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eWomen Network: Tech and Media: Quick Tips on Working Smarter, Not Harder
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eWomen Network: Tech and Media: Quick Tips on Working Smarter, Not Harder


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  • 1. Quick Tips on Working Smarter, Not Harder @meaganadele
  • 2.  How to promote your brand online Sharing facts and increasing traffic How to leverage the new Facebook Timeline How to present yourself and your business on social media Fun facts on women in technology
  • 3.  Create Clearly Defined Goals Identify Your Social Media Platforms Define Your Target Audience Develop Your Distinct Voice Create Engaging Content Cultivate Your Support Group
  • 4.  Meetup  Blogs Pinterest  Spreecast/Podcasts Twitter  LBS (Foursquare, Facebook etc) Klout  Quora LinkedIn Google+ Instagram Flickr YouTube/Vimeo
  • 5. SUPPORT Link Backs MemesBlogger Awards Comments
  • 6.  Listorious Topsy Klout PeerIndex
  • 7.  Adjectives:  Quirky  Playful  Professional  Intelligent
  • 8.  Having a Facebook tab increases fans 38% faster than without a tab Pin it Highlight Apps Message Cover Photo
  • 9. 600% Increase in Likes in One Month & 20% Increase in Leads
  • 10. Pages with Facebook Tabsdriving action increase likesby 30%
  • 11.  Think before you speak. Social Media tools to help:  Buffer  Tweetdeck  Sprout Social  Gmail Goggles (set for 10 PM)
  • 12.  Nothing has meaning except the meaning we give it. Social Media Analytical Tools:  SimplyMeasured  Facebook Insights  Sprout Social  TweetReach  Storify
  • 13.  SimplyMeasured Free Reports
  • 14.  Don’t talk to strangers. Social Media Tools:  Rapportive  LinkedIn  Klout  Tweetchat  FollowerWonk (find keywords in bios)  Listorious
  • 15.  Find a time/day  Go to “The Twitter Chat Schedule” Try one out – #chichat #ideaschat #journchat #stylechat
  • 16. Forty-two million women in the US(roughly 53% of adult femalepopulation) routinely participatein social media – at least on a basis ks-rule-power-of-women-in-social- media-infographic/
  • 17.
  • 18. Look at this snapshot of facts, an analysis of US Censusdata over the past 15 years. •There are more than 8.3 million women-owned businesses in the United States, generating nearly $1.3 trillion in revenue and employing nearly 7.7 million people; •Between 1997 and 2012 the number of women-owned firms increased by 54%, a rate 1.5 times the national average; •The number of women-owned companies has risen by 200,000 within the past year, equivalent to just under 550 new women-owned firms opening each day; •Women-owned firms that have made it to the $1 million dollar revenue mark are performing better than this same group was 10 years ago.
  • 19. Meagan Adele Lopez