Station Created by a Brand Debuts Featuring Playlist of Hundreds of Songs and Audio Blogs by K'NAAN<br />
    18. 18. Events/SponsorshipJune 20, 2010<br />Coca-Cola has joined forces with Dick Clark productions, the producer of the American Music Awards, and Regal Entertainment Group (NYSE: RGC), a leading motion picture exhibitor owning and operating the nation's largest theatre circuit, to launch the "Win Two Tickets to the American Music Awards" Sweepstakes.<br />
    19. 19. June 2010<br />Wall Street Journal Ipad application <br />Pop up ad<br />
    20. 20.
    21. 21. July – September <br />2010, 3rd quarter <br />
    22. 22. PR/ publicity <br />Watershed management group, press releases (1)<br />The coca cola company news release (25)<br />Coca Cola, Great Britain Press Centre (8)<br />Coca Cola PH, Live positively (1)<br />
    23. 23. Watershed Management Group and Coca-Cola Turn Waste into Water Savings<br />55 gallon Coke barrels come with a filter to keep out debris and mosquitoes, and Each person who orders a barrel receives 1 hose spigot. <br />Watershed management group, press releases – Sept. 21, 2010<br />
    24. 24. INTERNET <br />
    25. 25. Live Positively, PH <br />commitment to make a positive difference in the world by redesigning the way they work and live so sustainability is part of everything they do.<br />
    26. 26. September 2010<br />Ahh Giver Application<br />allows users to send a message to a friend delivered in video format by the Coke polar bear<br />
    27. 27. September 2010<br />Unlock the secret - a viral video campaign featuring Coke’s inventor, Doc Pemberton<br />
    28. 28. Youtube Channel <br />
    29. 29. September 28, 2010<br />In an effort to support parent-child dinners, The Coca-Cola Company is partnering with The National Center on Addiction and Substance Abuse (CASA) to encourage parents to engage their children in conversation about their lives, friends and school life in support of a national initiative called Family Day on Sept. 27.<br />
    30. 30. Facebook Page <br />
    31. 31. October – December <br />2010, 4th Quarter <br />
    32. 32. Coca-Cola launches 'Live Positively' in RP<br />an ongoing initiative to make a positive difference in the world by integrating sustainability into all aspects of the company's business and operations.<br />Sun Star Cagayan de Oro, <br />Oct. 20, 2010<br />
    33. 33. November 6, 2010<br />Atlanta Ronald McDonald House Charities Second Hearts and Hands Gala<br />Coca Cola was the event’s presenting sponsor.<br />
    34. 34. Point of Purchase<br />This was in Coca-Cola Great Britain. <br />Wonderful Diet Coke bottles that were <br />customized with Swarovski crystals by <br />jewelry designer Johnny Rocket.  2,000 <br />bottles were individually customized and  <br />were sold at Selfridges. <br />
    35. 35. PR/ Publicity<br />Sun Star Cagayan de Oro (1)<br />Brand Magazine Online (1)<br />The coca cola company news release (33)<br />Coca Cola PH, Live positively (1)<br />Coca Cola, Great Britain Press Centre ( 11)<br />
    36. 36. December 2010<br />Coca Cola's Giant Christmas Tree Lighting at Araneta Center<br />
    37. 37. Christmas in the Park 2010<br />Held at Auckland, NZ showcasing local professional performers.<br />
    38. 38. COCA-COLA PHILIPPINES 2010 HOLIDAY CAN DESIGNS<br />Point of Purchase<br />
    39. 39. January - March<br />2011, 1st Quarter <br />
    40. 40. Broadcast Media/Product Placements<br />
    41. 41. PR/ Publicity <br />The coca cola company news release (31)<br />Coca Cola PH, Live positively (7)<br />Coca Cola, Great Britain Press Centre (11)<br />Coca Cola, Singapore, News releases (11)<br />
    42. 42. Coca-Cola Joins Earth Hour 2011 <br />March 26, 2011, Coca-Cola Philippines joined the entire nation, along with 131 countries and territories worldwide<br />Coca Cola PH <br />Live Positively<br />
    43. 43. Broadcast MediaMarch 26<br />
    44. 44. INTERNET <br />
    45. 45. February 2011<br />'Happiness Truck' video launches on global Facebook hub<br />
    46. 46. Events/SponsorshipMarch 14, 2011<br />New Global Ad From Coca-Cola Unites Teens Through Music<br />Coca-Cola is set to rock teensʼ worlds in 2011 with "Coca-Cola Music", an innovative new music program that will give teen fans the inside track on the creation of music and the opportunity to view the industryʼs leading artists at work.<br />
    47. 47.
    48. 48. Broadcast MediaMarch 2011<br />
    49. 49. Events/Product PlacementsMarch 30, 2011<br />Taio Cruz collaborates in the studio with Coca-Cola on the Perfect Harmony program where he writes part of a song and calls on the fans to finish the lyrics on in time for him to perform the single on the finale of AMERICAN IDOL. <br />
    50. 50. “POSITIVE”<br />By Taio Cruz<br />
    51. 51.
    52. 52. Point of Purchase<br />This time Lagerfeld has decorated three bottles <br />in pink and white as part of the “Love it Light” <br />range which will be available this summer. <br />They also each feature a silhouette of the <br />designer.<br />“It’s exciting for me because I love the idea <br />and as everybody knows, I drink Diet Coke <br />and nothing else, night and day,” Lagerfeld<br /> said in a statement.<br />
    53. 53. Coca-Cola to present new bottles as homage to<br />iconic electronic duo Daft Punk <br />(and in partnership with them) as a new addition<br />to the Club Coke portfolio. The new bottles in <br />gold and silver, without any pattern at all will be <br />released in a limited-edition box in early March. <br />The minimalistic and kind of futuristic space design <br />is inspired by the appearance of Thomas<br />Bangalterand Guy-Manuel de Homem-Christo, <br />who always perform in their helmets created with <br />a high-tech twist.<br />“The bottles will be made available in <br />exclusively through colette in Paris.”<br />Point of Purchase<br />
    54. 54. April – June <br />2011, 2nd quarter <br />
    55. 55. Broadcast MediaSummer 2011<br />
    56. 56. The Coca-Cola Company's 125th Anniversary Celebration Concert at Centennial Olympic Park in Atlanta<br />May 2011<br />
    57. 57. The headquarters building of The Coca-Cola Company is illuminated against the skyline of Atlanta as a 'thank you' to the world in celebration of the Company's 125th Anniversary, to be marked on May 8. The visual display is the world's largest single-building illumination covering more than 210,000 square feet. <br />
    58. 58. May 23, 2011<br />
    59. 59. PR/ Publicity<br />Business wire (3) <br />The coca cola company news release (33)<br />Coca Cola PH, Live positively (2)<br />Coca Cola, Great Britain, Press Centre (15)<br />Coca Cola, Singapore, News Releases (10)<br />
    60. 60. Coca-Cola Extends Partnerships with WWF and UNDP to Advance Water Sustainability Projects in Pacific Region<br />SHANGHAI, May 12, 2011- USD 4 Million in Additional Funding Dedicated to New Initiatives for China <br />
    61. 61. INTERNET <br />
    62. 62. America Is Your Park campaign <br />June 2011<br />
    63. 63. a program that encourages people of all ages to get active in the park<br />people can vote for their favourite national, state or local park to win a recreation grant up to $100,000 from the Coca-Cola Live Positively initiative. <br />
    64. 64. Product Placement<br />ALL AMERICAN EATS ON <br /> FOOD NETWORK<br />“The Food Network filmed an interview <br />with me at the World of Coca-Cola <br />several months ago.  The interview was <br />for an episode of their popular program, <br />Unwrapped.  The episode, "All American <br />Eats," premiered while I was in Singapore, <br />but it will be re-run several times in the coming weeks.  <br />The theme of the episode was to reveal unknown secrets about Coca-Cola.”<br />-TED RYAN<br />Coca-Cola's Manager of Coca-Cola Archives  <br />
    65. 65. Broadcast MediaJune 6, 2011 <br />An Ice-Cold Coke Melts an Ice-Cold Heart in New Soccer Ad<br />The commercial, entitled "Buscando Coca-Cola" ("Searching for Coca-Cola"), showcases the magical unifying power of Coca-Cola through the eyes of a man desperately seeking a supply of Coke before the start of a soccer match.<br />
    66. 66. Jarvis is a well known British Illustrator who specializes <br />in creating cartoon characters.  He created the six new <br />characters for special Coca-Cola 125th anniversary items. <br />Point of Purchase<br />
    67. 67. Events/SponsorshipJune 27, 2011<br />Special Olympics Summer World Games (Athens, Greece)<br />The Coca-Cola Company is a founding global partner of Special Olympics and Mr. Kent serves on the international board of directors for Special Olympics.<br />
    68. 68. July – September <br />2011, 3rd quarter <br />
    69. 69. Broadcast MediaCoke & McDo July 2011<br />
    70. 70. Events/SponsorshipJuly 1, 2011 NA<br />Coke Zero Makes Race Fans' Wildest Dreams Come True with Prizes from Daytona to Homestead<br />
    71. 71. PR/ Publicity<br />The coca cola company news release (4)<br />
    72. 72. The Coca-Cola Foundation Awards $1 Million in Grants for China Study-Abroad Programs<br />has awarded grants totalling $1 million to six U.S. colleges and universities <br />to send approximately <br />160 students to study <br />abroad in China.<br />
    73. 73. INTERNET <br />
    74. 74. Ongoing <br />COCA COLA WORLD<br />WEB Site <br />
    75. 75.<br />Website exclusive for Coke (coca cola)<br />
    76. 76. FACEBOOKAccount<br />Internet/ word-of-mouth <br />
    77. 77. My coke<br />Website that markets coke thru online games, videos and other fun stuffs.<br />
    78. 78. cutting-edge technology that lets you create your own personal mix. You've got more than 100 choices of drinks. <br />Coca cola freestyle<br />Site that promotes Coca cola Freestyle <br />
    79. 79. My coke rewards <br />
    80. 80. Broadcast MediaOn going<br />
    81. 81. Product Placement<br />