P2P - Real Time Communications in the Enterprise
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P2P - Real Time Communications in the Enterprise

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"Mainstreaming Peer-to-Peer Connectivity: ...

"Mainstreaming Peer-to-Peer Connectivity:
Real-Time Communications in the Enterprise"

- Presented at Digital Government Institute Conference on IPv6

- September 2007

More in: Technology , Business
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  • 1. Mainstreaming Peer-to-Peer Connectivity Real-Time Communications in the Enterprise Mead Eblan Wireless Broadband Strategy Consultant September 20, 2007 Digital Government Institute – September 20, 2007
  • 2. AgendaMainstreaming Peer-to-Peer Connectivity P2P – What is it Mainstream and growing Beyond Filesharing Enter the Enterprise Where it works Peer Pressure starts early… Digital Government Institute – September 20, 2007 2
  • 3. What is P2P?P2P relies on the computing power andbandwidth of all participants across thenetwork- versus concentrating storage,distribution & processing on a relatively fewservers.P2P networks are typically used forconnecting nodes via ad hoc connections. P2P was not lost on Michelangelo.A pure peer-to-peer network is not based onclients or servers, but equal peer nodes thatsimultaneously function as both "clients" and"servers" to other nodes on the network. • The P2P network model differs from the client- server model where all communication is typically routed to and from central servers. • Many businesses now operate a HYBRID of both, assigning client-server networking to some applications, and P2P to others. Digital Government Institute – September 20, 2007 3
  • 4. P2P – Mainstream and Growing Peer-to-Peer applications benefiting most from broadband adaption. Digital Government Institute – September 20, 2007 4
  • 5. P2P – Beyond File SharingThe P2P model is being leveraged by applications goingwell beyond simple file sharing… - Voice - P2P VoIP outpacing traditional VoIP model (Skype vs Vonage) - P2P SIP (Avaya) - Content - Video distribution models (BitTorrent, Joost) - Both Microsoft and Apple integrating P2P into the OS - Kontiki (P2P grid-delivery platform) versus Akamai (CDN) - “Open Business” Transactions - Financial online community for borrowing & lending: http://www.prosper.com - Mobile - Skype, Jajah, PeerMe, iSkoot all providing mobile solutions - Disintermediating the network – TerraNet Digital Government Institute – September 20, 2007 5
  • 6. Snapshot: Mobile P2P VoIP Ecosystem Drive to simplicity increases span of complexity Chips O/S Devices Needs Standards Markets Broadcom Microsoft Nokia Service 802.11 Marvell Symbian Motorola Providers 802.11a/b/g Intel Linux Samsung Skype WCDMA TI Other Sierra Wireless Jajah HSDPA Atheros Clients Belkin E-Plus EDGE Sharp Skype Netgear T-Mobile EVDO Conexant iSkoot ipdrum 3 EVDO R.A Jajah Dell • Residential • Mobility Microsoft • Enterprise • Low Cost Voice • International • Collaboration • Campus • Presence Detecton • Hospitality • Information / Data • Travel • Chat • Roaming • Transactions • File SharingProblem Identified Standards Chipsets Software Hardware Services Market Tuning Digital Government Institute – September 20, 2007 6
  • 7. P2P VoIP via Mobile to Mobile Doesn’t have to be complex. Example: Call Origination using mobile to Skype user, forwarded to mobile… - No PC involved and virtually extends Carrier’s ‘network’ - Provides incremental revenue opportunity via 100% off-net calling - Minimal traffic displaced Laptop/Desktop Access Internet T1 IP Cable Network DSL WiFiMobile phone - UK Skype client forwarded to Mobile CAPEX: $40 OPEX: $.02cpm Labor: 5 minutes Extending your market: Priceless Mobile phone - US Digital Government Institute – September 20, 2007 7
  • 8. Reality – Voice is Converging… But Services are not.Existing Obstacles to Voice Convergence: Services Don’t Easily - Separate numbers, phones, address books, and Span Multiple Domains voicemail boxes - Mobile service airtime charges for almost all calling services - Benefits of value-added VoIP services confined to broadband IP networks - Enterprise PBX mobility extensions are proprietary & limited in scopeWhat if: - Dropped calls could be automatically reconnected. - Mobile-to-landline calls could be seamlessly transferred - A single phone could handle different recipient numbers, I.e. for office and for home – and STILL separate billing. - You had one number for all your phones. Stock images I wanted - International roaming calls made over your to use. cellphone could be charged at local calling rates Digital Government Institute – September 20, 2007 8
  • 9. P2P – Beyond ImaginationConvergence is finally real.With infinite address space, autoconfiguration, IPsec support andMobile IPv6, P2P networking will push asymmetrics and rhizomaticsinto newer Web 3.0 frontiers…- Electricity - Research into using peer-to-peer platform for distributing energy via ‘microgrids’- Industry - Goose P2P for manufacturing networks- The future of combat - rhizome, swarm and open source on the battlefield- Emerging Applications - The Semantic Web - Near-field Communications (NFC) Leaders emerge from - Augmented Social Networks (ASN) crowds – and hubs emerge- Real-Time Communications (RTC) from swarms. - Instant messaging (IM) married with Enterprise 2.0 technologies Digital Government Institute – September 20, 2007 9
  • 10. P2P in the EnterpriseDoes P2P lend itself to RTC in the Enterprise?Yes:• Decentralized ubiquity• Robust interoperability• Cost economies over client-server architecture• Scalability• Resource Sharing yet platform independent• Real-time communication• Synchronized media• Access to real-time information, communication & collaboration Real-time collaboration need not be complex.Yet, the Enterprise continues to shy from P2P.Considerations:• Unease regarding security and identity management• Concerns over network congestion & performance• Interoperability, maintenance & upgrade complexities• Enterprise-wide community controls & rules Digital Government Institute – September 20, 2007 10
  • 11. Real-Time P2P Business UsesReal-Time Communications (RTC) Instant messaging, voice, video Real-time customer information access Customer service, call centersCollaboration Project workspaces solving goals Filesharing with co-workers Whiteboarding Cyber-conferencingContent Distribution Media, company meetings, classes Distribution of product updates/collateral Company announcements Media/Sales campaigns M2M-x More typical stock images. Digital Government Institute – September 20, 2007 11
  • 12. Where Real-Time P2P WorksP2P works better in Enterpriseorganizations with: Decentralized management style Team approach to knowledge work Complex alliances and partnerships Geographically dispersed and/or highly mobile workforce Wide range of computing and communications devices in use Coming, going, or yielding? Dynamic, rapidly evolving business processes Need for coordination, collaboration and integration Growing amounts of important data and computing power at the “edges” of the organization Digital Government Institute – September 20, 2007 12
  • 13. Select RT / P2P Enterprise VendorsCompany RT Enterprise Services VIDEO: Avistar’s video integration with IBM Lotus Sametime 7.5 enables one- Avistar click, one-to-one or multiparty video calling from the Lotus Sametime contact list or an active chat. WIRELESS: CommonTime provides wireless handheld solutions built exclusively for Enterprises running IBM Lotus Notes, and boosts mobile ROI for Fortune 1000 Enterprises. SECURITY: FaceTime provides security solutions for management and controlFaceTime of “greynet applications” such as instant messaging, P2P file sharing, web conferencing, and VoIP. BUSINESS INTELLIGENCE: Pentos AG supports the optimization of enterprise-wide knowledgebased processes. UNIFIED MESSAGING: VoiceRite offers “IPC BLUE” Unified Messaging andVoiceRite Voice Response built on IBM WebSphere for Lotus Users. Voice messaging is controlled and messages are received within Lotus Sametime 7.5. Digital Government Institute – September 20, 2007 13
  • 14. Select RT / P2P Enterprise VendorsCompany RT Enterprise Services Rapid calling from corporate LDAP directory Broadcast alerts with text, graphics and audio Click-to-call from web applications and messages Calendars, directories and messaging for schools and higher education Plus student roll calls, parent notification, hall passes Intelligent information appliance for hospital patients and staff Anytime, anywhere time-clock and attendance Help desk messages from Remedy, Clarify, HP OpenView Inventory and product lookup for retail and manufacturing Zone paging and emergency response Safety and security sensor alerts Webcam display for security monitoring MS Exchange meeting notification Contact center screenpop and “wallboard” RSS news and stock feeds Quick survey applications Digital Government Institute – September 20, 2007 14
  • 15. Concluding Thought - Starfish NetworksDistributed networking, rhizome swarms, and theelimination of network hierarchy – guidelines for P2Pnetworking hoisted from ‘The Starfish and the Spider’by Ori Brafman and Rod Beckstrom: Diseconomies of scale Network effect Power of chaos Knowledge at the edge Everyone wants to contribute Beware the hydra response Measure, monitor, and manage Flatten or be flattened Digital Government Institute – September 20, 2007 15
  • 16. Imagination over Procrastination Digital Government Institute – September 20, 2007 16
  • 17. Thank You Mead Alexander EblanWireless Broadband Strategy Digital Government Institute – September 20, 2007 17