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Marketing Marketing Presentation Transcript

  • A REPORT ON BUSINESS IDEA FOR RESTAURANT BUSINESS7 Minutes Restaurant
  • WHY 7 MINUTES RESTAURANT ? Seven days in a week Seven wonders in world Lucky number Seven Seven colors of the rainbowIn 7 minute‟s “today„s special menu” at your table within Seven minutes
  • COMPANY OVERVIEW• Vision To be the leader in restaurant business by offering combination of special customer care and hygienic food.• Mission To provide healthy and fast services to customer, be committed to provide our special services with consistency and increase the size of our business.• Goal Satisfy unmet wants of consumer with unique features of product and services and earning profit.
  • OBJECTIVE OF COMPANY To provide blend of traditional Nepali and western style. To earn profit. To provide healthy eating place. Promoting healthy eating habits among our customer. Promoting healthy food and nutrition.
  • PRODUCT AND SERVICES: Nepali menu Continental Menu Indian Menu Food Menu Chinese Menu Korean Menu Alcoholic (Beer, Whiskey, Rum, Jin,Products Beverages Vodka, Wines, Cocktails, etc) Soft Drinks Fruit Juice Hot Beverages (Green tea, Coffee, Hot Chocolate, etc) Nepali Wines (Kodo, Tomba, Marpha, Jomsom apple wine, Jhaneko raksi, etc)
  • PRODUCT AND SERVICES: Fresh Fruit Juiced Organic Coffee & Tea Chyangra Soups7 Minutes Menu Burger and Sandwich Shaved Root Vegetable Salad Roasted Cauliflower with salted yoghurt Carrot-Ginger Chicken and Rice
  • MARKETTarget Customer Middle and high class people. Busy Professional people who prefer to eat healthy foods Universities students Tourist
  • CONSUMER FEEDBACK ANALYSIS Location driven. More demand for Organic food. Friend’s gossip is major source of awareness. Tasty and hygienic food is must. Cleanliness and Sanitation adds value.
  • PRICINGBasic Food Menu Normal 7 M Card Nepali menu Rs. 127-Rs. 597 Continental Menu Rs. 197- Rs. 997 10 % Indian Menu Rs. 97-Rs.497 discount on Chinese Menu Rs. 247-Rs. 747 Normal Rate Korean Menu Rs. 247- Rs.597Beverages Bar Menu Amount Alcoholic Rs. 247 and above Soft Drinks Rs. 77 – Rs. 247 Fruit Juice Rs. 127 – Rs. 447 Hot Beverages Rs. 77 – Rs. 447 Nepali Wines Rs. 47-Rs. 777
  • PRICING Dishes Price Fresh Fruit Juice Rs. 127 Organic Coffee & Tea Rs. 97 & 47 Chyangra Soups Rs. 1977 Minutes Menu Burger and Sandwich Rs. 127 & Rs. 97 Shaved Root Vegetable Rs. 97 Salad Roasted Cauliflower Rs. 127 with salted yoghurt Carrot-Ginger Chicken Rs. 247 and Rice
  • COMPANY’S STRATEGY FOR BRAND IMAGING Hygienic and tasty foods Recruitment of highly qualified employees Commitment and dedication towards quality and services Clean and sanitary environment Aggressive marketing
  • BUDGETINGParticulars Cost (Rs. In lakhs)Interiors and layout design 1Furniture and kitchen assets 2.5Rent (Restaurant Building) for first 1yearFirst month salary to staff 0.25Advertising campaign 0.5Inventory stock 0.25Total startup Cost 5.5
  • OPERATION PLANLocation NagarkotArea Covered: 5000 Sq. ftRent Rs.200 per Sq.ft (per annum)
  • Income StatementParticulars Amount(in lakhs)SalesFood 3Beverages 2.5Others 2Total Sales Revenue 7.5Less: ExpensesDirect Cost 2Gross Profit 5.5Less: Operating Expenses 2.5Net Operating Profit 3Less: Amortization 1EBDT 2Less: Depreciation 0Net Profit 2