Proprietary and Confidential, edō   Interactive, Inc. Proprietary and Confidential edō Interactive, Inc . Navigating the M...
15 Years Ago No One Had a Website, Now Look at What’s Happening The Digital & Mobile Eras Have Revolutionized Promotional ...
Not Just Grocery Clippings From the Newspaper Anymore... A Dizzying Number of Coupon Types Paper Digital Communication & D...
Roadmap for the Conversation Coupons in Context:  Usage, Statistics, and Trends Coupon Marketing On-the-Go: Focus on Mobil...
Coupons are an Effective and Proven Tool to Drive Sales Considered Standard Alongside Other Forms of Promotion Promotional...
Coupon Use Has Shifted Well Beyond Supermarkets  Top Retail Brands Distribute Coupons Online Source: Harris Interactive 20...
Online Coupon Use Is Skyrocketing Instead of Clipping, Consumers Are Downloading and Printing Source: Compete Inc. 2/10 To...
Several Overlapping Forces Launched the Current Coupon Craze “Coupon Fever” is in Full Swing With No End in Sight Propriet...
Roadmap for the Conversation Coupons in Context:  Usage, Statistics, and Trends Coupon Marketing On-the-Go: Focus on Mobil...
Mobile Coupon Growth Will Be Exponential Mobile is the Fastest Growing Trillion-Dollar Industry - Of All Time Source: Comp...
And The Demand For Mobile Coupon Delivery is Not Going Away Consumers Are Highly Receptive to Mobile Advertising Source: C...
Recent Innovations in Coupons Are Leveraging the Digital Trends    New Coupons With Geo-targeting, Games, and Social-Netwo...
Brands Are Revolutionizing the Way They Interact With Customers  Examples of the Coupon Innovation Frenzy Source: NYT 3/11...
Retailers Are Making the Mobile Investment and Driving Industry Change Mobile is the Game-Changer Smartphone App Developme...
Roadmap for the Conversation Coupons in Context:  Usage, Statistics, and Trends Coupon Marketing On-the-Go: Focus on Mobil...
It’s Just a Matter of Time Before the Mobile Device Becomes the All-in-One Linking Payment, Connectivity, and Information ...
Basic Coupon Process Exists Despite Emergence of New Coupon Types The “Six Rs” Communication & Delivery Fulfillment Analyt...
<ul><li>Thank you! </li></ul><ul><li>Meaghan Schaefer </li></ul><ul><li>Chief Marketing Officer </li></ul><ul><li>edō Inte...
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Navigating the Mobile Coupon Landscape

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Navigating the Mobile Coupon Landscape

  1. 1. Proprietary and Confidential, edō Interactive, Inc. Proprietary and Confidential edō Interactive, Inc . Navigating the Mobile Coupon Landscape June 2010
  2. 2. 15 Years Ago No One Had a Website, Now Look at What’s Happening The Digital & Mobile Eras Have Revolutionized Promotional Tactics Proprietary and Confidential, edō interactive, Inc.
  3. 3. Not Just Grocery Clippings From the Newspaper Anymore... A Dizzying Number of Coupon Types Paper Digital Communication & Delivery Coupon Medium Manual Entry Bar Code Scan Show and Save Loyalty Card Swipe Payment Card Swipe Fulfillment Proprietary and Confidential, edō interactive, Inc.
  4. 4. Roadmap for the Conversation Coupons in Context: Usage, Statistics, and Trends Coupon Marketing On-the-Go: Focus on Mobile The Future of Coupons: Opportunities in Delivery and Redemption Proprietary and Confidential, edō interactive, Inc.
  5. 5. Coupons are an Effective and Proven Tool to Drive Sales Considered Standard Alongside Other Forms of Promotion Promotional Spend TV Online Banner Ads Coupons/Digital Incentives Word of mouth Email Marketing Brand Sponsor-ship SEO, SEM Radio Print Ads <ul><li>Instigate a strong call-to-action by offering real value - coupons are “free money” to consumers </li></ul><ul><li>Have the ability to target and micro-target specific consumer segments based on demographics, transaction history, location, and/or social networks </li></ul><ul><li>Provide performance-based, measurable results </li></ul><ul><li>Consumers opt in (relay coupon) thus avoiding blanket across-the-board discounting </li></ul><ul><li>Can be low-cost to implement </li></ul><ul><li>Can be paperless and “green” </li></ul>Key Coupon Benefits Proprietary and Confidential, edō interactive, Inc.
  6. 6. Coupon Use Has Shifted Well Beyond Supermarkets Top Retail Brands Distribute Coupons Online Source: Harris Interactive 2009 n=1,912; retailmenot Jan 2010 report Coupon Use Goes Beyond Groceries Top Searched Coupons Online Proprietary and Confidential, edō interactive, Inc. 1 Victoria’s Secret 2 Amazon 3 Dominos 4 Kohls 5 JCPenny 6 Macys 7 Papa Johns 8 Bath & Body Works 9 Best Buy 10 Barnes & Noble
  7. 7. Online Coupon Use Is Skyrocketing Instead of Clipping, Consumers Are Downloading and Printing Source: Compete Inc. 2/10 Top Tools Online Consumers Use Visitor Traffic to Top Coupon Sites (Millions) +268% Year-over year change Proprietary and Confidential, edō interactive, Inc.
  8. 8. Several Overlapping Forces Launched the Current Coupon Craze “Coupon Fever” is in Full Swing With No End in Sight Proprietary and Confidential, edō interactive, Inc. Mobile Device Proliferation Internet/ Deal Sites Social Media <ul><li>Yahoo! reported that &quot;Coupons&quot; was No. 1 on its list of economy-related queries for 2009 </li></ul><ul><li>Coupon websites are the second most popular category online , only after job sites </li></ul><ul><li>Annual coupon distribution hit highest level in 2009 since 1988 </li></ul>Sources: Inmar; comScore Economic Conditions
  9. 9. Roadmap for the Conversation Coupons in Context: Usage, Statistics, and Trends Coupon Marketing On-the-Go: Focus on Mobile The Future of Coupons: Opportunities in Delivery and Redemption Proprietary and Confidential, edō interactive, Inc.
  10. 10. Mobile Coupon Growth Will Be Exponential Mobile is the Fastest Growing Trillion-Dollar Industry - Of All Time Source: Compete Inc. 2/10; Juniper Research Annual Mobile Coupon Transaction Value Users of mobile coupons will exceed 300 million people globally by 2014, triggered by the apps revolution. Proprietary and Confidential, edō interactive, Inc.
  11. 11. And The Demand For Mobile Coupon Delivery is Not Going Away Consumers Are Highly Receptive to Mobile Advertising Source: Compete 2/1 n=1245; Harris Interactive 2009 n=1,912; Placecast On a scale of 1 to 5, how interested would you be in receiving the following on your smart phone? What types of products would you be interested in receiving alerts about on your cell phone? <ul><li>More than half (51 percent) of consumers used their mobile phones for in-store activities, such as obtaining product information, comparison shopping and finding relevant coupons, something completely unheard of until 2009 </li></ul><ul><li>80% of retailers are aware of the mobile advantage when it comes to payments and loyalty-based benefits, but many are only just starting to experiment </li></ul>Proprietary and Confidential, edō interactive, Inc.
  12. 12. Recent Innovations in Coupons Are Leveraging the Digital Trends New Coupons With Geo-targeting, Games, and Social-Networking Integration Next-Generation Deal Sites Group Buying Deal of the Day Geosocial Applications Proprietary and Confidential, edō interactive, Inc.
  13. 13. Brands Are Revolutionizing the Way They Interact With Customers Examples of the Coupon Innovation Frenzy Source: NYT 3/11/10; Mashable 3/10/10; Tasti D-Lite Blog Merging Physical & Virtual Goods Taking Customer Loyalty to the Next Level “ It’s where the intersection between physical and virtual starts to get interesting...Starbucks loves that, because we’re always looking for that intersection, which we think is the evolution of social networks” -Chris Bruzzo, Starbucks VP “ ...Helps push relationships down to the local level and encourage store owners to engage with customers” -BJ Emerson, Tasti D-Lite Social Technology Officer Proprietary and Confidential, edō interactive, Inc.
  14. 14. Retailers Are Making the Mobile Investment and Driving Industry Change Mobile is the Game-Changer Smartphone App Development Mobile Coupon POS Infrastructure Investment Proprietary and Confidential, edō interactive, Inc.
  15. 15. Roadmap for the Conversation Coupons in Context: Usage, Statistics, and Trends Coupon Marketing On-the-Go: Focus on Mobile The Future of Coupons: Opportunities in Delivery and Redemption Proprietary and Confidential, edō interactive, Inc.
  16. 16. It’s Just a Matter of Time Before the Mobile Device Becomes the All-in-One Linking Payment, Connectivity, and Information Access Payment everywhere at POS Access control including license, ID badge Information retrieval and content distribution Ticketing and Transit Connectivity including data transfer and/or peer-to-peer payment Sources: Mobile World Congress Feb. 2010; Microsoft News Center 2008; NFC “ Your phone will be like a digital wallet so the need to use cash or credit card will be reduced because the phone will identify you and record your transactions in a very rich way” -Bill Gates, Chairman of Microsoft “ Our job is to make mobile the answer to everything...Your phone is your alter ego, an extension of everything we do. Here, right now, we understand the new rule is ‘mobile first’ in everything.” -Eric Schmidt, CEO of Google Proprietary and Confidential, edō interactive, Inc.
  17. 17. Basic Coupon Process Exists Despite Emergence of New Coupon Types The “Six Rs” Communication & Delivery Fulfillment Analytics & Optimization Proprietary and Confidential, edō interactive, Inc. Retailer communicates coupon to potential customers Potential customers learn about and/or find coupon and acquire it Customers present coupon to retailer Retailer verifies coupon and customer receives discount Retailer conducts back-end accounting processes Retailer conducts ROI analysis to inform future campaigns Release Retrieve Relay Redeem Reconcile Redesign 1 5 4 3 2 6
  18. 18. <ul><li>Thank you! </li></ul><ul><li>Meaghan Schaefer </li></ul><ul><li>Chief Marketing Officer </li></ul><ul><li>edō Interactive </li></ul><ul><li>[email_address] </li></ul>

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